Mini Micellar Water

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

10.6%

Market size, estimated

£38Ka year

Peak month

August1.4× the quietest month

Top search term

micellar water travel size22K searches a year

Listings sell for £4.27 on average, from £1.59 to £9.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £4.27 that is £2K to £3K a year per listing.

Average price

£4.27under the $15 to $100 sweet spot

Price range

£1.59–£9.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Make-up Removers. It carries 7,220 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#54in Make-up Removers

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,220per listing

Listings tracked

12

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months