mira
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-58.4% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible43.7avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.60avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.39–£181.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 199K searches
Growth
Bad-58.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mira is a £76K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mira market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £226K–£283K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #679
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 95%
- Out of stock
- 22.0%
- Avg brand age
- 16 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
17
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
37%
- Cureluxe14%
- DEJIN13%
- Heyzeibo11%
- Mzzsveuy9%
- YLtremker8%
- EneriWell8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -58.4% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.5×
Top mira search terms
- mira92K/yr
- mira organics for neuropathy36K/yr
- mira cream for neuropathy10K/yr
- mira organics17K/yr
- mira cream11K/yr
- mira organics pain relief cream6K/yr
- mira pain relief & repair lotion3K/yr
- mira organics cream5K/yr
- mira nerve relief lotion3K/yr
- mira pain relief for neuropathy3K/yr
Top mira products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mira Pain Relief & Repair Lotion Mira Organics Pain Relief Cream with Arnica Montana Chamomile Helichrysum Oil Shea Butte Soothing Blend for Muscle and Joint Comfort Fast Absorbing Non-Greasy-3.5OZ
DEJIN£7.394.1★15 rev
Mira Pain Relief & Repair Lotion - Mira Organics for Neuropathy - Mira Organics Body Cream with Arnica Montana Chamomile Helichrysum Oil (1pcs)
Cureluxe£11.484.3★22 rev
Mira Pain Relief & Repair Lotion Mira Organics Pain Relief & Repair Lotion with Arnica Montana Chamomile Helichrysum Oil Shea Butte Plant-Based
Heyzeibo£12.043.2★87 rev
Mira Pain Relief & Repair Lotion Mira Organics Pain Relief Cream with Arnica Montana Chamomile Helichrysum Oil Soothing Blend Fast Absorbing Non-Greasy
Mzzsveuy£15.933.8★30 rev
YLtremker Pain Relief & Repair Lotion with Arnica Montana Pain Relief Cream for Muscle and Joint Comfort Fast Absorbing Non-Greasy Massage Lotion for Neuropathy Soothing Cream 3.5 OZ(99g)
YLtremker£9.673.9★14 rev
Newest
by launch dateMira Pain Relief & Repair Lotion Mira Organics Pain Relief Cream with Arnica Montana Chamomile Helichrysum Oil Shea Butte Soothing Blend for Muscle and Joint Comfort Fast Absorbing Non-Greasy-3.5OZ
DEJIN£7.3915 rev
YCQQPRO MiraOrganics Pain Relief & Repair Lotion MiraCream for Neuropathy Support Organics Pain Relief Cream for Numbness Tingling & Nerve Comfort Fast Absorbing Arnica Massage Rub
YCQQPRO£8.669 rev
Mira Pain Relief & Repair Lotion Mira Organics Pain Relief & Repair Lotion with Arnica Montana Chamomile Helichrysum Oil Soothes Muscles And Joints Fast Absorbing Non-Greasy120 ML/4.06 OZ
Natwo£14.297 rev
Organics Relief And Repair Lotion For Neuropathy With Magnesium And Arnica Natural Botanical Blend Fast Absorbing Non-Greasy
Zouwel£8.983 rev
2pcs Mira Pain Relief & Repair Lotion - Mira Organics for Neuropathy - Mira Organics Body Cream with Arnica Montana Chamomile Helichrysum Oil
Cureluxe£19.6322 rev
Trending
90-day click momentum2pcs Mira Pain Relief & Repair Lotion - Mira Organics for Neuropathy - Mira Organics Body Cream with Arnica Montana Chamomile Helichrysum Oil
Cureluxe£19.634.3★
Mira Pain Relief & Repair Lotion Mira Organics Pain Relief Cream with Arnica Montana Chamomile Helichrysum Oil Shea Butte Soothing Blend for Muscle and Joint Comfort Fast Absorbing Non-Greasy-3.5OZ
DEJIN£7.394.1★
Mira Pain Relief & Repair Lotion Mira Organics Pain Relief & Repair Lotion with Arnica Montana Chamomile Helichrysum Oil Soothes Muscles And Joints Fast Absorbing Non-Greasy120 ML/4.06 OZ
Natwo£14.293.2★
2Pcs Mira Pain Relief & Repair Lotion Mira Organics Pain Relief Cream Soothing Blend Mira Organics Cream with Chamomile Plant-Based Soothes Muscles And Joints for All Skin Types
Xchance£10.780.0★
YCQQPRO MiraOrganics Pain Relief & Repair Lotion MiraCream for Neuropathy Support Organics Pain Relief Cream for Numbness Tingling & Nerve Comfort Fast Absorbing Arnica Massage Rub
YCQQPRO£8.663.2★
What buyers say about mira
What buyers praise and complain about, mined from review topics.What buyers love
“This is a very good cream”
“Very good works well”
“I had seen Mira being advertised so gave it a go”
“It is light and sofy and I find it becomes absorbed into my skin quite quickly”
“Its easy to apply to the skin”
“is a good moisturiser”
“natural scent”
“Comfort first”
“Helping with dry skin”
“good money value”
What buyers complain about
“No effect”
“the cream is like water”
“Not what it proclaims to be”
“I didn't get the relief I hoped for”
“so drips everywhere”
“Rubbish, no improvement at all”
“Cheaper off the shelf moisturisers”
“Not the real mira different smell different cream does not work”
“do not ease my neuropathy pain at all so just shy of £35”
“Thinner”
Top return reasons
Common questions
- Is mira profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 20 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mira niche?
- 17 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in mira?
- Top complaints mined from reviews: Functionality-Overall, Dilute/Watery, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for mira peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the mira niche?
- Listings span £7.39–£181.14; the average listing price is £22.60 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.