mini aftershave set for men
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£30.33avg listing price — sweet spot $15–$100
Price range
Great£7.37–£72.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£361K£361K/yr · 488K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,054.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mini aftershave set for men is a £361K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mini aftershave set for men market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £379K–£455K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 58%
- Out of stock
- 5.9%
- Avg brand age
- 55 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
166
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
6%
- Versace81%
- DKNY5%
- Ted Baker3%
- paco rabanne3%
- KIYTARBOO1%
- ZKONLY1%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 10.9×
Top mini aftershave set for men search terms
- versace perfume men208K/yr
- versace62K/yr
- mini aftershave set for men37K/yr
- mens mini fragrance gift sets33K/yr
- aftershave miniatures for men24K/yr
- mini aftershave17K/yr
- perfume set for men12K/yr
- mens fragrance sets13K/yr
- versace men7K/yr
- versace aftershave8K/yr
Top mini aftershave set for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Versace Mens Miniature Collection Set 4 x 5ml
Versace£24.174.7★208 rev
Versace Eros Eau de Parfum Spray 100ml
Versace£58.024.4★2,346 rev
Versace Eros Eau de Toilette 100ml
Versace£47.864.7★24,484 rev
Versace 100 ml (Pack of 1) Eros Flame Edp Vapo 100ml
Versace£52.324.7★12,074 rev
Versace Blue Jeans Eau De Toilette for Men 75 ml (Pack of 1)
Versace£13.704.6★19,023 rev
Newest
by launch date
Luxury Fragrance Gift Set for Men 6 x 35ml Premium Eau de Parfum Collection Gift for Him Mens Long Lasting Perfume Aftershave Gift Set for Daily & Special Occasions
Trulloyoo£8.3933 rev
Ted Baker Tonics Collection for Men 3-Piece Eau de Toilette Gift Set Ag Silver Ag Gold Cu Copper Woody Fresh & Masculine Cologne Fragrance Trio for Day & Night Wear 3 x 100ml
Ted Baker£18.56222 rev
Luxury Mens Aftershave & Cologne Gift Set - Premium 4x35ml Eau de Parfum Collection for Men Long-Lasting Mens Perfume Set Perfect Birthday & Valentines Day Gifts for Him
ZKONLY£12.10148 rev
Versace Mens Miniature Collection Set 4 x 5ml
Versace£24.17208 rev
Versace Eros Najim Parfum 100ml
Versace£72.98260 rev
Trending
90-day click momentum
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£15.954.3★
Luxury Fragrance Gift Set for Men 6 x 35ml Premium Eau de Parfum Collection Gift for Him Mens Long Lasting Perfume Aftershave Gift Set for Daily & Special Occasions
Trulloyoo£8.394.1★
Versace Eros Najim Parfum 100ml
Versace£72.984.6★
Versace Dreamer For Men 1.7 oz EDT Spray
Versace£20.164.3★
Versace Pour Homme Dylan Blue Shower Gel
Versace£23.944.2★
What buyers say about mini aftershave set for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“Best gift”
“Good Value”
“Good quality arrived ontime will Buy again”
“Decent slim fit”
“Longevity is decent for the price”
“Does the product work as advertised/expected: Yes”
“Extremely comfortable”
“Nicest after shave I've had”
“Soft comfy fabric”
What buyers complain about
“it's very weak scents”
“Low quality”
“TO SHORT”
“Its a little pricey”
“Not what it's cracked up to be I'm afraid”
“Not as described”
“Products failed its standard”
“not very strong”
“They shrink, don't buy”
“rather thin and better getting larger size than required”
Top return reasons
Common questions
- Is mini aftershave set for men profitable to sell on Amazon United Kingdom?
- The niche generates £361K/yr across 33 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mini aftershave set for men niche?
- 12 brands and 166 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mini aftershave set for men?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for mini aftershave set for men peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 10.9× the quietest.
- What does it cost to enter the mini aftershave set for men niche?
- Listings span £7.37–£72.98; the average listing price is £30.33 (sweet spot $15–$100). The average incumbent carries 5,054 reviews — the moat a new listing must climb.