Mystery Box

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

-29.8%

Conversion, latest week

0.1%

Market size, estimated

£10Ka year

Peak month

December2.7× the quietest month

Top search term

mystery box526K searches a year

Listings sell for £12.83 on average, from £2.40 to £31.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.

Average price

£12.83under the $15 to $100 sweet spot

Price range

£2.40–£31.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #667 within Make-up. It carries 835 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

59%

Out of stock, average day

12.9%

Average rank

#667in Make-up

Average rating

3.78 starsAmazon United Kingdom average 4.36 stars

Average reviews

835per listing

Listings tracked

22

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months