Mini Hair Straightener

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months

592K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

4.2%

Market size, estimated

£370Ka year

Peak month

March1.2× the quietest month

Top search term

mini hair straightener124K searches a year

Listings sell for £14.97 on average, from £6.45 to £37.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £14.97 that is £22K to £30K a year per listing.

Average price

£14.97under the $15 to $100 sweet spot

Price range

£6.45–£37.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£22K–£30K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Styling Tools. It carries 3,266 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#63in Styling Tools

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,266per listing

Listings tracked

20

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

23 months