Is mini deodorant travel size profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Skip it (47/100).

How competitive is the mini deodorant travel size niche?

11 brands and 117 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in mini deodorant travel size?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.0%.

When does demand for mini deodorant travel size peak?

Demand peaks in Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the mini deodorant travel size niche?

Listings span £1.23–£15.67; the average listing price is £4.30 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.

mini deodorant travel size

Skip it

Prices mostly outside the sweet spot ($1.23–$15.67) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+33.2%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,345.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£67K

£67K/yr · 275K searches

Avg price

Bad£4.30

avg listing price — sweet spot $15–$100

Price range

Bad£1.23–£15.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mini deodorant travel size is a £67K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

mini deodorant travel size market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £65K–£86K; units × avg price
Conversion rate: 5.6%
Avg BSR: #94
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.7%
Avg brand age: 54 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

NIVEA36%
Dove25%
Mitchum13%
NIVEA MEN8%
Wild7%
the natural DEODORANT co3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.2% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.4×

Open Trend

Top mini deodorant travel size search terms

mini deodorant67K/yr +37.6%4.1% conv.
travel deodorant for women41K/yr +29.6%7.6% conv.
travel size deodorant31K/yr +20.0%5.0% conv.
mini deodorant travel size29K/yr +56.9%4.8% conv.
travel deodorant30K/yr +18.5%4.5% conv.
travel size deodorant for women11K/yr +42.7%6.6% conv.
mini deodorant spray9K/yr +45.7%3.1% conv.
100ml deodorant spray women8K/yr +32.2%3.0% conv.
small deodorant travel size7K/yr +36.9%6.6% conv.
travel deodorant spray8K/yr +10.8%3.3% conv.

All search terms

Top mini deodorant travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml

Dove£1.814.7★1,062 rev

Nivea Womens Black & White Original Deodorant/Anti-Perspirant Atomiser 35 ml

NIVEA£4.624.6★166 rev

NIVEA Black & White Invisible Anti-Perspirant Spray (150ml) 72hr Anti-Sweat Womens Deodorant Spray No Stains on Black and White Clothes

NIVEA£1.524.8★395 rev

Revlon Mitchum Women Triple Odor Defense 48HR Protection Deodorant Stick and Antiperspirant Pure Fresh Dermatologist Tested 41 g (Pack of 1)

Mitchum£2.614.6★7,458 rev

NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes

NIVEA MEN£1.234.5★3,466 rev

Newest

by launch date

Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)

Beiersdorf£5.294 rev

8mo ago

Wild Pack of 3 Mini Deodorants in Fresh Cotton & Sea Salt Coconut & Vanilla and Cherry Blossom - Trial Size Great for Holiday & Travel - Aluminium & Plastic Free - Long Lasting Protection

Wild£11.981,665 rev

10mo ago

NIVEA Derma Control Restore Roll On (50ml) 72H Anti-Perspirant Protection with Hyaluronic Acid and Vitamin E Hypoallergenic Deodorant for Sensitive Skin

NIVEA£1.79120 rev

10mo ago

INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered

INEOS Hygienics£1.4562 rev

1y ago

Travel Size Deodorant for Women Bundle Bag of 5 x Pearl&Beauty

HUBSIDIA£15.007 rev

1y ago

What buyers say about mini deodorant travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“fresh scent”

Quality-Overall12%

“Excellent product”

Value For Money10%

“Excellent Value”

Advertised Vs Actual Product5%

“True to picture”

Moist/Dry4%

“dries quickly”

Size-Overall4%

“Perfect size for hand luggage on a flight”

Efficiency2%

“It works very well”

Allergies2%

“No irritation”

Ease Of Use2%

“Easy to use”

Durability2%

“And is durable”

What buyers complain about

Smell16%

“No smell”

Allergies9%

“Severe irritation”

Moist/Dry7%

“arrived really dry”

Functionality-Overall7%

“there's not as effective as it used to be”

Quality-Overall6%

“not the best product”

Ease Of Use5%

“Could not be used”

Value For Money5%

“Waste of money”

Durability4%

“Broke after a few uses”

Stain Resistance4%

“It does stain”

Advertised Vs Actual Product3%

“Doesn't do what it says on the tin”

Top return reasons

Smell44%

Functionality-Overall11%

Durability8%

Defective Material/Parts8%

Product Condition8%

Size-Overall8%

Value For Money8%

Water Resistance3%

Common questions

Is mini deodorant travel size profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Skip it (47/100).
How competitive is the mini deodorant travel size niche?: 11 brands and 117 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in mini deodorant travel size?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.0%.
When does demand for mini deodorant travel size peak?: Demand peaks in Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the mini deodorant travel size niche?: Listings span £1.23–£15.67; the average listing price is £4.30 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.