Moisturiser for Oily Skin
FailPrices span $1.99–$12.43, mostly outside the sweet spot, so Moisturiser for Oily Skin is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £158K/yr238K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 79 sellers
Flapen Score
Moisturiser for Oily Skin against its category
The dotted line is the Beauty average. Past it, Moisturiser for Oily Skin is stronger. Inside it, weaker.
Market
The Moisturiser for Oily Skin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moisturiser for Oily Skin 238K times last year and spent an estimated £158K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £158Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- cerave oil control moisturizing gel-cream29K searches a year
02 · Price
A sale here is worth £7.60.
Listings sell for £7.60 on average, from £1.99 to £12.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.60 that is £8K to £10K a year per listing.
- Average price
- £7.60under the $15 to $100 sweet spot
- Price range
- £1.99–£12.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Face. It carries 9,002 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Face
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,002per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Moisturiser for Oily Skin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 2y ago

Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago

La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago

Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 4,754
- Age
- 8y ago
Trending
estimated 90-day click momentum
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
- Price
- £12.43
- Rating
- 4.5/5
- Reviews
- 20,765
- Age
- 14y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago

CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 2y ago

Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 13,380
- Age
- 9y ago

MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 4y ago
Newest
by launch date
CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 2y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
- Price
- £9.50
- Rating
- 4.3/5
- Reviews
- 5,267
- Age
- 3y ago

Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)
- Price
- £7.81
- Rating
- 4.4/5
- Reviews
- 13,579
- Age
- 4y ago

MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 4y ago

Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 4,754
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
79
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- CeraVe55%
- Neutrogena19%
- La Roche-Posay9%
- BYOMA8%
- Minimalist6%
- Clean & Clear3%
- Open — no brand owns it (0%)
Demand
Moisturiser for Oily Skin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.4×
Search terms
Top Moisturiser for Oily Skin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerave oil control moisturizing gel-cream29K/yr
- oil free moisturiser29K/yr
- moisturiser for oily skin29K/yr
- oily skin moisturiser26K/yr
- water based moisturiser12K/yr
- oil control moisturiser17K/yr
- acne moisturiser15K/yr
- cerave oil control moisturising gel-cream5K/yr
- moisturiser for acne prone skin14K/yr
- oil free moisturiser face12K/yr
Reviews and returns
What reviews say buyers love and hate about Moisturiser for Oily Skin
We read the reviews and the return reasons for every product selling here.
“it give me an itchy skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moisturiser for Oily Skin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









