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Moustache Trimmer

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -9.4% this quarter, so Moustache Trimmer is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£87K/yr91K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
57%top-5 click share · 21 brands · 118 sellers

Flapen Score

Moustache Trimmer against its category

The dotted line is the Beauty average. Past it, Moustache Trimmer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moustache Trimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moustache Trimmer 91K times last year and spent an estimated £87K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Jul–Aug–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
5.0%
Market size, estimated
£87Ka year
Peak month
October3.0× the quietest month
Top search term
moustache trimmer38K searches a year

02 · Price

A sale here is worth £19.16.

Listings sell for £19.16 on average, from £5.77 to £73.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.16 that is £2K to £5K a year per listing.

Average price
£19.16inside the $15 to $100 sweet spot
Price range
£5.77–£73.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #36 within Hair Cutting Tools. It carries 5,259 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#36in Hair Cutting Tools
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,259per listing
Listings tracked
28

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Moustache Trimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

118

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

57%

Top 20: 91%

Open market

27%

  • Brand 127%
  • Brand 222%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Moustache Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Moustache Trimmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moustache trimmer38K/yr
  • precision beard trimmer men8K/yr
  • mustache trimmer7K/yr
  • precision trimmer10K/yr
  • precision beard trimmer6K/yr
  • beard styler7K/yr
  • moustache trimmer for men5K/yr
  • precision trimmer men5K/yr
  • mustache trimmers for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Moustache Trimmer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Charging”
1.2%of orders come back
“Stopped charging”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moustache Trimmer questions

Answered from the same tracked data.