Mullet Wig

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

4.6%

Market size, estimated

£24Ka year

Peak month

October1.9× the quietest month

Top search term

mullet wig34K searches a year

Listings sell for £8.09 on average, from £6.09 to £17.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.09 that is £809 to £2K a year per listing.

Average price

£8.09under the $15 to $100 sweet spot

Price range

£6.09–£17.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£809–£2K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #446 within Hair Extensions, Wigs & Accessories. It carries 176 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#446in Hair Extensions, Wigs & Accessories

Average rating

3.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

176per listing

Listings tracked

25

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months