mint shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.48avg listing price — sweet spot $15–$100
Price range
Good£3.42–£32.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,843.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 49K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mint shampoo is a £73K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mint shampoo market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- £72K–£87K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Redken75%
- OGX19%
- Mielle Organics3%
- Aveda3%
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — -0.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×
Top mint shampoo search terms
- redken amino mint shampoo15K/yr
- mint shampoo9K/yr
- redken mint shampoo5K/yr
- rosemary mint shampoo4K/yr
- redken scalp relief shampoo4K/yr
- rosemary and mint shampoo3K/yr
- peppermint shampoo4K/yr
- redken amino mint3K/yr
- redken mint3K/yr
Top mint shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken Amino Mint Scalp Relief Shampoo For Oily Scalps Purifying Cleanser Formulated With Amino Acids To Soothe The Scalp And Nourish Dry Lengths 300ml
Redken£14.444.4★2,740 rev
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.424.5★841 rev
Amino Mint Redken Oily Hair & Dry Ends Shampoo 1L
Redken£32.564.6★132 rev
REDKEN Dandruff Control Shampoo Lavender Oil Soothes Itchy & Flaky Skin Scalp Relief 250 ml
Redken£15.804.6★779 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★284 rev
Newest
by launch dateOGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.42841 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.60284 rev
Amino Mint Redken Oily Hair & Dry Ends Shampoo 1L
Redken£32.56132 rev
Redken Amino Mint Scalp Relief Shampoo For Oily Scalps Purifying Cleanser Formulated With Amino Acids To Soothe The Scalp And Nourish Dry Lengths 300ml
Redken£14.442,740 rev
REDKEN Dandruff Control Shampoo Lavender Oil Soothes Itchy & Flaky Skin Scalp Relief 250 ml
Redken£15.80779 rev
Trending
90-day click momentumOGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.424.5★
Aveda Rosemary Mint Purifying Shampoo | Clarifying Shampoo | Adds Shine | for Normal to Oily Hair Fine to Medium Hair Types | 97% Naturally Derived* 250ml
Aveda£14.064.5★
REDKEN Dandruff Control Shampoo Lavender Oil Soothes Itchy & Flaky Skin Scalp Relief 250 ml
Redken£15.804.6★
Amino Mint Redken Oily Hair & Dry Ends Shampoo 1L
Redken£32.564.6★
Redken Amino Mint Scalp Relief Shampoo For Oily Scalps Purifying Cleanser Formulated With Amino Acids To Soothe The Scalp And Nourish Dry Lengths 300ml
Redken£14.444.4★
What buyers say about mint shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Really cleans the hair”
“Excellent product”
“Good value for money”
“Cleans hair”
“Hair feels lovely”
“Good for greasy hair”
“really cleanses hair”
“does what it says”
“Really cleans the hair”
What buyers complain about
“Allergy warning”
“I struggle with Fine greasy hair”
“it doesn't smell very much”
“didn't make it dry either”
“Doesnt lather very well”
“Hair is flat”
“it just didn't feel clean”
“During washing it made my hair clog up”
“some will say its expensive”
“wouldnt say it leaves the hair feel in soft”
Common questions
- Is mint shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 6 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the mint shampoo niche?
- 4 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mint shampoo?
- Top complaints mined from reviews: Allergies, Oily/Greasy, Smell. The return rate is 0.0%.
- When does demand for mint shampoo peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the mint shampoo niche?
- Listings span £3.42–£32.56; the average listing price is £14.48 (sweet spot $15–$100). The average incumbent carries 1,843 reviews — the moat a new listing must climb.