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Moisturising Cream

Fail

The top 5 brands take 100% of clicks, so Moisturising Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£816K/yr1.0M searches / yr
90-day growth
+10.8%search demand this quarter
Competition
74%top-5 click share · 3 brands · 132 sellers

Flapen Score

Moisturising Cream against its category

The dotted line is the Beauty average. Past it, Moisturising Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moisturising Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moisturising Cream 1.0M times last year and spent an estimated £816K. All 3 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £816K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
16.3%
Market size, estimated
£816Ka year
Peak month
May3.4× the quietest month
Top search term
simple moisturiser370K searches a year

02 · Price

A sale here is worth £4.97.

Listings sell for £4.97 on average, from £1.86 to £12.20. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £4.97 that is £40K to £50K a year per listing.

Average price
£4.97under the $15 to $100 sweet spot
Price range
£1.86–£12.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£40K–£50K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Face. It carries 4,325 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#172in Face
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,325per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Moisturising Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 223%
  • Brand 33%

Demand

Moisturising Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.4×

Search terms

Top Moisturising Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple moisturiser370K/yr
  • simple222K/yr
  • e45 moisturising lotion129K/yr
  • e45 lotion40K/yr
  • simple face cream33K/yr
  • simple skincare34K/yr
  • simple hydrating light moisturiser17K/yr
  • non comedogenic moisturizer24K/yr
  • simple face moisturiser19K/yr
  • simple light moisturiser13K/yr

Reviews and returns

What reviews say buyers love and hate about Moisturising Cream

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Skin didnt feel particularly hydrated either”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Moisturising Cream questions

Answered from the same tracked data.