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Mint Shampoo

Fail

The top 5 brands take 100% of clicks, so Mint Shampoo is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£73K/yr49K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 54 sellers

Flapen Score

Mint Shampoo against its category

The dotted line is the Beauty average. Past it, Mint Shampoo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Shampoo 49K times last year and spent an estimated £73K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
10.4%
Market size, estimated
£73Ka year
Peak month
April2.9× the quietest month
Top search term
redken amino mint shampoo15K searches a year

02 · Price

A sale here is worth £14.48.

Listings sell for £14.48 on average, from £3.42 to £32.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £14.48 that is £11K to £14K a year per listing.

Average price
£14.48under the $15 to $100 sweet spot
Price range
£3.42–£32.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #286 within Shampoos & Conditioners. It carries 1,843 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#286in Shampoos & Conditioners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,843per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mint Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 219%
  • Brand 33%
  • Brand 43%

Demand

Mint Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Mint Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken amino mint shampoo15K/yr
  • mint shampoo9K/yr
  • redken mint shampoo5K/yr
  • rosemary mint shampoo4K/yr
  • redken scalp relief shampoo4K/yr
  • rosemary and mint shampoo3K/yr
  • peppermint shampoo4K/yr
  • redken amino mint3K/yr
  • redken mint3K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Shampoo

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
15%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Allergy warning”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mint Shampoo questions

Answered from the same tracked data.