milton lloyd perfumes for men
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great£22.61avg listing price — sweet spot $15–$100
Price range
Great£3.01–£73.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,732.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 111K searches
According to Flapen's Amazon United Kingdom niche tracking, milton lloyd perfumes for men is a £35K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
milton lloyd perfumes for men market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£57K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 72%
- Out of stock
- 2.9%
- Avg brand age
- 68 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
438
Top-5 brand share
37%
Top 20: 80%
Top-5 click share
19%
Top 20: 50%
Open market
58%
- Versace10%
- HUGO BOSS8%
- MONTBLANC8%
- Lattafa7%
- Ted Baker5%
- Bella Vita Luxury5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Top milton lloyd perfumes for men search terms
- mens eau de perfume47K/yr
- edp perfume for men25K/yr
- travel aftershave for men15K/yr
- cheap perfume for men8K/yr
- mens fragrance gift set11K/yr
- zara mens aftershave5K/yr
Top milton lloyd perfumes for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Versace Mens Miniature Collection Set 4 x 5ml
Versace£24.174.7★208 rev
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
Lattafa£22.054.5★36,822 rev
Versace Versace Eros For Men 0.17 oz EDT Splash (Mini)
Versace£7.373.9★2,688 rev
Toureal 8ml Travel Perfume Atomiser Refillable - Mini Aftershave Spray Bottle - Small Glass Fragrance Atomizer for Women - Portable Empty Cologne Refill Pump Dispenser for Men Black
Toureal£5.834.6★5,296 rev
DAVID BECKHAM Bold Instinct - Eau de Parfum for Men - Aromatic Fragrance with Notes of Laurel Leaf Nutmeg and Smoky Wood - Long Lasting - 75ml
David Beckham£14.044.3★948 rev
Newest
by launch dateVersace Mens Miniature Collection Set 4 x 5ml
Versace£24.17208 rev
Ted Baker Mini Cologne Gift Set for Him Mini Eau de Toilette: Skinwear Skinwear Limited Edition M X2O Travel Friendly Mens Fragrance Collection Great Gift Idea For Men 4 x 0.51 fl oz /15ml
Ted Baker£13.2372 rev
Premium Mens Fragrance Gift Set - 6x40ml Long-Lasting Eau de Parfum Collection with ambergris & Mandarin orange Notes - Luxury Cologne & Aftershave
KIYTARBOO£10.06367 rev
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
KHADLAJ PERFUMES£25.861,657 rev
Bellavita Luxury CEO MAN Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Mandarin Lemon Lavender and Vetiver Notes | Long Lasting Mens Fragrance | Gift for Fathers Day
Bella Vita Luxury£15.8715,889 rev
Trending
90-day click momentum
BOSS Bottled Absolu Parfum Intense Mens Perfume Woody and Leathery Aroma Highly Concentrated Fragrance 100ml
HUGO BOSS£58.884.6★
Bentley Black Edition For Men 3.4 Oz Edp Spray Multicoloured 100 millilitre (Pack of 1)
Bentley£22.244.5★
Toureal 8ml Travel Perfume Atomiser Refillable - Mini Aftershave Spray Bottle - Small Glass Fragrance Atomizer for Women - Portable Empty Cologne Refill Pump Dispenser for Men Black
Toureal£5.834.6★
Montblanc Explorer Eau De Parfum Mens Fragrance 100 ml
MONTBLANC£39.744.7★
Tommy Hilfiger Tommy Eau de Toilette 30 ml Perfume for Men Fougère Fragrance Citrus and Fruity Notes Transparent Glass Bottle
Tommy Hilfiger£12.324.6★
What buyers say about milton lloyd perfumes for men
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Fair price”
“Quality scent bottles”
“Staying Power is Long lasting”
“Best gift”
“As described”
“the 100ml size is perfect for regular use”
“Easy to use”
“Amazing design”
“with its own softer”
What buyers complain about
“Awful scent”
“Failed Within A Week”
“Very expensive”
“its very cheap for the quality”
“Not as strong as described”
“Didnt fit”
“Not as described”
“Bad smell and causes irritation”
“it came leaked in the box”
“Not very effective”
Top return reasons
Common questions
- Is milton lloyd perfumes for men profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 89 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the milton lloyd perfumes for men niche?
- 48 brands and 438 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in milton lloyd perfumes for men?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for milton lloyd perfumes for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the milton lloyd perfumes for men niche?
- Listings span £3.01–£73.99; the average listing price is £22.61 (sweet spot $15–$100). The average incumbent carries 6,733 reviews — the moat a new listing must climb.