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Monday Shampoo and Conditioner

Fail

The top 5 brands take 100% of clicks, so Monday Shampoo and Conditioner is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£105K/yr144K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
72%top-5 click share · 1 brands · 31 sellers

Flapen Score

Monday Shampoo and Conditioner against its category

The dotted line is the Beauty average. Past it, Monday Shampoo and Conditioner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monday Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monday Shampoo and Conditioner 144K times last year and spent an estimated £105K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
7.4%
Market size, estimated
£105Ka year
Peak month
December1.5× the quietest month
Top search term
monday shampoo and conditioner87K searches a year

02 · Price

A sale here is worth £9.85.

Listings sell for £9.85 on average, from £4.33 to £15.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.85 that is £985 to £2K a year per listing.

Average price
£9.85under the $15 to $100 sweet spot
Price range
£4.33–£15.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£985–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #3,680 within Shampoos & Conditioners. It carries 560 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
38%
Out of stock, average day
6.5%
Average rank
#3,680in Shampoos & Conditioners
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Monday Shampoo and Conditioner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • MONDAY HAIRCARE100%
  • Open — no brand owns it (0%)

Demand

Monday Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Monday Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • monday shampoo and conditioner87K/yr
  • monday shampoo43K/yr
  • monday haircare11K/yr
  • monday hair care2K/yr
  • monday shampoo and conditioner sets246/yr

Reviews and returns

What reviews say buyers love and hate about Monday Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells Devine”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Monday Shampoo and Conditioner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data