Mothers Day Gifts

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

10.1M

Growth, 90 days vs prior 90

-87.4%

Conversion, latest week

1.6%

Market size, estimated

£2.0Ma year

Peak month

March25.4× the quietest month

Top search term

mum birthday gifts535K searches a year

Listings sell for £12.26 on average, from £3.47 to £24.71. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,500 to 2,000 of them. At £12.26 that is £18K to £25K a year per listing.

Average price

£12.26under the $15 to $100 sweet spot

Price range

£3.47–£24.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

1,500–2,000

Revenue per listing a year

£18K–£25K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #25 within Sets & Kits. It carries 1,779 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#25in Sets & Kits

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,779per listing

Listings tracked

28

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months