Mulberry Silk Bonnet
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -23.5% this quarter, so Mulberry Silk Bonnet is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £55K/yr90K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 40%top-5 click share · 17 brands · 21 sellers
Flapen Score
Mulberry Silk Bonnet against its category
The dotted line is the Beauty average. Past it, Mulberry Silk Bonnet is stronger. Inside it, weaker.
Market
The Mulberry Silk Bonnet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mulberry Silk Bonnet 90K times last year and spent an estimated £55K. The top 5 brands take 68% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £55Ka year
- Top search term
- mulberry silk bonnet29K searches a year
02 · Price
A sale here is worth £17.08.
Listings sell for £17.08 on average, from £4.23 to £27.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.08 that is £0 to £2K a year per listing.
- Average price
- £17.08inside the $15 to $100 sweet spot
- Price range
- £4.23–£27.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #77 within Bath & Body. It carries 2,341 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 16.2%
- Average rank
- #77in Bath & Body
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,341per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Mulberry Silk Bonnet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
21
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
27%
- Brand 119%
- Brand 215%
- Brand 315%
- Brand 411%
- Brand 57%
- Brand 65%
Demand
Mulberry Silk Bonnet search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mulberry Silk Bonnet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mulberry silk bonnet29K/yr
- pure silk bonnet15K/yr
- 100% silk bonnet13K/yr
- real silk bonnet8K/yr
- mulberry silk bonnet for sleeping8K/yr
- 100% silk hair bonnet4K/yr
- pure silk bonnet for sleeping5K/yr
- silk mulberry bonnet3K/yr
- 100% silk bonnet for sleeping4K/yr
Reviews and returns
What reviews say buyers love and hate about Mulberry Silk Bonnet
We read the reviews and the return reasons for every product selling here.
“Way too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mulberry Silk Bonnet questions
Answered from the same tracked data.









