Milton Lloyd Perfumes for Men

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

1.4%

Market size, estimated

£35Ka year

Peak month

December6.9× the quietest month

Top search term

mens eau de perfume47K searches a year

Listings sell for £22.61 on average, from £3.01 to £73.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.61 that is £0 to £2K a year per listing.

Average price

£22.61inside the $15 to $100 sweet spot

Price range

£3.01–£73.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #128 within Fragrances. It carries 6,733 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

98%

Out of stock, average day

2.9%

Average rank

#128in Fragrances

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,733per listing

Listings tracked

89

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

68 months