My Way Perfume Giorgio Armani

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

4.7%

Market size, estimated

£321Ka year

Top search term

travel size perfume for women17K searches a year

Listings sell for £35.94 on average, from £4.16 to £90.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £35.94 that is £18K to £27K a year per listing.

Average price

£35.94inside the $15 to $100 sweet spot

Price range

£4.16–£90.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£18K–£27K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #613 within Fragrances. It carries 1,257 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#613in Fragrances

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,257per listing

Listings tracked

14

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months