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monday shampoo and conditioner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 19Conversion 77Competition 24Returns 100Price range 7Avg price 32Brand share 0Review moat 74Quality gap 55

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good560

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.85

avg listing price — sweet spot $15–$100

Market size

Okay£105K

£105K/yr · 144K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Price range

Bad£4.33–£15.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, monday shampoo and conditioner is a £105K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

monday shampoo and conditioner market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£59K–£79K
units × avg price
Conversion rate
7.4%
Avg BSR
#3,680
Page quality
0%
Prime
38%
Sponsored
0%
Out of stock
6.5%
Avg brand age
59 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • MONDAY HAIRCARE100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top monday shampoo and conditioner search terms

  • monday shampoo and conditioner87K/yr
  • monday shampoo43K/yr
  • monday haircare11K/yr
  • monday hair care2K/yr
  • monday shampoo and conditioner sets246/yr
All search terms

Top monday shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£21K30%£31K40%£42K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about monday shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“feels nice in the hair”

Value For Money20%

“I was paying over £40 previously well worth a go highly rated x”

Quality-Overall12%

“Great value for money abd good quality problem”

Advertised Vs Actual Product10%

“Items as expected”

Hair Styling7%

“Love the Monday Haircare”

Suitability Wavy Hair7%

“Perfect for fluffy hair”

Smell7%

“Smells great”

Ingredients-Overall7%

“Sulphite free shampoo”

Efficiency3%

“Works well”

Suitability Straight Hair2%

“my hair love it”

What buyers complain about

Smell25%

“Smells Devine”

Allergies25%

“Stopped using it - itchy scalp”

Oily/Greasy13%

“I have been using this for quite awhile now which I'm not sure why I have as unfortunately it leaves my hair quite greasy”

Suitability Curly Hair13%

“I have curly, thick and frizzy hair”

Ease Of Use8%

“dunno why its so difficult to get”

Top return reasons

Leak-Proof25%
Advertised Vs Actual Product21%
Moist/Dry11%
Suitability Straight Hair7%
Smell7%
Value For Money7%
Size-Overall7%
Suitability Curly Hair7%
Ease Of Use4%
Motor Power4%

Common questions

Is monday shampoo and conditioner profitable to sell on Amazon United Kingdom?
The niche generates £105K/yr across 13 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (39/100).
How competitive is the monday shampoo and conditioner niche?
1 brands and 31 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in monday shampoo and conditioner?
Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.0%.
When does demand for monday shampoo and conditioner peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the monday shampoo and conditioner niche?
Listings span £4.33–£15.84; the average listing price is £9.85 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.