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Mineral Powder Foundation

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 98% of clicks, so Mineral Powder Foundation is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£419K/yr523K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
61%top-5 click share · 7 brands · 44 sellers

Flapen Score

Mineral Powder Foundation against its category

The dotted line is the Beauty average. Past it, Mineral Powder Foundation is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mineral Powder Foundation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mineral Powder Foundation 523K times last year and spent an estimated £419K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months
523K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.8%
Market size, estimated
£419Ka year
Peak month
December2.7× the quietest month
Top search term
jml products129K searches a year

02 · Price

A sale here is worth £21.35.

Listings sell for £21.35 on average, from £7.89 to £47.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £21.35 that is £11K to £16K a year per listing.

Average price
£21.35inside the $15 to $100 sweet spot
Price range
£7.89–£47.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #177 within Make-up. It carries 5,670 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
52%
Out of stock, average day
11.9%
Average rank
#177in Make-up
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,670per listing
Listings tracked
29

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mineral Powder Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

44

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 90%

Open market

1%

  • Brand 164%
  • Brand 216%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mineral Powder Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mineral Powder Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jml products129K/yr
  • jml125K/yr
  • bare minerals powder foundation54K/yr
  • jml direct uk25K/yr
  • mineral magic powder35K/yr
  • magic minerals face powder24K/yr
  • jml products seen on tv21K/yr
  • jml mineral magic powder20K/yr
  • mineral powder foundation21K/yr
  • mineral foundation10K/yr

Reviews and returns

What reviews say buyers love and hate about Mineral Powder Foundation

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Value For Money”
0.5%of orders come back
“Waste of Money”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mineral Powder Foundation questions

Answered from the same tracked data.