Mont Blanc Explorer
FailThe top 5 brands take 100% of clicks, so Mont Blanc Explorer is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £699K/yr736K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 26 sellers
Flapen Score
Mont Blanc Explorer against its category
The dotted line is the Beauty average. Past it, Mont Blanc Explorer is stronger. Inside it, weaker.
Market
The Mont Blanc Explorer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mont Blanc Explorer 736K times last year and spent an estimated £699K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £699K a year.
- Searches, last 12 months
- 736K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £699Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- mont blanc explorer146K searches a year
02 · Price
A sale here is worth £27.74.
Listings sell for £27.74 on average, from £6.18 to £79.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £27.74 that is £55K to £69K a year per listing.
- Average price
- £27.74inside the $15 to $100 sweet spot
- Price range
- £6.18–£79.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £55K–£69K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Fragrances. It carries 7,702 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Fragrances
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,702per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Mont Blanc Explorer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Montblanc Explorer Eau de Parfum 60 ml
- Price
- £39.70
- Rating
- 4.7/5
- Reviews
- 20,006
- Age
- 7y ago

Montblanc Explorer Eau De Parfum Mens Fragrance 100 ml
- Price
- £39.74
- Rating
- 4.7/5
- Reviews
- 20,006
- Age
- 7y ago

PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd
- Price
- £10.65
- Rating
- 4.3/5
- Reviews
- 18,896
- Age
- 9y ago

Montblanc Explorer Eau de Parfum 30 ml
- Price
- £25.22
- Rating
- 4.7/5
- Reviews
- 3,720
- Age
- 7y ago

Montblanc Explorer Eau de Parfum 200 ml
- Price
- £79.97
- Rating
- 4.7/5
- Reviews
- 20,006
- Age
- 5y ago
Trending
estimated 90-day click momentum
Fm 472 intense men 50 ml
- Price
- £17.25
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

Montblanc Explorer Eau De Parfum Mens Fragrance 100 ml
- Price
- £39.74
- Rating
- 4.7/5
- Reviews
- 20,006
- Age
- 7y ago

Montblanc Legend Eau de Toilette 50ml
- Price
- £31.87
- Rating
- 4.6/5
- Reviews
- 2,840
- Age
- 15y ago

PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd
- Price
- £10.65
- Rating
- 4.3/5
- Reviews
- 18,896
- Age
- 9y ago

Montblanc Explorer Platinum Eau de Parfum 30ml
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 1,769
- Age
- 3y ago
Newest
by launch date
Montblanc Explorer Extreme Parfum 100ml
- Price
- £64.86
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 1y ago

Fm 472 intense men 50 ml
- Price
- £17.25
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

Montblanc Explorer Platinum Eau de Parfum 30ml
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 1,769
- Age
- 3y ago

Montblanc Legend Red Eau de Parfum 100 ml
- Price
- £30.57
- Rating
- 4.5/5
- Reviews
- 1,582
- Age
- 4y ago

PERFUMERS CHOICE No 11 by Leo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd
- Price
- £10.35
- Rating
- 4.4/5
- Reviews
- 1,732
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- MONTBLANC77%
- PERFUMER'S CHOICE16%
- Generic4%
- MILTON-LLOYD3%
- Open — no brand owns it (0%)
Demand
Mont Blanc Explorer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Mont Blanc Explorer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mont blanc explorer146K/yr
- smoke and mirrors aftershave112K/yr
- montblanc explorer71K/yr
- mont blanc72K/yr
- milton lloyd perfumes for men43K/yr
- montblanc42K/yr
- perfumers choice31K/yr
- milton lloyd27K/yr
- victor43K/yr
- mont blanc aftershave for men26K/yr
Reviews and returns
What reviews say buyers love and hate about Mont Blanc Explorer
We read the reviews and the return reasons for every product selling here.
“Doesn't smell strong as they usually do”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mont Blanc Explorer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









