molton brown bauble
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good588avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.19–£25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 244K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, molton brown bauble is a £63K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
molton brown bauble market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £45K–£57K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #765
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 26%
- Out of stock
- 0.3%
- Avg brand age
- 47 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
0%
- philosophy65%
- Treaclemoon33%
- Cc1st Customers Come 1st1%
- Method1%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -1.9% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 53.8×
Top molton brown bauble search terms
- philosophy shower gel71K/yr
- philosophy53K/yr
- treaclemoon shower gel13K/yr
- treacle moon31K/yr
- treaclemoon13K/yr
- philosophy body wash16K/yr
- treacle moon shower gel12K/yr
- philosophy shower gels9K/yr
- philosophy fresh cream4K/yr
- christmas body wash6K/yr
Top molton brown bauble products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
philosophy vanilla birthday cake shower gel | 480ml | bubble bath | body wash
philosophy£15.394.3★1,259 rev
Treaclemoon Sunny Brazilian Love Ocean Shower and Bath Gel 3 x 500ml
Treaclemoon£3.194.6★412 rev
Philosophy bath & body White Cherry shower gel 480ml
philosophy£13.604.5★299 rev
Philosophy bath & body Snow Angel shower gel 480ml
philosophy£12.624.5★299 rev
philosophy coconut splash hydrating shower gel 480ml bubble bath body wash
philosophy£15.554.6★687 rev
Newest
by launch date
Treaclemoon Sunkissed Tropical Crush Shower and Bath Gel 3 x 500ml
Treaclemoon£5.541 rev
Philosophy bath & body Snow Angel shower gel 480ml
philosophy£12.62299 rev
Philosophy bath & body Bubby shower gel 480ml
philosophy£11.91299 rev
Philosophy bath & body special cardamon delivery shower gel 480ml
philosophy£13.76299 rev
Philosophy bath & body White Cherry shower gel 480ml
philosophy£13.60299 rev
Trending
90-day click momentum
Treaclemoon Raspberry Kiss Shower & Bath Gel 500 ml (Case of 3)
Treaclemoon£6.254.4★
Treaclemoon Sunkissed Tropical Crush Shower and Bath Gel 3 x 500ml
Treaclemoon£5.545.0★
Treaclemoon Sunny Brazilian Love Ocean Shower and Bath Gel 3 x 500ml
Treaclemoon£3.194.6★
philosophy lemon custard hydrating shower gel 480ml bubble bath body wash
philosophy£16.464.6★
Philosophy bath & body Bubby shower gel 480ml
philosophy£11.914.5★
What buyers say about molton brown bauble
What buyers praise and complain about, mined from review topics.What buyers love
“interesting smell”
“they are well made”
“Good value”
“lathers beautifully”
“Gentle on skin”
“As described”
“moisturises as well”
“So refreshing”
“Nice to use”
“clean without drying”
What buyers complain about
“The smell is very unpleasant”
“Its cheaper in Waitrose though”
“it could cause a reaction in any skin type”
“Each of the 3 bottles had leaked into the plastic packaging”
“Couple of ingredients Im not happy with”
“I don't recognise the texture of my skin that has reacted to this awful body wash”
“unfortunately it gave everyone in my house who used it a dry itchy rash which has been very difficult to get rid of resulting in all of us being on antihistamines and eczema cream”
“its not the same as the picture”
“Product quality/performance lacking”
“as I found this bottle was more of a dirty yellow colour”
Top return reasons
Common questions
- Is molton brown bauble profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the molton brown bauble niche?
- 4 brands and 97 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in molton brown bauble?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.2%.
- When does demand for molton brown bauble peak?
- Demand peaks in May–Nov–Dec; the busiest month runs 53.8× the quietest.
- What does it cost to enter the molton brown bauble niche?
- Listings span £3.19–£25.34; the average listing price is £11.30 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.