Mineral Powder Foundation
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 98% of clicks, so Mineral Powder Foundation is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £419K/yr523K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 44 sellers
Flapen Score
Mineral Powder Foundation against its category
The dotted line is the Beauty average. Past it, Mineral Powder Foundation is stronger. Inside it, weaker.
Market
The Mineral Powder Foundation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mineral Powder Foundation 523K times last year and spent an estimated £419K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.
- Searches, last 12 months
- 523K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £419Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- jml products129K searches a year
02 · Price
A sale here is worth £21.35.
Listings sell for £21.35 on average, from £7.89 to £47.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £21.35 that is £11K to £16K a year per listing.
- Average price
- £21.35inside the $15 to $100 sweet spot
- Price range
- £7.89–£47.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£16K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #177 within Make-up. It carries 5,670 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 52%
- Out of stock, average day
- 11.9%
- Average rank
- #177in Make-up
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,670per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mineral Powder Foundation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 90%
Open market
1%
- Brand 164%
- Brand 216%
- Brand 311%
- Brand 44%
- Brand 53%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Mineral Powder Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Mineral Powder Foundation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jml products129K/yr
- jml125K/yr
- bare minerals powder foundation54K/yr
- jml direct uk25K/yr
- mineral magic powder35K/yr
- magic minerals face powder24K/yr
- jml products seen on tv21K/yr
- jml mineral magic powder20K/yr
- mineral powder foundation21K/yr
- mineral foundation10K/yr
Reviews and returns
What reviews say buyers love and hate about Mineral Powder Foundation
We read the reviews and the return reasons for every product selling here.
“Waste of Money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mineral Powder Foundation questions
Answered from the same tracked data.









