muscle relaxant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.43avg listing price — sweet spot $15–$100
Price range
Okay£3.93–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£221K£221K/yr · 98K searches
Review moat
Okay2,936.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, muscle relaxant is a £221K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
muscle relaxant market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- £186K–£249K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #493
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Deep Heat75%
- Tiger Balm21%
- AHASON'S4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 2.6×
Top muscle relaxant search terms
- deep heat roll on59K/yr
- muscle relaxant16K/yr
- tiger balm muscle and tension lotion7K/yr
- roll on deep heat5K/yr
- muscle relaxer3K/yr
- tiger balm lotion4K/yr
- tiger balm roll on2K/yr
- deep heat roll on 3 pack3K/yr
Top muscle relaxant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
Deep Heat£3.934.5★6,036 rev
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
Tiger Balm£6.554.4★2,383 rev
THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml
Deep Heat£13.674.7★3,060 rev
SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml
Deep Heat£23.454.7★3,060 rev
2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)
Deep Heat£8.634.7★3,060 rev
Newest
by launch date
Orginal Deap Heat Muscle Massage Roll on Lotion Pack of 3
AHASON'S£18.3522 rev
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
Tiger Balm£6.552,383 rev
2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)
Deep Heat£8.633,060 rev
SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml
Deep Heat£23.453,060 rev
THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml
Deep Heat£13.673,060 rev
Trending
90-day click momentumTHREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml
Deep Heat£13.674.7★
SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml
Deep Heat£23.454.7★
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
Tiger Balm£6.554.4★
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
Deep Heat£3.934.5★
2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)
Deep Heat£8.634.7★
What buyers say about muscle relaxant
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Really helps with joint issues”
“Easy to apply”
“Easy to Use”
“effective for muscle stiffness”
“Works well”
“Brilliant value for money”
“Exactly what you'd expect”
“Ease of use, no mess”
“Warming stimulation and relaxation”
What buyers complain about
“on further investigation does not actually smell of Deep Heat”
“Did not find this very helpful did not alleviate pain”
“it like water so end up covered in it”
“This has caused major skin irritation”
“No work”
“the heat is unbearable”
“Very hard to squeeze”
“Not as good as the balm”
“please wash the product off before bathing as in a hot bath it continues too burn well it did with me”
“Nothing its good follow the instructions”
Top return reasons
Common questions
- Is muscle relaxant profitable to sell on Amazon United Kingdom?
- The niche generates £221K/yr across 6 tracked products. 90-day search growth is -28.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the muscle relaxant niche?
- 3 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in muscle relaxant?
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Dilute/Watery. The return rate is 0.1%.
- When does demand for muscle relaxant peak?
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the muscle relaxant niche?
- Listings span £3.93–£23.45; the average listing price is £12.43 (sweet spot $15–$100). The average incumbent carries 2,937 reviews — the moat a new listing must climb.