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Molecule 01 Perfume

Fail

The top 5 brands take 98% of clicks, so Molecule 01 Perfume is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£73K/yr66K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 30 sellers

Flapen Score

Molecule 01 Perfume against its category

The dotted line is the Beauty average. Past it, Molecule 01 Perfume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molecule 01 Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Molecule 01 Perfume 66K times last year and spent an estimated £73K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
2.3%
Market size, estimated
£73Ka year
Peak month
December2.7× the quietest month
Top search term
molecule 01 perfume34K searches a year

02 · Price

A sale here is worth £47.34.

Listings sell for £47.34 on average, from £5.82 to £110.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £47.34 that is £5K to £12K a year per listing.

Average price
£47.34inside the $15 to $100 sweet spot
Price range
£5.82–£110.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #582 within Fragrances. It carries 1,026 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
45%
Out of stock, average day
17.5%
Average rank
#582in Fragrances
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,026per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Molecule 01 Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Molecule 01 Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Molecule 01 Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molecule 01 perfume34K/yr
  • molecules 01 perfume for women10K/yr
  • molecule 016K/yr
  • escentric molecule 017K/yr
  • molecule perfume4K/yr
  • molecule2K/yr
  • escentric molecules3K/yr

Reviews and returns

What reviews say buyers love and hate about Molecule 01 Perfume

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
71%of negative reviews mention “Smell”
0.7%of orders come back
“the smell is somewhat strong”
A buyer, on “Smell”71% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Molecule 01 Perfume questions

Answered from the same tracked data.