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Mira

Maybe

The products selling today average only 3.7★. But demand is soft, at -58.4% this quarter, so Mira is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£76K/yr199K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
54%top-5 click share · 17 brands · 17 sellers

Flapen Score

Mira against its category

The dotted line is the Beauty average. Past it, Mira is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mira market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mira 199K times last year and spent an estimated £76K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
1.7%
Market size, estimated
£76Ka year
Peak month
January2.5× the quietest month
Top search term
mira92K searches a year

02 · Price

A sale here is worth £22.60.

Listings sell for £22.60 on average, from £7.39 to £181.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £22.60 that is £6K to £11K a year per listing.

Average price
£22.60inside the $15 to $100 sweet spot
Price range
£7.39–£181.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #679 within Body. It carries 44 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
22.0%
Average rank
#679in Body
Average rating
3.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
44per listing
Listings tracked
20

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Mira products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

17

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

37%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Mira search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Mira search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mira92K/yr
  • mira organics for neuropathy36K/yr
  • mira cream for neuropathy10K/yr
  • mira organics17K/yr
  • mira cream11K/yr
  • mira organics pain relief cream6K/yr
  • mira pain relief & repair lotion3K/yr
  • mira organics cream5K/yr
  • mira nerve relief lotion3K/yr
  • mira pain relief for neuropathy3K/yr

Reviews and returns

What reviews say buyers love and hate about Mira

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“No effect”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mira questions

Answered from the same tracked data.