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Mini Curling Iron

Maybe

The products selling today average only 3.9★. But demand is soft, at -45.5% this quarter, so Mini Curling Iron is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£52K/yr115K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
38%top-5 click share · 31 brands · 86 sellers

Flapen Score

Mini Curling Iron against its category

The dotted line is the Beauty average. Past it, Mini Curling Iron is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Curling Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Curling Iron 115K times last year and spent an estimated £52K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
3.2%
Market size, estimated
£52Ka year
Peak month
January2.5× the quietest month
Top search term
small curling tongs for short hair12K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £5.15 to £25.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.01 that is £0 to £1K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£5.15–£25.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #91 within Styling Tools. It carries 747 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
23.2%
Average rank
#91in Styling Tools
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
43

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Mini Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

86

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

38%

Top 20: 79%

Open market

42%

  • Brand 115%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Mini Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Mini Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small curling tongs for short hair12K/yr
  • travel curling tongs12K/yr
  • mini curling iron18K/yr
  • mini curling tongs for short hair12K/yr
  • mini hair curler11K/yr
  • travel hair curler7K/yr
  • mini hair curlers for short hair5K/yr
  • small curling iron6K/yr
  • small curling tongs6K/yr
  • mini curling tongs7K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Curling Iron

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Heating”
3.0%of orders come back
“Dont get hot enough”
A buyer, on “Heating”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Curling Iron questions

Answered from the same tracked data.