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Mira Wig

Fail

Demand is soft, at -52.0% this quarter, so Mira Wig is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£49K/yr49K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
68%top-5 click share · 14 brands · 16 sellers

Flapen Score

Mira Wig against its category

The dotted line is the Beauty average. Past it, Mira Wig is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mira Wig market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mira Wig 49K times last year and spent an estimated £49K. The top 5 brands take 68% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
7.4%
Market size, estimated
£49Ka year
Top search term
mira wig26K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £8.14 to £20.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.53 that is £0 to £1K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£8.14–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #973 within Hair Extensions, Wigs & Accessories. It carries 64 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
36.2%
Average rank
#973in Hair Extensions, Wigs & Accessories
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
14

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Mira Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14

Sellers

16

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

25%

  • Brand 119%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Mira Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.1× · 9 of 12 months tracked

Search terms

Top Mira Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mira wig26K/yr
  • mira wig kpop demon hunters9K/yr
  • mira hair4K/yr
  • mira wig kids5K/yr
  • mira kpop demon hunters wig4K/yr

Reviews and returns

What reviews say buyers love and hate about Mira Wig

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Wig/Artificial Hair Quality”
17%of negative reviews mention “Thickness”
2.4%of orders come back
“Thin”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mira Wig questions

Answered from the same tracked data.