Molton Brown Bauble
FailThe top 5 brands take 100% of clicks, so Molton Brown Bauble is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £63K/yr244K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 97 sellers
Flapen Score
Molton Brown Bauble against its category
The dotted line is the Beauty average. Past it, Molton Brown Bauble is stronger. Inside it, weaker.
Market
The Molton Brown Bauble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Molton Brown Bauble 244K times last year and spent an estimated £63K. All 4 brands take every click. Demand peaks in May–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £63Ka year
- Peak month
- December53.8× the quietest month
- Top search term
- philosophy shower gel71K searches a year
02 · Price
A sale here is worth £11.30.
Listings sell for £11.30 on average, from £3.19 to £25.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.
- Average price
- £11.30under the $15 to $100 sweet spot
- Price range
- £3.19–£25.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #765 within Bath & Body. It carries 588 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #765in Bath & Body
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 588per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Molton Brown Bauble products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
0%
- Brand 165%
- Brand 233%
- Brand 31%
- Brand 41%
Demand
Molton Brown Bauble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 53.8×
Search terms
Top Molton Brown Bauble search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philosophy shower gel71K/yr
- philosophy53K/yr
- treaclemoon shower gel13K/yr
- treacle moon31K/yr
- treaclemoon13K/yr
- philosophy body wash16K/yr
- treacle moon shower gel12K/yr
- philosophy shower gels9K/yr
- philosophy fresh cream4K/yr
- christmas body wash6K/yr
Reviews and returns
What reviews say buyers love and hate about Molton Brown Bauble
We read the reviews and the return reasons for every product selling here.
“The smell is very unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molton Brown Bauble questions
Answered from the same tracked data.









