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Moisturiser for Oily Skin

Fail

Prices span $1.99–$12.43, mostly outside the sweet spot, so Moisturiser for Oily Skin is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£158K/yr238K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
87%top-5 click share · 6 brands · 79 sellers

Flapen Score

Moisturiser for Oily Skin against its category

The dotted line is the Beauty average. Past it, Moisturiser for Oily Skin is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moisturiser for Oily Skin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moisturiser for Oily Skin 238K times last year and spent an estimated £158K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
8.7%
Market size, estimated
£158Ka year
Peak month
September1.4× the quietest month
Top search term
cerave oil control moisturizing gel-cream29K searches a year

02 · Price

A sale here is worth £7.60.

Listings sell for £7.60 on average, from £1.99 to £12.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.60 that is £8K to £10K a year per listing.

Average price
£7.60under the $15 to $100 sweet spot
Price range
£1.99–£12.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Face. It carries 9,002 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Face
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,002per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Moisturiser for Oily Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

79

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Moisturiser for Oily Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Search terms

Top Moisturiser for Oily Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave oil control moisturizing gel-cream29K/yr
  • oil free moisturiser29K/yr
  • moisturiser for oily skin29K/yr
  • oily skin moisturiser26K/yr
  • water based moisturiser12K/yr
  • oil control moisturiser17K/yr
  • acne moisturiser15K/yr
  • cerave oil control moisturising gel-cream5K/yr
  • moisturiser for acne prone skin14K/yr
  • oil free moisturiser face12K/yr

Reviews and returns

What reviews say buyers love and hate about Moisturiser for Oily Skin

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.1%of orders come back
“it give me an itchy skin”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moisturiser for Oily Skin questions

Answered from the same tracked data.