mousse for braids
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.91–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,956.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.35avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, mousse for braids is a £44K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mousse for braids market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
124
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
5%
- Creme of Nature48%
- Lottabody28%
- ORS8%
- Ampro5%
- Jamaican Mango & Lime3%
- Generic - Creme of Nature3%
- Open — no brand owns it (3 brands, 5%)
Top mousse for braids search terms
- creme of nature30K/yr
- lotta body styling mousse10K/yr
- mousse for braids9K/yr
- braid mousse4K/yr
- hair mousse for braids5K/yr
- cream of nature5K/yr
- creme of nature argan oil5K/yr
- lotta body4K/yr
- creme of nature conditioner3K/yr
- oil mousse2K/yr
Top mousse for braids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lottabody Wrap Me Foaming Mousse 207 ml/7 fl oz
Lottabody£5.874.4★63,896 rev
Creme of Nature Argan Oil From Morocco Style & Shine Foaming Mousse 207 ml
Creme of Nature£4.304.6★7,158 rev
Creme of Nature Argan Oil From Morocco Intensive Conditioning Treatment 354 ml
Creme of Nature£4.374.4★4,627 rev
ORS Olive Oil Wrap/Set Mousse with Coconut Oil Fast-Drying Styling Foam for Natural Relaxed & Textured Hair Ideal for Wraps Moulding & Roller Sets 207ml
ORS£3.914.6★5,624 rev
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oil 7 fl. oz. by Lottabody
Lottabody£6.224.6★1,418 rev
Newest
by launch date
Smoothing & Frizz Control Curl Defining Cream (Honey + Avocado)
Creme of Nature£6.54616 rev
immetee Braid Foam Hair Mousse for Braids Twist Locks Extra Hold High Shine and Moisturizes Hair Hair Control Mousse. 150ml
immetee£8.78172 rev
Jamaican Mango & Lime Braids Your Way Braiding & Setting Mousse 8oz
Jamaican Mango & Lime£7.84112 rev
Cantu Protective Styles Set & Refresh Foam 237ml
CANTU£7.02392 rev
Ampro Shine N Jam Magic Fingers Setting Mousse For Braiders | Extra Firm hold - 12oz (354ml)
Ampro£7.402,214 rev
Trending
90-day click momentum
Creme of Nature Argan Oil Conditioner Leave-In 250 ml (Pack of 2)
Creme of Nature£11.634.7★
Creme of Nature Honey Shrinkage Defense Curl Activator
Creme of Nature£8.404.4★
Creme of Nature Argan Oil From Morocco Moisture & Shine Sulfate-Free Shampoo 354 ml
Creme of Nature£4.704.5★
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oil 7 fl. oz. by Lottabody
Lottabody£6.224.6★
Jamaican Mango & Lime Braids Your Way Braiding & Setting Mousse 8oz
Jamaican Mango & Lime£7.844.4★
What buyers say about mousse for braids
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Great hair product”
“Value for money”
“Overall, it fits easily into my styling routine and leaves my hair looking neat and well-groomed”
“feels so soft”
“enjoying every minute of my curly hair”
“very moisturising”
“So good that is all i use for my curly hair, makes it soft and tangle-free”
“It transforms my hair as its great for or softening, moisturizing and reducing hair breakage if used regularly”
“Does the job”
What buyers complain about
“For bottle size over priced”
“has no hold on my hair would not be buying this again”
“the smell isnt great”
“Arrived spilled”
“This is making my hair very dry and hard”
“Doesn't Work”
“Like a lot of customers I found this left my hair feeling awful and sticky”
“can make hair greasy”
“Jot heavy on the hair either”
“Watery than a true”
Top return reasons
Common questions
- Is mousse for braids profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 27 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the mousse for braids niche?
- 9 brands and 124 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in mousse for braids?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.1%.
- What does it cost to enter the mousse for braids niche?
- Listings span £3.91–£21.79; the average listing price is £7.35 (sweet spot $15–$100). The average incumbent carries 4,957 reviews — the moat a new listing must climb.