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Monday Shampoo and Conditioner

brand-locked demand (top 5 brands take 100% of clicks) — Monday Shampoo and Conditioner doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

Market size 26Growth 19Conversion 77Competition 24Returns 100Price range 7Avg price 32Brand share 0Review moat 74Quality gap 55
This niche Category average · 2,481 niches

Is Monday Shampoo and Conditioner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Monday Shampoo and Conditioner is a £105K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Monday Shampoo and Conditioner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 7.4% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr8K
Search volume / yr-11.5%144K
Conversion rate7.4%
Avg price£9.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 31
Top-5 product click share72%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews560

Top Monday Shampoo and Conditioner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • MONDAY HAIRCARE100%
  • Open — no brand owns it (0%)

Monday Shampoo and Conditioner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR7.4%Products13Brands1Top 5 Brands100%OOS Rate6.5%Rating4.4★Reviews560Avg BSR#3,680
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Monday Shampoo and Conditioner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • monday shampoo and conditioner87K/yr
  • monday shampoo43K/yr
  • monday haircare11K/yr
  • monday hair care2K/yr
  • monday shampoo and conditioner sets246/yr

What reviews say buyers love and hate about Monday Shampoo and Conditioner

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Soft Feel23%

feels nice in the hair

Value For Money20%

I was paying over £40 previously well worth a go highly rated x

Quality-Overall12%

Great value for money abd good quality problem

Advertised Vs Actual Product10%

Items as expected

Hair Styling7%

Love the Monday Haircare

What buyers complain about

83% of reviews
Smell25%

Smells Devine

Allergies25%

Stopped using it - itchy scalp

Oily/Greasy13%

I have been using this for quite awhile now which I'm not sure why I have as unfortunately it leaves my hair quite greasy

Suitability Curly Hair13%

I have curly, thick and frizzy hair

Ease Of Use8%

dunno why its so difficult to get

Monday Shampoo and Conditioner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
25%
2Advertised Vs Actual Product
21%
3Moist/Dry
11%
4Suitability Straight Hair
7%
5Smell
7%

Common Monday Shampoo and Conditioner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Monday Shampoo and Conditioner 39/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 13 tracked products. Search demand moved -11.5% over the last 90 days.
Search demand for Monday Shampoo and Conditioner on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.