Is mont blanc explorer profitable to sell on Amazon United Kingdom?

The niche generates £699K/yr across 15 tracked products. 90-day search growth is -13.4%. Flapen's verdict: Skip it (43/100).

How competitive is the mont blanc explorer niche?

4 brands and 26 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mont blanc explorer?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

When does demand for mont blanc explorer peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the mont blanc explorer niche?

Listings span £6.18–£79.97; the average listing price is £27.74 (sweet spot $15–$100). The average incumbent carries 7,702 reviews — the moat a new listing must climb.

mont blanc explorer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£27.74

avg listing price — sweet spot $15–$100

Price range

Great£6.18–£79.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£699K

£699K/yr · 736K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,702.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mont blanc explorer is a £699K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mont blanc explorer market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: £694K–£832K; units × avg price
Conversion rate: 3.4%
Avg BSR: #78
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

MONTBLANC77%
PERFUMER'S CHOICE16%
Generic4%
MILTON-LLOYD3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top mont blanc explorer search terms

mont blanc explorer146K/yr +11.3%5.1% conv.
smoke and mirrors aftershave112K/yr -55.4%0.2% conv.
montblanc explorer71K/yr +19.1%5.0% conv.
mont blanc72K/yr +8.7%1.9% conv.
milton lloyd perfumes for men43K/yr +17.0%1.7% conv.
montblanc42K/yr +1.3%1.6% conv.
perfumers choice31K/yr +29.0%6.7% conv.
milton lloyd27K/yr +6.6%0.9% conv.
victor43K/yr -21.0%0.4% conv.
mont blanc aftershave for men26K/yr +8.9%4.7% conv.

All search terms

Top mont blanc explorer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Montblanc Explorer Eau de Parfum 60 ml

MONTBLANC£39.704.7★20,006 rev

Montblanc Explorer Eau De Parfum Mens Fragrance 100 ml

MONTBLANC£39.744.7★20,006 rev

PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd

PERFUMER'S CHOICE£10.654.3★18,896 rev

Montblanc Explorer Eau de Parfum 30 ml

MONTBLANC£25.224.7★3,720 rev

Montblanc Explorer Eau de Parfum 200 ml

MONTBLANC£79.974.7★20,006 rev

Newest

by launch date

Montblanc Explorer Extreme Parfum 100ml

MONTBLANC£64.86303 rev

1y ago

Fm 472 intense men 50 ml

Generic£17.2510 rev

1y ago

Montblanc Explorer Platinum Eau de Parfum 30ml

MONTBLANC£20.541,769 rev

3y ago

Montblanc Legend Red Eau de Parfum 100 ml

MONTBLANC£30.571,582 rev

4y ago

PERFUMERS CHOICE No 11 by Leo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd

PERFUMER'S CHOICE£10.351,732 rev

4y ago

What buyers say about mont blanc explorer

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Long lasting fragrance”

Value For Money13%

“Good price”

Quality-Overall7%

“Good alternatives”

Durability5%

“lasts along time”

Gifting Purpose1%

“It's good for a gift”

Advertised Vs Actual Product1%

“Nicer than I thought”

Ease Of Use0%

“easy enough to pop back on”

Cutting/Trimming0%

“Mont Blanc after shaves are excellent”

Texture/Consistency-Overall0%

“generally from bottle to bottle the quality consistency has been very good”

Size-Overall0%

“the bottle size is perfect for when I'm travelling”

What buyers complain about

Smell31%

“Doesn't smell strong as they usually do”

Durability27%

“doesn't last very long”

Value For Money6%

“which is ridiculous for an 83ml EDP”

Quality-Overall5%

“Cheap”

Strength3%

“Very weak compared to my last bottle”

Moist/Dry3%

“Prepare to get dry hummped”

Advertised Vs Actual Product3%

“Not as good ad I thought”

Product Condition1%

“the item looks old and used”

Thickness1%

“which are very thin plastic”

Design-Overall1%

“Poor design”

Top return reasons

Smell46%

Quality-Overall10%

Durability6%

Leak-Proof6%

Defective Material/Parts6%

Functionality-Overall5%

Size-Overall4%

Motor Power4%

Product Condition3%