moisturiser for oily skin
Skip itPrices mostly outside the sweet spot ($1.99–$12.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 238K searches
Review moat
Bad9,002.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.99–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, moisturiser for oily skin is a £158K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
moisturiser for oily skin market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £114K–£152K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
79
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- CeraVe55%
- Neutrogena19%
- La Roche-Posay9%
- BYOMA8%
- Minimalist6%
- Clean & Clear3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.4×
Top moisturiser for oily skin search terms
- cerave oil control moisturizing gel-cream29K/yr
- oil free moisturiser29K/yr
- moisturiser for oily skin29K/yr
- oily skin moisturiser26K/yr
- water based moisturiser12K/yr
- oil control moisturiser17K/yr
- acne moisturiser15K/yr
- cerave oil control moisturising gel-cream5K/yr
- moisturiser for acne prone skin14K/yr
- oil free moisturiser face12K/yr
Top moisturiser for oily skin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
CeraVe£9.664.5★1,415 rev
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
Neutrogena£6.394.5★13,380 rev
La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
La Roche-Posay£12.434.5★20,765 rev
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
BYOMA£9.504.3★5,267 rev
Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
Neutrogena£3.454.5★4,754 rev
Newest
by launch dateCeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
CeraVe£9.661,415 rev
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
BYOMA£9.505,267 rev
Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)
Minimalist£7.8113,579 rev
MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
CeraVe£9.609,667 rev
Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin
Neutrogena£3.454,754 rev
Trending
90-day click momentumLa Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml
La Roche-Posay£12.434.5★
BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan
BYOMA£9.504.3★
CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml
CeraVe£9.664.5★
Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin
Neutrogena£6.394.5★
MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.
CeraVe£9.604.6★
What buyers say about moisturiser for oily skin
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Good quality”
“Good for sensitive skin”
“Good price”
“The best for dry skin”
“Easily absorbed”
“my skin is so soft”
“Boon for oily skin”
“Lightweight and causes no clogs”
“glowing”
What buyers complain about
“it give me an itchy skin”
“not very hydrating”
“makes my skin oily”
“can't see it lasting long as the bottle is smaller than I expected”
“This product doesn't provide any oil control on my skin”
“Absolute scam for cost”
“No strong smell either”
“Made my acne breakout 100x WORSE”
“I don't really bother pampering my skin as I find moisturisers very uncomfortable”
“Product used”
Top return reasons
Common questions
- Is moisturiser for oily skin profitable to sell on Amazon United Kingdom?
- The niche generates £158K/yr across 8 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the moisturiser for oily skin niche?
- 6 brands and 79 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in moisturiser for oily skin?
- Top complaints mined from reviews: Allergies, Moist/Dry, Oily/Greasy. The return rate is 0.1%.
- When does demand for moisturiser for oily skin peak?
- Demand peaks in Sep; the busiest month runs 1.4× the quietest.
- What does it cost to enter the moisturiser for oily skin niche?
- Listings span £1.99–£12.43; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 9,002 reviews — the moat a new listing must climb.