Muk
FailThe top 5 brands take 100% of clicks, so Muk is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £81K/yr55K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 56%top-5 click share · 1 brands · 12 sellers
Flapen Score
Muk against its category
The dotted line is the Beauty average. Past it, Muk is stronger. Inside it, weaker.
Market
The Muk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muk 55K times last year and spent an estimated £81K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £81Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- muk hair products32K searches a year
02 · Price
A sale here is worth £14.41.
Listings sell for £14.41 on average, from £10.60 to £21.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.41 that is £4K to £7K a year per listing.
- Average price
- £14.41under the $15 to $100 sweet spot
- Price range
- £10.60–£21.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Shampoos & Conditioners. It carries 354 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #169in Shampoos & Conditioners
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 354per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Muk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Filthy Muk Gritty Finish Firm Hold Paste 95 g
- Price
- £12.72
- Rating
- 4.6/5
- Reviews
- 822
- Age
- 15y ago

MUK Hard Styling Mud (95g)
- Price
- £12.68
- Rating
- 4.7/5
- Reviews
- 1,118
- Age
- 15y ago

Dry Muk Styling Paste 95 g
- Price
- £12.48
- Rating
- 4.5/5
- Reviews
- 650
- Age
- 13y ago

MUK Raw Styling Mud (95g)
- Price
- £12.51
- Rating
- 4.7/5
- Reviews
- 350
- Age
- 15y ago

MUK Hard Styling Mud (50g)
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 14y ago
Trending
estimated 90-day click momentum
MUK Hard Styling Mud (50g)
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 14y ago

Muk Savage Muk Styling Mud 50g
- Price
- £11.37
- Rating
- 4.7/5
- Reviews
- 1,118
- Age
- 10y ago

HEAD MUK 20 IN 1 MIRACLE TREATMENT
- Price
- £13.34
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 10y ago

MUK Dry Styling Paste (50g)
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 650
- Age
- 13y ago

Deep Muk Ultra Soft Care Duo - Shampoo & Conditioner - (Revised Packaging)
- Price
- £17.97
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 8y ago
Newest
by launch date
MUK Slick Hair Pomade (95g)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 5y ago

Deep Muk Ultra Soft Care Duo - Shampoo & Conditioner - (Revised Packaging)
- Price
- £17.97
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 8y ago

Vivid Muk Colour Lock Care Duo - Shampoo & Conditioner
- Price
- £18.02
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 9y ago

Filthy Muk Styling Paste Triple Pack 3x 50g - Revised Packaging
- Price
- £18.21
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 10y ago

Filthy Muk Twin Pack - Green Apple - 2 x 95g Pack by MUK
- Price
- £21.52
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- MUK.100%
- Open — no brand owns it (0%)
Demand
Muk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Muk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muk hair products32K/yr
- muk15K/yr
- mr muk4K/yr
- muk hair wax4K/yr
Reviews and returns
What reviews say buyers love and hate about Muk
We read the reviews and the return reasons for every product selling here.
“Poor value for money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









