Is mineral sunscreen profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +192.4%. Flapen's verdict: Worth a look (66/100).

How competitive is the mineral sunscreen niche?

24 brands and 353 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in mineral sunscreen?

Top complaints mined from reviews: Allergies, Value For Money, Color. The return rate is 0.2%.

When does demand for mineral sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.8× the quietest.

What does it cost to enter the mineral sunscreen niche?

Listings span £7.01–£28.39; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 3,132 reviews — the moat a new listing must climb.

mineral sunscreen

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+192.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good£7.01–£28.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.85

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£196K

£196K/yr · 426K searches

Review moat

Okay3,132.41

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mineral sunscreen is a £196K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 66/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mineral sunscreen market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £193K–£257K; units × avg price
Conversion rate: 3.6%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.6%
Avg brand age: 45 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

353

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

50%

Top 20: 86%

Open market

35%

BLUE LIZARD18%
Sun Zapper14%
COSRX11%
Cetaphil10%
SUN BUM7%
Heliocare4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +192.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.8×

Open Trend

Top mineral sunscreen search terms

mineral sunscreen191K/yr +190.6%2.2% conv.
zinc sunscreen42K/yr +308.3%2.8% conv.
mineral sunscreen spf 5039K/yr +209.2%2.3% conv.
zinc oxide sunscreen29K/yr +342.4%2.1% conv.
zinc stick17K/yr +354.3%4.7% conv.
cetaphil sunscreen spf 50 face17K/yr +28.1%5.5% conv.
mineral spf12K/yr +45.2%1.6% conv.
sun zapper zinc stick8K/yr +311.6%6.0% conv.
zinc sunscreen stick7K/yr +264.8%4.6% conv.
mineral sunscreen spf 307K/yr +402.6%1.6% conv.

All search terms

Top mineral sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube

BLUE LIZARD£14.414.1★8,626 rev

COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml

COSRX£9.554.5★1,995 rev

Cetaphil Daily Defence SPF for Sensitive Skin SPF 30 Moisturiser/SPF 50 Mineral Sunscreen Packaging May Vary

Cetaphil£9.403.9★548 rev

Baby Bum SPF 50 Mineral Sunscreen Lotion Fragrance Free 3 oz

SUN BUM£16.524.7★7,119 rev

Sun Zapper Light Skin Tone Original Zinc Stick SPF 50 + Zinc Oxide Mineral Sunblock Stick for Face

Sun Zapper£8.304.4★192 rev

Newest

by launch date

Natural Mineral Sunscreen Lotion SPF 50-150ml - Broad-Spectrum Zinc-Oxide Face & Body Lotion with Aloe Vera Cacao Butter & Panthenol - 100% Naturally-Derived

dussl£28.3933 rev

8mo ago

Broad Spectrum Mineral Sunscreen SPF 25 With Natural and Organic Ingredients Water Resistant Sunblock Lotion for Travel Sport or Baby 118ml 4 once

Generic£12.0343 rev

9mo ago

ROUND LAB Birch Juice Mild-up Sunscreen SPF 50 Mineral Zinc Oxide for Sensitive Skin Control Oil and Sebum Korean Sunscreen 50ml

ROUND LAB£10.9975 rev

11mo ago

Cetaphil Daily Defence SPF for Sensitive Skin SPF 30 Moisturiser/SPF 50 Mineral Sunscreen Packaging May Vary

Cetaphil£9.8860 rev

1y ago

Safe Sea Zinc Oxide Sunscreen SPF30 | Clear Mineral Face And Body Sunscreen Without White Cast | Anti-Jellyfish Sting Protective Lotion | Travel Size - 100ml

SAFE SEA£15.14301 rev

1y ago

What buyers say about mineral sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin11%

“Good for the skin”

Quality-Overall10%

“Excellent product”

Weight Light8%

“Its lightweight on the skin”

Moist/Dry6%

“Hydrates the skin”

Smell4%

“Fragrance Free”

Absorbency4%

“Easily absorbed”

Protection4%

“Good Protection”

Value For Money4%

“Good price”

Soft Feel4%

“Very smooth”

Ease Of Application3%

“It was fine when I first applied it”

What buyers complain about

Allergies9%

“Skin reaction”

Value For Money8%

“But expensive”

Color5%

“Not blue”

Size-Overall5%

“the size is kinda disappointing for that much”

Oily/Greasy4%

“A little bit oily”

Thickness3%

“is thick as tar to put on”

Suitability Dry Skin3%

“it doesnt really dry on my skin”

Moist/Dry3%

“Drying”

Skin Health3%

“my skin reacts badly to this”

Smell3%

“Disgusting smell”

Top return reasons

Size-Overall35%

Value For Money8%

Smell7%

Advertised Vs Actual Product6%

Functionality-Overall5%

Suitability Combination Skin4%

Ingredients-Overall3%

Oily/Greasy2%

Color2%

Texture/Consistency-Overall2%

Common questions

Is mineral sunscreen profitable to sell on Amazon United Kingdom?: The niche generates £196K/yr across 32 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +192.4%. Flapen's verdict: Worth a look (66/100).
How competitive is the mineral sunscreen niche?: 24 brands and 353 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in mineral sunscreen?: Top complaints mined from reviews: Allergies, Value For Money, Color. The return rate is 0.2%.
When does demand for mineral sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.8× the quietest.
What does it cost to enter the mineral sunscreen niche?: Listings span £7.01–£28.39; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 3,132 reviews — the moat a new listing must climb.