Morphe Makeup Brushes

Shoppers searched for this 755K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.

Searches, last 12 months

755K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

4.3%

Market size, estimated

£358Ka year

Peak month

December3.3× the quietest month

Top search term

real techniques makeup brushes335K searches a year

Listings sell for £10.89 on average, from £4.57 to £27.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £10.89 that is £11K to £14K a year per listing.

Average price

£10.89under the $15 to $100 sweet spot

Price range

£4.57–£27.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

£11K–£14K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Tools & Accessories. It carries 6,869 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#86in Tools & Accessories

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,869per listing

Listings tracked

30

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months