mulberry silk bonnet
Worth a lookShows low returns (0.8%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£4.23–£27.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,340.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 90K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mulberry silk bonnet is a £55K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mulberry silk bonnet market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £43K–£51K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 16.2%
- Avg brand age
- 25 months
- Avg seller age
- 246 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
21
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
27%
- ZIMASILK19%
- LitBear15%
- Umisleep15%
- KissDate11%
- BONNET QUEEN7%
- YANIBEST5%
Demand
Weekly Amazon search volume, last 20 weeks — -23.5% search growth over the last 90 days.Top mulberry silk bonnet search terms
- mulberry silk bonnet29K/yr
- pure silk bonnet15K/yr
- 100% silk bonnet13K/yr
- real silk bonnet8K/yr
- mulberry silk bonnet for sleeping8K/yr
- 100% silk hair bonnet4K/yr
- pure silk bonnet for sleeping5K/yr
- silk mulberry bonnet3K/yr
- 100% silk bonnet for sleeping4K/yr
Top mulberry silk bonnet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KissDate 100% Mulberry Silk Bonnet for Sleeping 19 Momme Silk Bonnet Natural Silks Hair Wrap for Sleeping Silks Sleep Cap with Tie Band for Women Hair Care
KissDate£12.424.1★76 rev
LitBear 100% Silk Bonnet for Sleeping Women 100% Mulberry Grade-6A Genuine Silk Hair Bonnet for Sleeping 22 Momme Sleep Cap for Curly Hair with Elastic Band Pink
LitBear£16.164.1★233 rev
ZIMASILK 22 Momme 100% Mulberry Silk Sleep Cap for Women Hair Care Natural Silk Hair Wrap for Sleeping Bonnet with Elastic Stay On Head Classic Pleated(1Pc Light Plum/Pink)
ZIMASILK£23.724.1★2,959 rev
Umisleep 100% Silk Bonnet for Sleeping Women Larger Double Layer 22 Momme Mulberry Silk Hair Bonnet for Sleeping Curly Long Hair Non-Slip Sleep Hair Wrap with Elastic Tie Band for Hair Care Pink
Umisleep£18.994.3★101 rev
Umisleep 22 Momme 100% Mulberry Silk Bonnet Black and Purple
Umisleep£18.304.2★225 rev
Newest
by launch date
MATASSE 22 Momme 100% Mulberry Silk Hair Bonnet for Sleeping Grade 6A on Both Sides Premium Elastic Stay On Head Hair Wrap for Curly Straight Hair Silk Bonnet for Women (Pink)
MATASSE Silk your life£24.89237 rev
LitBear 100% Silk Bonnet for Sleeping Women 100% Mulberry Grade-6A Genuine Silk Hair Bonnet for Sleeping 22 Momme Sleep Cap for Curly Hair with Elastic Band Pink
LitBear£16.16233 rev
22-Momme Mulberry Silk Hair Bonnet for Sleeping + Scrunchie Included | Real Silk Frizz-Free OEKO-TEX Certified Luxury Wrap for any Hair Type | Luxury Giftable Package (Pink)
Lunessa£27.9842 rev
22-Momme Mulberry Silk Hair Bonnet for Sleeping + Scrunchie Included | Real Silk Frizz-Free OEKO-TEX Certified Luxury Wrap for any Hair Type | Luxury Giftable Package (Black)
Lunessa£27.9842 rev
Yanibest Double Layer Satin Bonnet Silk Bonnet for Sleeping Adjustable Hair Bonnet for Women Curly Natural Hair
YANIBEST£11.18278 rev
Trending
90-day click momentumMATASSE 22 Momme 100% Mulberry Silk Hair Bonnet for Sleeping Grade 6A on Both Sides Premium Elastic Stay On Head Hair Wrap for Curly Straight Hair Silk Bonnet for Women (Pink)
MATASSE Silk your life£24.894.0★
BONNET QUEEN Silk Bonnet Reversible for Sleeping for Curly Hair Double Layer Sided Satin Bonnet for Women & Men Adjustable Silk Scarf Night Cap with Tie Band Mocha and Pink
BONNET QUEEN£8.934.3★
Umisleep 22 Momme 100% Mulberry Silk Bonnet Black and Purple
Umisleep£18.304.2★
YANIBEST Silk Bonnet for Sleeping Women Satin Bonnet Double Layer Satin Lined Hair Bonnet with Tie Band Curly Hair Blush Pink
YANIBEST£11.004.5★
SWEET VIEW Silk Bonnet Silk Hair Wrap for Sleeping Soft and Comfortable Satin Sleep Cap Black Navy
SWEET VIEW£4.314.2★
What buyers say about mulberry silk bonnet
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“They are very comfortable”
“very smooth”
“The fit is comfortable”
“The fabric is beautiful”
“good value for money”
“Just what I wanted”
“nice color”
“retains hair moisture”
“easy to use”
What buyers complain about
“Way too big”
“Absolute rubbish, they fall off”
“it was already torn”
“cheap material”
“the colours are a bit off”
“Perhaps it is also a little pricey for what it is”
“its uncomfortable”
“really bad smell”
“I find this misleading”
“elastic is bad”
Top return reasons
Common questions
- Is mulberry silk bonnet profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 38 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mulberry silk bonnet niche?
- 17 brands and 21 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in mulberry silk bonnet?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- What does it cost to enter the mulberry silk bonnet niche?
- Listings span £4.23–£27.98; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 2,341 reviews — the moat a new listing must climb.