Moschino
FailDemand is soft, at -24.4% this quarter, so Moschino is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £163K/yr116K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 40%top-5 click share · 12 brands · 77 sellers
Flapen Score
Moschino against its category
The dotted line is the Beauty average. Past it, Moschino is stronger. Inside it, weaker.
Market
The Moschino market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moschino 116K times last year and spent an estimated £163K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £163Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- love moschino bags for women40K searches a year
02 · Price
A sale here is worth £56.53.
Listings sell for £56.53 on average, from £19.43 to £167.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £56.53 that is £0 to £6K a year per listing.
- Average price
- £56.53inside the $15 to $100 sweet spot
- Price range
- £19.43–£167.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 34.2% of listings are out of stock. The average listing ranks #3,021 within Fragrances. It carries 880 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 98%
- Out of stock, average day
- 34.2%
- Average rank
- #3,021in Fragrances
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 880per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Moschino products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toy Boy Edp 100Ml
- Price
- £35.97
- Rating
- 4.6/5
- Reviews
- 7,016
- Age
- 7y ago

Love Moschino Shoulder Bag Women Ivory One Size
- Price
- £94.73
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

MOSCHINO Love Hand/Shoulder Bag Black BS25MO67 JC4226PP0MKC0000 Black 27x14x7
- Price
- £145.21
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago

Love Moschino Shoulder Bag Women Black One Size
- Price
- £130.74
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Love Moschino POLJC4224PP0MKC0601U Womens Shoulder Bag Powder powder 25 5x15x6
- Price
- £60.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
Trending
estimated 90-day click momentum
BCBG Generation Bucket Bags for Women Soft PU Leather Clutch with Drawstring Closure Chain Strap Y2K Vertical Stripe Shoulder Bags Crossbag Designer Purse for Evening Wedding Party (Ligth Pink)
- Price
- £28.66
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

JW PEI Womens Gabbi Ruched Hobo Handbag - Light Blue
- Price
- £39.09
- Rating
- 4.6/5
- Reviews
- 3,059
- Age
- 2y ago
![Case-Mate Beach Tote Bag for Women - Shoulder Tote Bag with Phone Pouch Tip-Proof Design and Jacquard Strap - Large Travel HandBag for Beach Pool Concert Cruise [17 X 12 X 8] - Soap Bubble](https://m.media-amazon.com/images/I/41gtMqjom2L.jpg)
Case-Mate Beach Tote Bag for Women - Shoulder Tote Bag with Phone Pouch Tip-Proof Design and Jacquard Strap - Large Travel HandBag for Beach Pool Concert Cruise [17 X 12 X 8] - Soap Bubble
- Price
- £59.81
- Rating
- 4.8/5
- Reviews
- 884
- Age
- 2y ago

Ted Baker london seacon-crosshatch small icon bag pink
- Price
- £26.48
- Rating
- 4.5/5
- Reviews
- 2,015
- Age
- 2y ago

DORIS&JACKY Small Quilted Box Crossbody Purse For Women Designer Leather Mini Top Handle Pouch Bag With Metal Chain Strap 1-black Mini
- Price
- £44.80
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 2y ago
Newest
by launch date
BCBG Generation Bucket Bags for Women Soft PU Leather Clutch with Drawstring Closure Chain Strap Y2K Vertical Stripe Shoulder Bags Crossbag Designer Purse for Evening Wedding Party (Ligth Pink)
- Price
- £28.66
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago

Love Moschino JC4181PP1NLP0000 Womens Bag Black One Size Black 23X17X8
- Price
- £91.47
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

Love Moschino JC4079PP1NLA0110 Womens Bag Tee One Size Te 22X14X7
- Price
- £32.64
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

Love Moschino Women Jc4086pp1nli0312 Bag Chestnut 27X16X6
- Price
- £35.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

MOSCHINO Love Hand/Shoulder Bag Black BS25MO67 JC4226PP0MKC0000 Black 27x14x7
- Price
- £145.21
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
77
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 83%
Open market
6%
- Love Moschino63%
- Moschino12%
- PERFUMS AYATS11%
- JW PEI4%
- Levi's2%
- Case-Mate2%
- Open — no brand owns it (6 brands, 6%)
Demand
Moschino search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Moschino search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- love moschino bags for women40K/yr
- moschino bag21K/yr
- love moschino16K/yr
- moschino toy boy15K/yr
- moschino perfume men5K/yr
- love moschino bag9K/yr
- toy boy moschino men4K/yr
- moschino aftershave for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Moschino
We read the reviews and the return reasons for every product selling here.
“Quality look so cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moschino questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









