Molly Mae
Molly Mae shows low returns (0.1%), but soft demand (-72.7% this quarter) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Molly Mae profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Molly Mae is a £1.3M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Molly Mae: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -72.7% over the last 90 days and 7.9% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Molly Mae products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Filter by Molly-Mae Self Tanning Mousse | Medium Shade | Streak-Free Sunless Tan Foam | Natural Golden Glow | Vegan-Friendly & Cruelty Free | Lightweight Fast-Drying & Hydrating Formula | 200ml
- Price
- £17.63
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
Comfort Fresh Blue Skies Scent Booster with ScentLock Technology Elixir for up to 10x More Freshness* 460 ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago
Filter by Molly-Mae Self Tanning Mousse | Dark Shade | Streak-Free Self Tan Foam | Natural Looking Buildable Glow | Fast Drying Moisturising Skin-Friendly Tanner | Vegan & Cruelty Free | 200ml
- Price
- £17.62
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
Comfort Pure Heaven Scent Scent Booster Dermatologist-Recommended Long Lasting Fragrance Elixir Gentle next to Sensitive Skin 736 ml
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 11mo ago
Comfort Pure Heaven Scent Scent Booster Dermatologist-Recommended Long Lasting Fragrance Elixir Gentle next to Sensitive Skin 828 ml
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 11mo ago
Trending
90-day click momentum
Persil Ultimate Capsules Heaven Scent 44 Washes
- Price
- £10.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Comfort Fresh Blue Skies Scent Booster with ScentLock Technology Elixir for up to 10x More Freshness* 736 ml
- Price
- £4.53
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 11mo ago
Comfort Fresh Tropical Lily Scent Booster with ScentLock Technology Elixir for up to 10x More Freshness* 736 ml
- Price
- £4.57
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 11mo ago
Comfort Pure Heaven Scent Scent Booster Dermatologist-Recommended Long Lasting Fragrance Elixir Gentle next to Sensitive Skin 736 ml
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 11mo ago
Persil Pure Heaven Scent Pearls Non-Bio Laundry Detergent Capsules 19 Washes Each Gentle on Skin Powerful Stain Removal Long-Lasting Fresh Fragrance 3 Pack Family Value Cleaning Pods
- Price
- £26.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch datePersil Ultimate Capsules Heaven Scent 44 Washes
- Price
- £10.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Persil Pure Heaven Scent Pearls Non-Bio Laundry Detergent Capsules 19 Washes Each Gentle on Skin Powerful Stain Removal Long-Lasting Fresh Fragrance 3 Pack Family Value Cleaning Pods
- Price
- £26.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Comfort Pure Heaven Scent Scent Booster Dermatologist-Recommended Long Lasting Fragrance Elixir Gentle next to Sensitive Skin 736 ml
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 11mo ago
Comfort Pure Heaven Scent Scent Booster Dermatologist-Recommended Long Lasting Fragrance Elixir Gentle next to Sensitive Skin 828 ml
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 11mo ago
Comfort Botanical Heavenly Fresh Scent Booster Elixir up to 10x more fragrance* infuses laundry with long-lasting freshness 736 ml
- Price
- £4.76
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
3 flat
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 87%
Open market
0%
- Comfort58%
- FILTER BY MOLLY-MAE30%
- Persil12%
- Open — no brand owns it (0%)
Molly Mae demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Molly Mae search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- comfort scent booster55K/yr
- molly140K/yr
- molly mae tan40K/yr
- molly mae893K/yr
- filter by molly mae20K/yr
- persil heaven scent32K/yr
- heaven scent21K/yr
- persil pure heaven scent13K/yr
- comfort pure heaven scent20K/yr
- comfort heaven scent14K/yr
What reviews say buyers love and hate about Molly Mae
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Beautiful fragrance”
“Great value”
“Excellent product”
“has a beautiful colour”
“Softener”
What buyers complain about
67% of reviews“Not a strong smell”
“Expensive”
“Awful looks orange and patchy”
“The bottle is short”
“has extremely sensitive skin”
Molly Mae return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Molly Mae questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
