Mineral Powder Foundation
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 98% of clicks, so Mineral Powder Foundation is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £419K/yr523K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 44 sellers
Flapen Score
Mineral Powder Foundation against its category
The dotted line is the Beauty average. Past it, Mineral Powder Foundation is stronger. Inside it, weaker.
Market
The Mineral Powder Foundation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mineral Powder Foundation 523K times last year and spent an estimated £419K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.
- Searches, last 12 months
- 523K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £419Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- jml products129K searches a year
02 · Price
A sale here is worth £21.35.
Listings sell for £21.35 on average, from £7.89 to £47.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £21.35 that is £11K to £16K a year per listing.
- Average price
- £21.35inside the $15 to $100 sweet spot
- Price range
- £7.89–£47.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£16K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #177 within Make-up. It carries 5,670 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 52%
- Out of stock, average day
- 11.9%
- Average rank
- #177in Make-up
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,670per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mineral Powder Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JML Mineral Magic Powder Makeup 3in1 - Pressed Face Powder Foundation that Covers Conceals Full Coverage Make Up Cover Fine Lines Corrects and Matches Skin Tone Blemishes Dark Circles Original
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 9mo ago

JML PolaOptics Polarised Sunglasses - Advanced Glare-Reducing HD Lens Technology with UVA/UVB Protection Scratch-Resistant - Perfect for Outdoor Activities Sunglasses Mens and Womens Black
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 3,149
- Age
- 4y ago

Magic Minerals Original 12 g (Pack of 1)
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 6,823
- Age
- 9y ago

JML Mineral Magic Makeup Perfection Powder - Long Lasting Pressed Face Powder Foundation Covers Conceals Corrects and Q10 Hydrates - Make Up to Cover Fine Lines Blemishes and Dark Circles - Mocha
- Price
- £12.30
- Rating
- 4.5/5
- Reviews
- 965
- Age
- 3y ago

JML VivaLife / Gopher Pro - Easy Grabber Stick & Reacher - Lightweight Foldable with Suction Cup Grip-Lock 1m Litter Picker for Hard-to-Reach Items Designed for Elderly and Disabled | 2pk
- Price
- £33.23
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 5mo ago
Trending
estimated 90-day click momentum
JML Pest Reject Racket - Electric Fly Swatter Racket with Instant Zap Technology Portable Fly Zapper for Indoor & Outdoor Use - Chemical-Free for Home Garden & Camping - Safe Mesh Design
- Price
- £8.30
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 1y ago

bareMinerals BAREPRO 24HR Skin-Perfecting Powder Foundation - Matte Pressed Powder Foundation Full Coverage with Plant-Based Squalene Talc-Fee Pressed Powder Compact Oil Control Vegan
- Price
- £25.45
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago

JML PolaOptics Polarised Sunglasses - Advanced Glare-Reducing HD Lens Technology with UVA/UVB Protection Scratch-Resistant - Perfect for Outdoor Activities Sunglasses Mens and Womens Black
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 3,149
- Age
- 4y ago

BAREMINERALS Original Mineral Loose Foundation SPF 15 No. 6 Neutral Ivory 8 g
- Price
- £25.40
- Rating
- 4.5/5
- Reviews
- 3,856
- Age
- 9y ago

JML Air Cooler Portable Fan and Humidifier - Chillmax Air Pure Chill 2.0 4-Speed Settings with Dual Mist Spray Jets Evaporative Hydro-Chill Filter Easy Clean Alternative Air Conditioning Unit
- Price
- £31.26
- Rating
- 3.3/5
- Reviews
- 254
- Age
- 1y ago
Newest
by launch date
JML VivaLife / Gopher Pro - Easy Grabber Stick & Reacher - Lightweight Foldable with Suction Cup Grip-Lock 1m Litter Picker for Hard-to-Reach Items Designed for Elderly and Disabled | 2pk
- Price
- £33.23
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 5mo ago

JML Mineral Magic Powder Makeup 3in1 - Pressed Face Powder Foundation that Covers Conceals Full Coverage Make Up Cover Fine Lines Corrects and Matches Skin Tone Blemishes Dark Circles Original
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 9mo ago

BAREMINERALS Original Mineral Loose Foundation SPF 15 Fairly Medium 8 g
- Price
- £29.31
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 9mo ago

JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Black XL
- Price
- £15.95
- Rating
- 2.9/5
- Reviews
- 251
- Age
- 10mo ago

JML Air Cooler Portable Fan and Humidifier - Chillmax Air Pure Chill 2.0 4-Speed Settings with Dual Mist Spray Jets Evaporative Hydro-Chill Filter Easy Clean Alternative Air Conditioning Unit
- Price
- £31.26
- Rating
- 3.3/5
- Reviews
- 254
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
44
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 90%
Open market
1%
- JML64%
- bareMinerals16%
- High Street TV11%
- W74%
- Laura Geller Beauty3%
- KYDA1%
- Open — no brand owns it (1 brand, 1%)
Demand
Mineral Powder Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Mineral Powder Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jml products129K/yr
- jml125K/yr
- bare minerals powder foundation54K/yr
- jml direct uk25K/yr
- mineral magic powder35K/yr
- magic minerals face powder24K/yr
- jml products seen on tv21K/yr
- jml mineral magic powder20K/yr
- mineral powder foundation21K/yr
- mineral foundation10K/yr
Reviews and returns
What reviews say buyers love and hate about Mineral Powder Foundation
We read the reviews and the return reasons for every product selling here.
“Waste of Money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mineral Powder Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









