How competitive is the Molton Brown Bauble niche on Amazon United Kingdom?

4 brands and 97 sellers compete in Molton Brown Bauble on Amazon United Kingdom. The top 5 Molton Brown Bauble products take 60% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Molton Brown Bauble?

Molton Brown Bauble buyers on Amazon United Kingdom complain most about Smell, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Molton Brown Bauble niche?

Molton Brown Bauble sells for £11.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.19–£25.34. The average incumbent carries 588 reviews — the moat a new listing must climb.

Molton Brown Bauble

brand-locked demand (top 5 brands take 100% of clicks) — Molton Brown Bauble doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Molton Brown Bauble profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Molton Brown Bauble is a £63K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 37/100.

Molton Brown Bauble: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.9% over the last 90 days and 2.3% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr5K

Search volume / yr-1.9%244K

Conversion rate2.3%

Avg price£11.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 97

Top-5 product click share60%

Open market0%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Molton Brown Bauble products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

philosophy vanilla birthday cake shower gel | 480ml | bubble bath | body wash

Price: £15.39
Rating: 4.3/5
Reviews: 1,259
Age: 6y ago

Treaclemoon Sunny Brazilian Love Ocean Shower and Bath Gel 3 x 500ml

Price: £3.19
Rating: 4.6/5
Reviews: 412
Age: 5y ago

Philosophy bath & body White Cherry shower gel 480ml

Price: £13.60
Rating: 4.5/5
Reviews: 299
Age: 1y ago

Philosophy bath & body Snow Angel shower gel 480ml

Price: £12.62
Rating: 4.5/5
Reviews: 299
Age: 1y ago

philosophy coconut splash hydrating shower gel 480ml bubble bath body wash

Price: £15.55
Rating: 4.6/5
Reviews: 687
Age: 1y ago

Newest

by launch date

Treaclemoon Sunkissed Tropical Crush Shower and Bath Gel 3 x 500ml

Price: £5.54
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Philosophy bath & body Snow Angel shower gel 480ml

Price: £12.62
Rating: 4.5/5
Reviews: 299
Age: 1y ago

Philosophy bath & body Bubby shower gel 480ml

Price: £11.91
Rating: 4.5/5
Reviews: 299
Age: 1y ago

Philosophy bath & body special cardamon delivery shower gel 480ml

Price: £13.76
Rating: 4.5/5
Reviews: 299
Age: 1y ago

Philosophy bath & body White Cherry shower gel 480ml

Price: £13.60
Rating: 4.5/5
Reviews: 299
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

philosophy65%
Treaclemoon33%
Cc1st Customers Come 1st1%
Method1%

Molton Brown Bauble demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume244KCVR2.3%Products23Brands4Top 5 Brands100%OOS Rate0.3%Rating4.5★Reviews588Avg BSR#765

Peak months: May, Nov, Dec · busiest ÷ quietest = 53.8×

Top Molton Brown Bauble search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philosophy shower gel71K/yr -1.7%2.0% conv.
philosophy53K/yr -19.6%0.3% conv.
treaclemoon shower gel13K/yr +128.8%3.7% conv.
treacle moon31K/yr -39.2%1.9% conv.
treaclemoon13K/yr +53.2%1.3% conv.
philosophy body wash16K/yr -17.1%1.4% conv.
treacle moon shower gel12K/yr -2.8%4.8% conv.
philosophy shower gels9K/yr +29.6%0.8% conv.
philosophy fresh cream4K/yr -34.8%0.2% conv.
christmas body wash6K/yr +79.0%0.0% conv.

What reviews say buyers love and hate about Molton Brown Bauble

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Smell51%

“interesting smell”

Quality-Overall9%

“they are well made”

Value For Money6%

“Good value”

Lather6%

“lathers beautifully”

Soft Feel4%

“Gentle on skin”

What buyers complain about

74% of reviews

Smell37%

“The smell is very unpleasant”

Value For Money11%

“Its cheaper in Waitrose though”

Allergies7%

“it could cause a reaction in any skin type”

Leak-Proof7%

“Each of the 3 bottles had leaked into the plastic packaging”

Ingredients-Overall4%

“Couple of ingredients Im not happy with”

Molton Brown Bauble return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

54%

2Smell

26%

3Size-Overall

4Comfort-Overall

5Skin Health

Common Molton Brown Bauble questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Molton Brown Bauble 37/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.