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Mini Deodorant Travel Size

Fail

Prices span $1.23–$15.67, mostly outside the sweet spot, so Mini Deodorant Travel Size is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£67K/yr275K searches / yr
90-day growth
+33.2%search demand this quarter
Competition
53%top-5 click share · 11 brands · 117 sellers

Flapen Score

Mini Deodorant Travel Size against its category

The dotted line is the Beauty average. Past it, Mini Deodorant Travel Size is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Deodorant Travel Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Deodorant Travel Size 275K times last year and spent an estimated £67K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
5.6%
Market size, estimated
£67Ka year
Peak month
August2.4× the quietest month
Top search term
mini deodorant67K searches a year

02 · Price

A sale here is worth £4.30.

Listings sell for £4.30 on average, from £1.23 to £15.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.30 that is £1K to £2K a year per listing.

Average price
£4.30under the $15 to $100 sweet spot
Price range
£1.23–£15.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #94 within Bath & Body. It carries 1,346 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#94in Bath & Body
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,346per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mini Deodorant Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

8%

  • Brand 136%
  • Brand 225%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Mini Deodorant Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.4×

Search terms

Top Mini Deodorant Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini deodorant67K/yr
  • travel deodorant for women41K/yr
  • travel size deodorant31K/yr
  • mini deodorant travel size29K/yr
  • travel deodorant30K/yr
  • travel size deodorant for women11K/yr
  • mini deodorant spray9K/yr
  • 100ml deodorant spray women8K/yr
  • small deodorant travel size7K/yr
  • travel deodorant spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Deodorant Travel Size

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“No smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mini Deodorant Travel Size questions

Answered from the same tracked data.