mothers day hamper
Worth a lookShows low returns (0.2%), but soft demand (-90.6% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great£4.89–£57.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.50avg listing price — sweet spot $15–$100
Review moat
Good1,000.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 228K searches
Growth
Bad-90.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mothers day hamper is a £91K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
mothers day hamper market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £99K–£132K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 17.4%
- Avg brand age
- 26 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
67
Top-5 brand share
46%
Top 20: 81%
Top-5 click share
31%
Top 20: 67%
Open market
50%
- Nurture by Nature Botanicals23%
- HALLBY8%
- The Postal Chocolatier6%
- Chocohugs5%
- LIVEHITOP5%
- SweetiePost4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -90.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 119.2×
Top mothers day hamper search terms
- letterbox gifts60K/yr
- birthday basket gift3K/yr
- nurture by nature gift set6K/yr
- mothers day hamper114K/yr
- hamper birthday4K/yr
- nurture by nature6K/yr
- mothers day luxury gifts13K/yr
- mothers day gift hamper6K/yr
- mothers day hampers13K/yr
- mothers day gifts hamper4K/yr
Top mothers day hamper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NURTURE BY NATURE Pamper Gifts for Women - 6 Pcs Relaxing Spa Gift Set with Lavender Pillow Spray Bath Salts & Bath Bomb - Valentines Gifts for Her Mothers Day Mum Gifts Birthday Gifts for Women
Nurture by Nature Botanicals£22.384.7★2,022 rev
NURTURE BY NATURE Spa Gift Set 6 Piece Uplifting Pamper Gift Set for Women with Soap Body Scrub Hand Cream & Candle Vegan - Valentines Gifts for Her Mothers Day Gifts Self Care Birthday Gift
Nurture by Nature Botanicals£21.624.7★1,095 rev
Hallby Hug In A Box Pamper gift box Relaxation Gifts For Women Self Care Pamper Hamper Birthday Gifts For women Gifts for her Pamper Spa Gift Set Friend Pamper
HALLBY£17.144.5★409 rev
Afternoon Tea Hamper Gift Box | Afternoon Tea for One Letterbox Present | Afternoon Tea Hamper | Thank You Letterbox Gift Box | SweetiePost
SweetiePost£8.834.3★235 rev
LIVEHITOP Gifts for Women Sunflower Pamper Gifts for or Women 10PCS Unique Relaxation Sets Include Tumbler Get Well Soon Hampers Birthday Presents for Friends Mum Wife Sister
LIVEHITOP£18.204.6★2,530 rev
Newest
by launch date
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
IMYSTI£31.30134 rev
Treat Mail Birthday Pamper Gifts for Women | Relaxation Spa Bath Set & Self Care Hamper | Hug in a Box Care Package For Mum Friends Sister Wife | Wellbeing Gift For Mothers Day & Christmas
Treat Mail£13.1219 rev
Nurture by Nature Pamper Gift Set for Women Birthday Gifts for Her 4 Piece Marine Spa Gift Set with Body Scrub Bath Salts Soap & Hand Cream Self Care Bath Set for Mum Mothers Day or Christmas
Nurture by Nature Botanicals£12.2482 rev
LIVEHITOP Gifts for Women Sunflower Pamper Gifts for or Women 10PCS Unique Relaxation Sets Include Tumbler Get Well Soon Hampers Birthday Presents for Friends Mum Wife Sister
LIVEHITOP£18.202,530 rev
Birthday Chocolate Gifts for Men Funny Chocolate Gift Box Mens Birthday Gifts Letterbox Chocolate Gift Unique Chocolate Box
Belladona Gifts£8.47511 rev
Trending
90-day click momentum
Lottie Shaws - Cherry & Almond Flapjack Letterbox Box 4 x 100g
Lottie Shaw's£4.894.0★
Sweet Shoppe Birthday Chocolate Gift Box - Happy Birthday Chocolate Hamper Letterbox Friendly Gift for Men Women & Kids
The Sweet Shoppe£9.924.2★
Treat Mail Birthday Pamper Gifts for Women | Relaxation Spa Bath Set & Self Care Hamper | Hug in a Box Care Package For Mum Friends Sister Wife | Wellbeing Gift For Mothers Day & Christmas
Treat Mail£13.124.7★
LIVEHITOP Gifts for Women Sunflower Pamper Gifts for or Women 10PCS Unique Relaxation Sets Include Tumbler Get Well Soon Hampers Birthday Presents for Friends Mum Wife Sister
LIVEHITOP£18.204.6★
Birthday Pamper Gifts for Women Get Well Soon Gifts Basket for Her Unique Self Care Package Relaxation Spa Bath Set for Girls Valentines Day Gift Box Presents for female Friends Mum Wife Sister
Beyotiny£15.604.7★
What buyers say about mothers day hamper
What buyers praise and complain about, mined from review topics.What buyers love
“fun gift”
“Brilliant quality”
“Decent price”
“Great tasting coffee”
“Nice fragrance”
“As advertised”
“comes in a good size”
“Sweet Chocolate Selection”
“nice variety of biscuits too”
“Fresh”
What buyers complain about
“Too expensive”
“small box”
“Quality control issue”
“Misleading image”
“Had artificial sweet taste”
“the cake was very dry and the jam and marmilade was runny”
“said the biscuits were horrible”
“Old lady scent”
“cake melted on top”
“Rubbish”
Top return reasons
Common questions
- Is mothers day hamper profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 63 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -90.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mothers day hamper niche?
- 42 brands and 67 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in mothers day hamper?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for mothers day hamper peak?
- Demand peaks in Mar; the busiest month runs 119.2× the quietest.
- What does it cost to enter the mothers day hamper niche?
- Listings span £4.89–£57.78; the average listing price is £16.50 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.