Moisturising Cream
FailThe top 5 brands take 100% of clicks, so Moisturising Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £816K/yr1.0M searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 132 sellers
Flapen Score
Moisturising Cream against its category
The dotted line is the Beauty average. Past it, Moisturising Cream is stronger. Inside it, weaker.
Market
The Moisturising Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moisturising Cream 1.0M times last year and spent an estimated £816K. All 3 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £816K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £816Ka year
- Peak month
- May3.4× the quietest month
- Top search term
- simple moisturiser370K searches a year
02 · Price
A sale here is worth £4.97.
Listings sell for £4.97 on average, from £1.86 to £12.20. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £4.97 that is £40K to £50K a year per listing.
- Average price
- £4.97under the $15 to $100 sweet spot
- Price range
- £1.86–£12.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £40K–£50K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Face. It carries 4,325 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Face
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,325per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Moisturising Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Kind to Skin Hydrating Light Moisturiser Skin Care Product with Pro-Vitamins B5 and E for 12-Hour Moisturisation 125 ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 19,271
- Age
- 18y ago

E45 Moisturising Lotion 500 ml for Dry & Sensitive Skin - Long-Lasting Hydration Protect from Dryness Reduce Redness - Dermatological Body Moisturiser Lotion - Body Lotion - Daily Moisturiser
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 18,632
- Age
- 18y ago

Simple Kind to Skin Replenishing Rich Lotion Moisturiser with Pro-Vitamins B5 + E for Dry Sensitive Skin 125 ml
- Price
- £1.97
- Rating
- 4.8/5
- Reviews
- 438
- Age
- 10y ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago

Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 4,557
- Age
- 6y ago
Trending
estimated 90-day click momentum
Simple Kind to Skin Hydrating Light Moisturiser 125 ml Pack of 6
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 11y ago

E45 Moisturising Lotion 200 ml Daily Body Moisturiser for Dry & Sensitive Skin Long-Lasting Hydration to Soothe Protect & Restore Softness
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,179
- Age
- 17y ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago

Simple Kind to Skin Replenishing Rich Moisturizer with Skin Smoothing Active for 12 Hours Hydration & Moisturization 125ml Pack of 3
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago

Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 4,557
- Age
- 6y ago
Newest
by launch date
Simple Repair+ Facial Moisturiser pro-ceramides + cica relieves redness and repairs skin barrier 50 ml
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago

Simple Glow+ Facial Moisturiser Face Brightening Cream for boosting Radiance with Vitamin C + Glutathione Sensitive Skin Moisturiser 50 ml
- Price
- £5.36
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago

Simple Kind to Skin Replenishing Rich Moisturizer with Skin Smoothing Active for 12 Hours Hydration & Moisturization 125ml Pack of 3
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
132
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Simple74%
- E4523%
- BYOMA3%
Demand
Moisturising Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.4×
Search terms
Top Moisturising Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- simple moisturiser370K/yr
- simple222K/yr
- e45 moisturising lotion129K/yr
- e45 lotion40K/yr
- simple face cream33K/yr
- simple skincare34K/yr
- simple hydrating light moisturiser17K/yr
- non comedogenic moisturizer24K/yr
- simple face moisturiser19K/yr
- simple light moisturiser13K/yr
Reviews and returns
What reviews say buyers love and hate about Moisturising Cream
We read the reviews and the return reasons for every product selling here.
“Skin didnt feel particularly hydrated either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moisturising Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









