muk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great353.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Price range
Good£10.60–£21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 55K searches
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, muk is a £81K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
muk market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £86K–£115K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- MUK.100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top muk search terms
- muk hair products32K/yr
- muk15K/yr
- mr muk4K/yr
- muk hair wax4K/yr
Top muk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
MUK Slick Hair Pomade (95g)
MUK.£12.53304 rev
Deep Muk Ultra Soft Care Duo - Shampoo & Conditioner - (Revised Packaging)
MUK.£17.97124 rev
Vivid Muk Colour Lock Care Duo - Shampoo & Conditioner
MUK.£18.0264 rev
Filthy Muk Styling Paste Triple Pack 3x 50g - Revised Packaging
MUK.£18.2132 rev
Filthy Muk Twin Pack - Green Apple - 2 x 95g Pack by MUK
MUK.£21.5242 rev
Trending
90-day click momentum
What buyers say about muk
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As described, smells amazing ant not sticky”
“Great product you only require a very small amount”
“Texture very good”
“Item as described”
“Great fix for moustaches 〰️ Great product, reliable dealer”
“Great bargain”
“not too heavy”
“Great saving”
What buyers complain about
“Poor value for money”
Common questions
- Is muk profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 20 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the muk niche?
- 1 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in muk?
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- When does demand for muk peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the muk niche?
- Listings span £10.60–£21.52; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.