Is molecule 01 perfume profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (44/100).

How competitive is the molecule 01 perfume niche?

6 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in molecule 01 perfume?

Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.7%.

When does demand for molecule 01 perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the molecule 01 perfume niche?

Listings span £5.82–£110.07; the average listing price is £47.34 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.

molecule 01 perfume

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£47.34

avg listing price — sweet spot $15–$100

Price range

Great£5.82–£110.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,026.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Market size

Bad£73K

£73K/yr · 66K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, molecule 01 perfume is a £73K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

molecule 01 perfume market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £71K–£95K; units × avg price
Conversion rate: 2.3%
Avg BSR: #582
Page quality: 0%
Prime: 45%
Sponsored: 36%
Out of stock: 17.5%
Avg brand age: 68 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

ESCENTRIC MOLECULES59%
Mobile Zone16%
Scent by 713%
OPUX LONDON7%
Generic3%
Arabian Opulence2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top molecule 01 perfume search terms

molecule 01 perfume34K/yr -6.8%3.0% conv.
molecules 01 perfume for women10K/yr +35.0%5.1% conv.
molecule 016K/yr +10.6%2.1% conv.
escentric molecule 017K/yr -6.3%3.0% conv.
molecule perfume4K/yr +2.9%0.6% conv.
molecule2K/yr +22.1%1.4% conv.
escentric molecules3K/yr +25.5%0.8% conv.

All search terms

Top molecule 01 perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Molecule 01 (100 ml) by Escentric Molecules by Escentric Molecules Perfume

ESCENTRIC MOLECULES£104.154.2★457 rev

Eccentric Molecules Molecules 01 Eau de Toilette Natural Spray 30 ml refill

ESCENTRIC MOLECULES£53.134.1★1,182 rev

FREE3VITAPortable WiFi Hotspot Router 4G LTE Mobile WiFi for Smartphone Tablet Laptop Supports 300Mbps 10Device Connectivity Portable WiFi Router for Business and Outdoor

Mobile Zone£23.894.1★40 rev

Scent by 7 ScentBy7 Hidden Desire Inspired by Molecule 01 Concentrated Perfume Oil (10ml) - Premium Quality Perfume Fragrance Oil - Easy Use Roll-on Long Lasting Attar Fragrance for Men & Women

Scent by 7£10.223.2★106 rev

OPUX LONDON Inspired Alternative Iso E Super Molecule 01 Eau de Parfum Luxurious Long-Lasting Unisex Scent Ideal for Everyday Wear Signature Scent Perfume for All High Longevity - 50ml

OPUX LONDON£14.442.8★8 rev

Newest

by launch date

ISO E Super 01 Perfume 100ml Unisex

Generic£37.915 rev

6mo ago

FREE3VITAPortable WiFi Hotspot Router 4G LTE Mobile WiFi for Smartphone Tablet Laptop Supports 300Mbps 10Device Connectivity Portable WiFi Router for Business and Outdoor

Mobile Zone£23.8940 rev

11mo ago

OPUX LONDON Inspired Alternative Iso E Super Molecule 01 Eau de Parfum Luxurious Long-Lasting Unisex Scent Ideal for Everyday Wear Signature Scent Perfume for All High Longevity - 50ml

OPUX LONDON£14.448 rev

1y ago

Hidden Desire (Molecul01) Woody Floral Musk Eau de Parfum for Women and Men - 50ml | Long Lasting Fragrance with Iso E Super | Alluring Scent for Any Occasion

Scent by 7£14.993 rev

1y ago

Scent by 7 ScentBy7 Hidden Desire Inspired by Molecule 01 Concentrated Perfume Oil (10ml) - Premium Quality Perfume Fragrance Oil - Easy Use Roll-on Long Lasting Attar Fragrance for Men & Women

Scent by 7£10.22106 rev

3y ago

What buyers say about molecule 01 perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Excellent product wonderful musky smell that actually lasts all day”

Quality-Overall15%

“Great product”

Efficiency10%

“Works well”

What buyers complain about

Smell71%

“the smell is somewhat strong”

Value For Money13%

“expensive”

Strength4%

“Not that strong”

Advertised Vs Actual Product4%

“Unfortunately the product was advertised as perfume”

Durability2%

“it does not last”

Top return reasons

Smell67%

Leak-Proof11%

Size-Overall4%

Advertised Vs Actual Product4%

Product Condition4%

Value For Money4%

Strength2%

Dispensing Mechanism2%

Common questions

Is molecule 01 perfume profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (44/100).
How competitive is the molecule 01 perfume niche?: 6 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in molecule 01 perfume?: Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.7%.
When does demand for molecule 01 perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the molecule 01 perfume niche?: Listings span £5.82–£110.07; the average listing price is £47.34 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.