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Moisturiser for Oily Skin

prices mostly outside the sweet spot ($1.99–$12.43) — Moisturiser for Oily Skin doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47

Market size 33Growth 14Conversion 82Competition 10Returns 99Price range 0Avg price 21Brand share 7Review moat 22Quality gap 45
This niche Category average · 2,481 niches

Is Moisturiser for Oily Skin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Moisturiser for Oily Skin is a £158K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep. Verdict: Skip it — 34/100.

Moisturiser for Oily Skin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 8.7% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr20K
Search volume / yr-21.3%238K
Conversion rate8.7%
Avg price£7.60

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 79
Top-5 product click share87%
Open market3%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews9,002

Top Moisturiser for Oily Skin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£47K£71K£95K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

79

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • CeraVe55%
  • Neutrogena19%
  • La Roche-Posay9%
  • BYOMA8%
  • Minimalist6%
  • Clean & Clear3%
  • Open — no brand owns it (0%)

Moisturiser for Oily Skin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR8.7%Products8Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews9,002Avg BSR#54
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Top Moisturiser for Oily Skin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cerave oil control moisturizing gel-cream29K/yr
  • oil free moisturiser29K/yr
  • moisturiser for oily skin29K/yr
  • oily skin moisturiser26K/yr
  • water based moisturiser12K/yr
  • oil control moisturiser17K/yr
  • acne moisturiser15K/yr
  • cerave oil control moisturising gel-cream5K/yr
  • moisturiser for acne prone skin14K/yr
  • oil free moisturiser face12K/yr

What reviews say buyers love and hate about Moisturiser for Oily Skin

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Moist/Dry25%

Good moisturiser

Quality-Overall10%

Good quality

Suitability Combination Skin9%

Good for sensitive skin

Value For Money6%

Good price

Suitability Dry Skin6%

The best for dry skin

What buyers complain about

51% of reviews
Allergies11%

it give me an itchy skin

Moist/Dry9%

not very hydrating

Oily/Greasy5%

makes my skin oily

Size-Overall5%

can't see it lasting long as the bottle is smaller than I expected

Suitability Oily Skin4%

This product doesn't provide any oil control on my skin

Moisturiser for Oily Skin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Suitability Combination Skin
12%
2Functionality-Overall
11%
3Product Condition
10%
4Value For Money
10%
5Oily/Greasy
9%

Common Moisturiser for Oily Skin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moisturiser for Oily Skin 34/100 on Amazon United Kingdom — Skip it. The niche generates £158K/yr across 8 tracked products. Search demand moved -21.3% over the last 90 days.
Search demand for Moisturiser for Oily Skin on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.4× the quietest.