Is mothers day gifts profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 28 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -87.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the mothers day gifts niche?

27 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in mothers day gifts?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.5%.

When does demand for mothers day gifts peak?

Demand peaks in Mar–Dec; the busiest month runs 25.4× the quietest.

What does it cost to enter the mothers day gifts niche?

Listings span £3.47–£24.71; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.

mothers day gifts

Worth a look

Shows low returns (0.5%), but soft demand (-87.4% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Incredible£2.0M

£2.0M/yr · 10.1M searches

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.26

avg listing price — sweet spot $15–$100

Review moat

Okay1,779.32

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.47–£24.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-87.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mothers day gifts is a £2.0M/yr Amazon United Kingdom market (10.1M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mothers day gifts market data

Units sold / yr: 250K–300K; avg 1,500–2,000/product
Revenue / yr: £3.1M–£3.7M; units × avg price
Conversion rate: 1.6%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.5%
Avg brand age: 30 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

53%

Top 20: 92%

Open market

38%

Niorasen17%
BISOUSOX16%
VELENTI11%
Jeasona7%
EverFoams6%
Moyel5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -87.4% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 25.4×

Open Trend

Top mothers day gifts search terms

mum birthday gifts535K/yr +4.9%1.3% conv.
gifts for mum1.4M/yr -42.8%0.9% conv.
birthday gifts for mum357K/yr -7.2%1.1% conv.
mum gifts766K/yr -63.8%0.9% conv.
mum321K/yr -34.9%0.2% conv.
mothers day gifts4.5M/yr -98.8%0.6% conv.
mother114K/yr +4.2%0.0% conv.
gifts for mum on her birthday95K/yr +5.5%1.0% conv.
presents for mum257K/yr -28.1%0.7% conv.
birthday presents for mum98K/yr -8.9%0.9% conv.

All search terms

Top mothers day gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Niorasen Fluffy Slipper Socks Women Men Valentines Gifts for Her Warm Bed Socks with Grippers Thick Cosy Non-Slip Winter Sock Ladies Girls Women Gift for Christmas UK 4-9 Grey

Niorasen£8.214.5★783 rev

BISOUSOX Dog Cat Lovers Gifts For Mum Women Non Slip Fluffy Novelty Socks for Women 3.5-7 Size Soft Funny Socks Birthday Funny Gifts for Wife Girlfriend

BISOUSOX£6.254.7★321 rev

Crochet Tulip Mum Gift with Sweet Message I Always Need You Mum Handmade Mothers Day Gift Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present

VELENTI£9.044.6★2,223 rev

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts

Jeasona£7.574.7★14,040 rev

EverFoams Womens Slippers Cosy Fuzzy Faux Alpine Shearling House Shoes Ladies Memory Foam Slip-ons with Lightweight Non-slip Sole Cream White 5-6 UK

EverFoams£12.454.6★9,366 rev

Newest

by launch date

Gifts For Mum Crystal Suncatcher Mum Birthday Gifts From Daughters & Sons Mothers Day For Gifts Presents For Mummy On Christmas Valentines Day Mothers Day

QBEJIME£5.77220 rev

7mo ago

Crochet Tulip Mum Gift with Sweet Message I Always Need You Mum Handmade Mothers Day Gift Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present

VELENTI£9.042,223 rev

8mo ago

CAwished Gifts for Mum Exquisite Mum Birthday Gifts from Daughter Son Carnation Crochet Flowers Desk Decor Best Mother Presents Idea

CAwished£10.5230 rev

9mo ago

Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea

Kyralyn£7.01370 rev

11mo ago

Niorasen Fluffy Slipper Socks Women Men Valentines Gifts for Her Warm Bed Socks with Grippers Thick Cosy Non-Slip Winter Sock Ladies Girls Women Gift for Christmas UK 4-9 Grey

Niorasen£8.21783 rev

1y ago

What buyers say about mothers day gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose28%

“Cute gift”

Quality-Overall19%

“Good variety”

Value For Money10%

“Amazing value”

Comfort-Overall7%

“Lovely and comfortable”

Brightness/Shine/Glow5%

“The lighting is good”

Advertised Vs Actual Product4%

“As Described”

Smell4%

“A well-presented pampering gift set with a relaxing scent”

Size-Overall4%

“Fit well”

Warmth3%

“Super comfy and warm”

Color2%

“bright colours”

What buyers complain about

Size-Overall36%

“Small turtle”

Value For Money7%

“Not worth the money”

Durability5%

“Broke within a month”

Quality-Overall5%

“Very cheap looking very disappointed”

Advertised Vs Actual Product5%

“Misleading description”

Gifting Purpose4%

“A gift so didnt get a good look”

Functionality-Overall2%

“Not working”

Defective Material/Parts2%

“Arrived damaged, base of the holder was split in 2”

Print Quality2%

“Very disappointed some of the words had letters missing so wont be giving it to my mummy”

Brightness/Shine/Glow1%

“not that bright even when in the sun for a while”

Top return reasons

Size-Overall39%

Quality-Overall9%

Functionality-Overall6%

Advertised Vs Actual Product6%

Value For Money6%

Defective Material/Parts5%

Gifting Purpose3%

Feet Fit2%