How competitive is the Muk niche on Amazon United Kingdom?

1 brands and 12 sellers compete in Muk on Amazon United Kingdom. The top 5 Muk products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Muk?

Muk buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Muk niche?

Muk sells for £14.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £10.60–£21.52. The average incumbent carries 354 reviews — the moat a new listing must climb.

Muk

brand-locked demand (top 5 brands take 100% of clicks) — Muk doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

This niche Category average · 2,481 niches

Is Muk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Muk is a £81K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Muk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.7% over the last 90 days and 10.2% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr8K

Search volume / yr-10.7%55K

Conversion rate10.2%

Avg price£14.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 12

Top-5 product click share56%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Muk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Filthy Muk Gritty Finish Firm Hold Paste 95 g

Price: £12.72
Rating: 4.6/5
Reviews: 822
Age: 15y ago

MUK Hard Styling Mud (95g)

Price: £12.68
Rating: 4.7/5
Reviews: 1,118
Age: 15y ago

Dry Muk Styling Paste 95 g

Price: £12.48
Rating: 4.5/5
Reviews: 650
Age: 13y ago

MUK Raw Styling Mud (95g)

Price: £12.51
Rating: 4.7/5
Reviews: 350
Age: 15y ago

MUK Hard Styling Mud (50g)

Price: £10.79
Rating: 4.6/5
Reviews: 280
Age: 14y ago

Newest

by launch date

MUK Slick Hair Pomade (95g)

Price: £12.53
Rating: 4.6/5
Reviews: 304
Age: 5y ago

Deep Muk Ultra Soft Care Duo - Shampoo & Conditioner - (Revised Packaging)

Price: £17.97
Rating: 4.5/5
Reviews: 124
Age: 8y ago

Vivid Muk Colour Lock Care Duo - Shampoo & Conditioner

Price: £18.02
Rating: 4.4/5
Reviews: 64
Age: 9y ago

Filthy Muk Styling Paste Triple Pack 3x 50g - Revised Packaging

Price: £18.21
Rating: 4.4/5
Reviews: 32
Age: 10y ago

Filthy Muk Twin Pack - Green Apple - 2 x 95g Pack by MUK

Price: £21.52
Rating: 4.8/5
Reviews: 42
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

MUK.100%
Open — no brand owns it (0%)

Muk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR10.2%Products20Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews354Avg BSR#169

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Muk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

muk hair products32K/yr -13.7%9.7% conv.
muk15K/yr -0.6%14.5% conv.
mr muk4K/yr -13.2%4.0% conv.
muk hair wax4K/yr -21.4%16.5% conv.

What reviews say buyers love and hate about Muk

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Quality-Overall32%

“Excellent product”

Smell14%

“As described, smells amazing ant not sticky”

Dosage9%

“Great product you only require a very small amount”

Texture/Consistency-Overall9%

“Texture very good”

Advertised Vs Actual Product9%

“Item as described”

What buyers complain about

50% of reviews

Value For Money50%

“Poor value for money”

Common Muk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muk 45/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 20 tracked products. Search demand moved -10.7% over the last 90 days.