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Mineral Sunscreen

Pass

Mineral Sunscreen scores 66 out of 100, a Pass. Shoppers spend an estimated $196K a year here, search demand grew +192.4% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 2,481 Beauty niches · +19 vs the category median of 47
Market size
£196K/yr426K searches / yr
90-day growth
+192.4%search demand this quarter
Competition
50%top-5 click share · 24 brands · 353 sellers

Flapen Score

Mineral Sunscreen against its category

The dotted line is the Beauty average. Past it, Mineral Sunscreen is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mineral Sunscreen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mineral Sunscreen 426K times last year and spent an estimated £196K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +192.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+192.4%
Conversion, latest week
3.6%
Market size, estimated
£196Ka year
Peak month
May8.8× the quietest month
Top search term
mineral sunscreen191K searches a year

02 · Price

A sale here is worth £12.85.

Listings sell for £12.85 on average, from £7.01 to £28.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.85 that is £3K to £6K a year per listing.

Average price
£12.85under the $15 to $100 sweet spot
Price range
£7.01–£28.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #97 within Sun Care & Tanning. It carries 3,132 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#97in Sun Care & Tanning
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,132per listing
Listings tracked
32

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mineral Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

353

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

50%

Top 20: 86%

Open market

35%

  • Brand 118%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Mineral Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.8×

Search terms

Top Mineral Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mineral sunscreen191K/yr
  • zinc sunscreen42K/yr
  • mineral sunscreen spf 5039K/yr
  • zinc oxide sunscreen29K/yr
  • zinc stick17K/yr
  • cetaphil sunscreen spf 50 face17K/yr
  • mineral spf12K/yr
  • sun zapper zinc stick8K/yr
  • zinc sunscreen stick7K/yr
  • mineral sunscreen spf 307K/yr

Reviews and returns

What reviews say buyers love and hate about Mineral Sunscreen

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Suitability Combination Skin”
9%of negative reviews mention “Allergies”
0.2%of orders come back
“Skin reaction”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mineral Sunscreen questions

Answered from the same tracked data.