Mini Vaseline

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

18.6%

Market size, estimated

£1.4Ma year

Top search term

vaseline1.2M searches a year

Listings sell for £5.04 on average, from £0.87 to £9.09. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 25,000 to 30,000 of them. At £5.04 that is £126K to £151K a year per listing.

Average price

£5.04under the $15 to $100 sweet spot

Price range

£0.87–£9.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

25,000–30,000

Revenue per listing a year

£126K–£151K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Body. It carries 13,857 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#98in Body

Average rating

4.70 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,857per listing

Listings tracked

5

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months