Morphe Makeup Brushes
brand-locked demand (top 5 brands take 100% of clicks) — Morphe Makeup Brushes doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Morphe Makeup Brushes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Morphe Makeup Brushes is a £358K/yr Amazon United Kingdom market (755K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Morphe Makeup Brushes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.7% over the last 90 days and 4.3% of searches end in a purchase.
£358K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 30 products
Top Morphe Makeup Brushes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
REAL TECHNIQUES Au Naturale Makeup Brush Kit For Foundation Powders and Concealers Premium Quality Face Brushes 9 Piece Set Gold
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 1,872
- Age
- 4y ago
Real Techniques Everyday Essentials + Makeup Sponge Kit for foundation blush bronzer eyeshadow powder synthetic cruelty-free tools and blender for flawless looks 5 Piece Set
- Price
- £9.92
- Rating
- 4.7/5
- Reviews
- 55,087
- Age
- 7y ago
Real Techniques Face Base Makeup Brush Kit For Concealer Foundation & Contour Works With Liquid Cream & Powder Products Staples For Blending & Buffing 4 Piece Set
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 2,747
- Age
- 3y ago
Real Techniques Blends Set 10-Piece Makeup Brush Collection with Beauty Bag for Face and Eye Use with Liquid Cream or Powder Vegan Cruelty-Free Travel-Friendly Easy to Clean
- Price
- £21.97
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 1y ago
e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
Trending
90-day click momentum
Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free
- Price
- £23.32
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 3mo ago
Real Techniques Full Beat Makeup Brush Set 4 Piece Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
- Price
- £19.44
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 6mo ago
e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 7mo ago
e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 7mo ago
Newest
by launch dateReal Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free
- Price
- £23.32
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 3mo ago
Real Techniques Full Beat Makeup Brush Set 4 Piece Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free
- Price
- £19.44
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 6mo ago
e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 7mo ago
e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 7mo ago
Real Techniques Big Blends Energy Brush + Dual-Sided Puff 6 Piece Kit for Powder Cream & Liquid Application Precision Tools for Contour Blending & Finishing Vegan & Cruelty-Free
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
0%
- REAL TECHNIQUES67%
- e.l.f.28%
- MORPHE3%
- Lamora1%
- PGRODE1%
- Open — no brand owns it (0%)
Morphe Makeup Brushes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Morphe Makeup Brushes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- real techniques makeup brushes335K/yr
- morphe makeup brushes62K/yr
- real techniques88K/yr
- elf makeup brushes39K/yr
- elf brush21K/yr
- elf brushes25K/yr
- makeup brushes real techniques29K/yr
- real techniques brush set21K/yr
- elf foundation brush13K/yr
- make up brushes real techniques23K/yr
What reviews say buyers love and hate about Morphe Makeup Brushes
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Brilliant Brush”
“Excellent product”
“Good price”
“Bristles are soft”
“As advertised”
What buyers complain about
66% of reviews“Not great quality”
“Fell apart”
“as it was too big to get in all the nooks and crannies,”
“not very dense”
“It feels too hard for me”
Morphe Makeup Brushes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Morphe Makeup Brushes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
