Mini Toiletries

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+28.5%

Conversion, latest week

1.8%

Market size, estimated

£259Ka year

Peak month

May1.5× the quietest month

Top search term

travel toiletries382K searches a year

Listings sell for £11.21 on average, from £0.93 to £25.47. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £11.21 that is £3K to £6K a year per listing.

Average price

£11.21under the $15 to $100 sweet spot

Price range

£0.93–£25.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #174 within Bath & Body. It carries 1,968 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#174in Bath & Body

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,968per listing

Listings tracked

47

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

37 months