Mini Perfumes for Women

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months

704K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

1.4%

Market size, estimated

£178Ka year

Peak month

December7.6× the quietest month

Top search term

mini perfume119K searches a year

Listings sell for £17.79 on average, from £4.09 to £71.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £17.79 that is £2K to £4K a year per listing.

Average price

£17.79inside the $15 to $100 sweet spot

Price range

£4.09–£71.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #218 within Fragrances. It carries 1,130 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

93%

Out of stock, average day

12.5%

Average rank

#218in Fragrances

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,130per listing

Listings tracked

57

24 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months