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Mint Shampoo

brand-locked demand (top 5 brands take 100% of clicks) — Mint Shampoo doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

Market size 18Growth 25Conversion 89Competition 3Returns 100Price range 60Avg price 71Brand share 0Review moat 47Quality gap 45
This niche Category average · 2,481 niches

Is Mint Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mint Shampoo is a £73K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 39/100.

Mint Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 10.4% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr6K
Search volume / yr-0.1%49K
Conversion rate10.4%
Avg price£14.48

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 54
Top-5 product click share97%
Open market0%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,843

Top Mint Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Redken75%
  • OGX19%
  • Mielle Organics3%
  • Aveda3%

Mint Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR10.4%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,843Avg BSR#286
5K3KPrime Day '25Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Top Mint Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • redken amino mint shampoo15K/yr
  • mint shampoo9K/yr
  • redken mint shampoo5K/yr
  • rosemary mint shampoo4K/yr
  • redken scalp relief shampoo4K/yr
  • rosemary and mint shampoo3K/yr
  • peppermint shampoo4K/yr
  • redken amino mint3K/yr
  • redken mint3K/yr

What reviews say buyers love and hate about Mint Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Smell27%

Great smell

Cleansing18%

Really cleans the hair

Quality-Overall11%

Excellent product

Value For Money6%

Good value for money

Suitability Straight Hair4%

Cleans hair

What buyers complain about

61% of reviews
Allergies15%

Allergy warning

Oily/Greasy14%

I struggle with Fine greasy hair

Smell9%

it doesn't smell very much

Moist/Dry6%

didn't make it dry either

Lather4%

Doesnt lather very well

Common Mint Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mint Shampoo 39/100 on Amazon United Kingdom — Skip it. The niche generates £73K/yr across 6 tracked products. Search demand moved -0.1% over the last 90 days.
Search demand for Mint Shampoo on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 2.9× the quietest.