Mini Mascara

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

10.9%

Market size, estimated

£74Ka year

Peak month

December4.6× the quietest month

Top search term

mini mascara18K searches a year

Listings sell for £8.06 on average, from £1.88 to £27.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.06 that is £2K to £4K a year per listing.

Average price

£8.06under the $15 to $100 sweet spot

Price range

£1.88–£27.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #209 within Make-up. It carries 8,417 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

86%

Out of stock, average day

4.3%

Average rank

#209in Make-up

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,417per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months