Nail Art
MaybeAn estimated 0.3% of orders come back. But prices span $2.57–$11.32, mostly outside the sweet spot, so Nail Art is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 2,481 Beauty niches · +7 vs the category median of 4754
- Market size
- £257K/yr2.1M searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 36%top-5 click share · 17 brands · 24 sellers
Flapen Score
Nail Art against its category
The dotted line is the Beauty average. Past it, Nail Art is stronger. Inside it, weaker.
Market
The Nail Art market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nail Art 2.1M times last year and spent an estimated £257K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £257Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- nail stickers607K searches a year
02 · Price
A sale here is worth £5.39.
Listings sell for £5.39 on average, from £2.57 to £11.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £5.39 that is £4K to £5K a year per listing.
- Average price
- £5.39under the $15 to $100 sweet spot
- Price range
- £2.57–£11.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #39 within Manicure & Pedicure. It carries 691 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #39in Manicure & Pedicure
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 691per listing
- Listings tracked
- 46
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Nail Art products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
24
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
36%
Top 20: 73%
Open market
11%
- Brand 163%
- Brand 213%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (11 brands, 11%)
Demand
Nail Art search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Nail Art search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nail stickers607K/yr
- nail art356K/yr
- nail wraps266K/yr
- nail art stickers238K/yr
- gel nail stickers214K/yr
- nail stickers for nail art119K/yr
- nail stickers full nail wraps37K/yr
- gel nails stickers26K/yr
- flower nail stickers19K/yr
- nail decals27K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Art
We read the reviews and the return reasons for every product selling here.
“they break really easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Art questions
Answered from the same tracked data.









