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Mini Deodorant Travel Size

prices mostly outside the sweet spot ($1.23–$15.67) — Mini Deodorant Travel Size doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 17Growth 58Conversion 64Competition 54Returns 100Price range 5Avg price 12Brand share 28Review moat 54Quality gap 47
This niche Category average · 2,481 niches

Is Mini Deodorant Travel Size profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mini Deodorant Travel Size is a £67K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.

Mini Deodorant Travel Size: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +33.2% over the last 90 days and 5.6% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr20K
Search volume / yr+33.2%275K
Conversion rate5.6%
Avg price£4.30

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 117
Top-5 product click share53%
Open market12%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews1,346

Top Mini Deodorant Travel Size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

8%

  • NIVEA36%
  • Dove25%
  • Mitchum13%
  • NIVEA MEN8%
  • Wild7%
  • the natural DEODORANT co3%
  • Open — no brand owns it (5 brands, 8%)

Mini Deodorant Travel Size demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume275KCVR5.6%Products27Brands11Top 5 Brands88%OOS Rate0.7%Rating4.5★Reviews1,346Avg BSR#94
35K25KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.4×

Top Mini Deodorant Travel Size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mini deodorant67K/yr
  • travel deodorant for women41K/yr
  • travel size deodorant31K/yr
  • mini deodorant travel size29K/yr
  • travel deodorant30K/yr
  • travel size deodorant for women11K/yr
  • mini deodorant spray9K/yr
  • 100ml deodorant spray women8K/yr
  • small deodorant travel size7K/yr
  • travel deodorant spray8K/yr

What reviews say buyers love and hate about Mini Deodorant Travel Size

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Smell41%

fresh scent

Quality-Overall12%

Excellent product

Value For Money10%

Excellent Value

Advertised Vs Actual Product5%

True to picture

Moist/Dry4%

dries quickly

What buyers complain about

64% of reviews
Smell16%

No smell

Allergies9%

Severe irritation

Moist/Dry7%

arrived really dry

Functionality-Overall7%

there's not as effective as it used to be

Quality-Overall6%

not the best product

Mini Deodorant Travel Size return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
44%
2Functionality-Overall
11%
3Durability
8%
4Defective Material/Parts
8%
5Product Condition
8%

Common Mini Deodorant Travel Size questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mini Deodorant Travel Size 47/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +33.2% over the last 90 days.
Search demand for Mini Deodorant Travel Size on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.4× the quietest.