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Molton Brown Bauble

Fail

The top 5 brands take 100% of clicks, so Molton Brown Bauble is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£63K/yr244K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
60%top-5 click share · 4 brands · 97 sellers

Flapen Score

Molton Brown Bauble against its category

The dotted line is the Beauty average. Past it, Molton Brown Bauble is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molton Brown Bauble market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Molton Brown Bauble 244K times last year and spent an estimated £63K. All 4 brands take every click. Demand peaks in May–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
2.3%
Market size, estimated
£63Ka year
Peak month
December53.8× the quietest month
Top search term
philosophy shower gel71K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £3.19 to £25.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£3.19–£25.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #765 within Bath & Body. It carries 588 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#765in Bath & Body
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
588per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Molton Brown Bauble products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

0%

  • Brand 165%
  • Brand 233%
  • Brand 31%
  • Brand 41%

Demand

Molton Brown Bauble search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 53.8×

Search terms

Top Molton Brown Bauble search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philosophy shower gel71K/yr
  • philosophy53K/yr
  • treaclemoon shower gel13K/yr
  • treacle moon31K/yr
  • treaclemoon13K/yr
  • philosophy body wash16K/yr
  • treacle moon shower gel12K/yr
  • philosophy shower gels9K/yr
  • philosophy fresh cream4K/yr
  • christmas body wash6K/yr

Reviews and returns

What reviews say buyers love and hate about Molton Brown Bauble

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
0.2%of orders come back
“The smell is very unpleasant”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Molton Brown Bauble questions

Answered from the same tracked data.