moschino
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£56.53avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good880.24avg incumbent reviews — the moat a new listing must climb
Price range
Good£19.43–£167.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£163K£163K/yr · 116K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, moschino is a £163K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
moschino market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #3,021
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 39%
- Out of stock
- 34.2%
- Avg brand age
- 45 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
77
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
6%
- Love Moschino63%
- Moschino12%
- PERFUMS AYATS11%
- JW PEI4%
- Levi's2%
- Case-Mate2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top moschino search terms
- love moschino bags for women40K/yr
- moschino bag21K/yr
- love moschino16K/yr
- moschino toy boy15K/yr
- moschino perfume men5K/yr
- love moschino bag9K/yr
- toy boy moschino men4K/yr
- moschino aftershave for men6K/yr
Top moschino products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toy Boy Edp 100Ml
PERFUMS AYATS£35.974.6★7,016 rev
Love Moschino Shoulder Bag Women Ivory One Size
Love Moschino£94.734.8★8 rev
MOSCHINO Love Hand/Shoulder Bag Black BS25MO67 JC4226PP0MKC0000 Black 27x14x7
Love Moschino£145.214.4★12 rev
Love Moschino Shoulder Bag Women Black One Size
Love Moschino£130.744.6★16 rev
Love Moschino POLJC4224PP0MKC0601U Womens Shoulder Bag Powder powder 25 5x15x6
Love Moschino£60.425.0★3 rev
Newest
by launch date
BCBG Generation Bucket Bags for Women Soft PU Leather Clutch with Drawstring Closure Chain Strap Y2K Vertical Stripe Shoulder Bags Crossbag Designer Purse for Evening Wedding Party (Ligth Pink)
BCBG Generation£28.662 rev
Love Moschino JC4181PP1NLP0000 Womens Bag Black One Size Black 23X17X8
Love Moschino£91.476 rev
Love Moschino JC4079PP1NLA0110 Womens Bag Tee One Size Te 22X14X7
Love Moschino£32.6414 rev
Love Moschino Women Jc4086pp1nli0312 Bag Chestnut 27X16X6
Love Moschino£35.890 rev
MOSCHINO Love Hand/Shoulder Bag Black BS25MO67 JC4226PP0MKC0000 Black 27x14x7
Love Moschino£145.2112 rev
Trending
90-day click momentumBCBG Generation Bucket Bags for Women Soft PU Leather Clutch with Drawstring Closure Chain Strap Y2K Vertical Stripe Shoulder Bags Crossbag Designer Purse for Evening Wedding Party (Ligth Pink)
BCBG Generation£28.663.5★
JW PEI Womens Gabbi Ruched Hobo Handbag - Light Blue
JW PEI£39.094.6★
![Case-Mate Beach Tote Bag for Women - Shoulder Tote Bag with Phone Pouch Tip-Proof Design and Jacquard Strap - Large Travel HandBag for Beach Pool Concert Cruise [17 X 12 X 8] - Soap Bubble](https://m.media-amazon.com/images/I/41gtMqjom2L.jpg)
Case-Mate Beach Tote Bag for Women - Shoulder Tote Bag with Phone Pouch Tip-Proof Design and Jacquard Strap - Large Travel HandBag for Beach Pool Concert Cruise [17 X 12 X 8] - Soap Bubble
Case-Mate£59.814.8★
Ted Baker london seacon-crosshatch small icon bag pink
Ted Baker£26.484.5★
DORIS&JACKY Small Quilted Box Crossbody Purse For Women Designer Leather Mini Top Handle Pouch Bag With Metal Chain Strap 1-black Mini
Doris&Jacky£44.804.6★
What buyers say about moschino
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely lasting scent”
“Excellent value”
“The quality is so unbelievable with this bag”
“Longevity”
“As described”
“Good quality leather bag”
“Really good bottle size”
What buyers complain about
“Quality look so cheap”
“too small”
“Aroma doesn't last above two minutes Poor value”
“doesn't last long”
“Overpriced and blingy”
“But it does not open out fully,making it hard to get items in and out and does not hold much”
Top return reasons
Common questions
- Is moschino profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the moschino niche?
- 12 brands and 77 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in moschino?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 1.2%.
- When does demand for moschino peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the moschino niche?
- Listings span £19.43–£167.61; the average listing price is £56.53 (sweet spot $15–$100). The average incumbent carries 880 reviews — the moat a new listing must climb.