Moisturising Cream
brand-locked demand (top 5 brands take 100% of clicks) — Moisturising Cream doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Moisturising Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Moisturising Cream is a £816K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Moisturising Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.8% over the last 90 days and 16.3% of searches end in a purchase.
£816K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Moisturising Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Simple Kind to Skin Hydrating Light Moisturiser Skin Care Product with Pro-Vitamins B5 and E for 12-Hour Moisturisation 125 ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 19,271
- Age
- 18y ago
E45 Moisturising Lotion 500 ml for Dry & Sensitive Skin - Long-Lasting Hydration Protect from Dryness Reduce Redness - Dermatological Body Moisturiser Lotion - Body Lotion - Daily Moisturiser
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 18,632
- Age
- 18y ago
Simple Kind to Skin Replenishing Rich Lotion Moisturiser with Pro-Vitamins B5 + E for Dry Sensitive Skin 125 ml
- Price
- £1.97
- Rating
- 4.8/5
- Reviews
- 438
- Age
- 10y ago
Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago
Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 4,557
- Age
- 6y ago
Trending
90-day click momentum
Simple Kind to Skin Hydrating Light Moisturiser 125 ml Pack of 6
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 11y ago
E45 Moisturising Lotion 200 ml Daily Body Moisturiser for Dry & Sensitive Skin Long-Lasting Hydration to Soothe Protect & Restore Softness
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,179
- Age
- 17y ago
Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago
Simple Kind to Skin Replenishing Rich Moisturizer with Skin Smoothing Active for 12 Hours Hydration & Moisturization 125ml Pack of 3
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago
Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 4,557
- Age
- 6y ago
Newest
by launch date
Simple Repair+ Facial Moisturiser pro-ceramides + cica relieves redness and repairs skin barrier 50 ml
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago
Simple Glow+ Facial Moisturiser Face Brightening Cream for boosting Radiance with Vitamin C + Glutathione Sensitive Skin Moisturiser 50 ml
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago
Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago
Simple Kind to Skin Replenishing Rich Moisturizer with Skin Smoothing Active for 12 Hours Hydration & Moisturization 125ml Pack of 3
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
132
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Simple74%
- E4523%
- BYOMA3%
Moisturising Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.4×
Top Moisturising Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- simple moisturiser370K/yr
- simple222K/yr
- e45 moisturising lotion129K/yr
- e45 lotion40K/yr
- simple face cream33K/yr
- simple skincare34K/yr
- simple hydrating light moisturiser17K/yr
- non comedogenic moisturizer24K/yr
- simple face moisturiser19K/yr
- simple light moisturiser13K/yr
What reviews say buyers love and hate about Moisturising Cream
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good moisturiser”
“Good for the price”
“Excellent product”
“Great for Combination Skin”
“Nice and smooth”
What buyers complain about
49% of reviews“Skin didnt feel particularly hydrated either”
“Had an allergic reaction”
“smells chemically”
“it just ends up balling up on the skin surface”
“Hella cheap for how good it is”
Moisturising Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Moisturising Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
