How competitive is the Muscle Relaxant niche on Amazon United Kingdom?

3 brands and 46 sellers compete in Muscle Relaxant on Amazon United Kingdom. The top 5 Muscle Relaxant products take 96% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Muscle Relaxant?

Muscle Relaxant buyers on Amazon United Kingdom complain most about Smell, Pain Relief-Overall, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Muscle Relaxant niche?

Muscle Relaxant sells for £12.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.93–£23.45. The average incumbent carries 2,937 reviews — the moat a new listing must climb.

Muscle Relaxant

brand-locked demand (top 5 brands take 100% of clicks) — Muscle Relaxant doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Muscle Relaxant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Muscle Relaxant is a £221K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Skip it — 37/100.

Muscle Relaxant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.4% over the last 90 days and 18.3% of searches end in a purchase.

£221K

revenue / yr

Units sold / yr20K

Search volume / yr-28.4%98K

Conversion rate18.3%

Avg price£12.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 46

Top-5 product click share96%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Top Muscle Relaxant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)

Price: £3.93
Rating: 4.5/5
Reviews: 6,036
Age: 10y ago

Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles

Price: £6.55
Rating: 4.4/5
Reviews: 2,383
Age: 4y ago

THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml

Price: £13.67
Rating: 4.7/5
Reviews: 3,060
Age: 10y ago

SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml

Price: £23.45
Rating: 4.7/5
Reviews: 3,060
Age: 9y ago

2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)

Price: £8.63
Rating: 4.7/5
Reviews: 3,060
Age: 7y ago

Newest

by launch date

Orginal Deap Heat Muscle Massage Roll on Lotion Pack of 3

Price: £18.35
Rating: 4.8/5
Reviews: 22
Age: 1y ago

Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles

Price: £6.55
Rating: 4.4/5
Reviews: 2,383
Age: 4y ago

2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)

Price: £8.63
Rating: 4.7/5
Reviews: 3,060
Age: 7y ago

SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml

Price: £23.45
Rating: 4.7/5
Reviews: 3,060
Age: 9y ago

THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml

Price: £13.67
Rating: 4.7/5
Reviews: 3,060
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Deep Heat75%
Tiger Balm21%
AHASON'S4%
Open — no brand owns it (0%)

Muscle Relaxant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR18.3%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,937Avg BSR#493

Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 2.6×

Top Muscle Relaxant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deep heat roll on59K/yr -33.1%20.0% conv.
muscle relaxant16K/yr -17.0%1.7% conv.
tiger balm muscle and tension lotion7K/yr +23.5%18.6% conv.
roll on deep heat5K/yr -36.0%23.1% conv.
muscle relaxer3K/yr +1.6%0.9% conv.
tiger balm lotion4K/yr -28.7%11.2% conv.
tiger balm roll on2K/yr -34.6%15.2% conv.
deep heat roll on 3 pack3K/yr -60.5%13.2% conv.

What reviews say buyers love and hate about Muscle Relaxant

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Quality-Overall13%

“Brilliant quality”

Joint Pain10%

“Really helps with joint issues”

Ease Of Application10%

“Easy to apply”

Ease Of Use10%

“Easy to Use”

Muscle Pain Relief10%

“effective for muscle stiffness”

What buyers complain about

69% of reviews

Smell12%

“on further investigation does not actually smell of Deep Heat”

Pain Relief-Overall8%

“Did not find this very helpful did not alleviate pain”

Dilute/Watery8%

“it like water so end up covered in it”

Allergies8%

“This has caused major skin irritation”

Functionality-Overall8%

“No work”

Muscle Relaxant return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

36%

2Smell

21%

3Functionality-Overall

11%

4Advertised Vs Actual Product

11%

5Quality-Overall

Common Muscle Relaxant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muscle Relaxant 37/100 on Amazon United Kingdom — Skip it. The niche generates £221K/yr across 6 tracked products. Search demand moved -28.4% over the last 90 days.