Milton Lloyd Perfumes for Men
Milton Lloyd Perfumes for Men shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Milton Lloyd Perfumes for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Milton Lloyd Perfumes for Men is a £35K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Milton Lloyd Perfumes for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.2% over the last 90 days and 1.4% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 37% of demand, so 63% of the market is open.
63%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 89 products
Top Milton Lloyd Perfumes for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Versace Mens Miniature Collection Set 4 x 5ml
- Price
- £24.17
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 10mo ago
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
- Price
- £22.05
- Rating
- 4.5/5
- Reviews
- 36,822
- Age
- 3y ago
Versace Versace Eros For Men 0.17 oz EDT Splash (Mini)
- Price
- £7.37
- Rating
- 3.9/5
- Reviews
- 2,688
- Age
- 12y ago
Toureal 8ml Travel Perfume Atomiser Refillable - Mini Aftershave Spray Bottle - Small Glass Fragrance Atomizer for Women - Portable Empty Cologne Refill Pump Dispenser for Men Black
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 5,296
- Age
- 8y ago
DAVID BECKHAM Bold Instinct - Eau de Parfum for Men - Aromatic Fragrance with Notes of Laurel Leaf Nutmeg and Smoky Wood - Long Lasting - 75ml
- Price
- £14.04
- Rating
- 4.3/5
- Reviews
- 948
- Age
- 2y ago
Trending
90-day click momentum
BOSS Bottled Absolu Parfum Intense Mens Perfume Woody and Leathery Aroma Highly Concentrated Fragrance 100ml
- Price
- £58.88
- Rating
- 4.6/5
- Reviews
- 2,094
- Age
- 1y ago
Bentley Black Edition For Men 3.4 Oz Edp Spray Multicoloured 100 millilitre (Pack of 1)
- Price
- £22.24
- Rating
- 4.5/5
- Reviews
- 1,729
- Age
- 7y ago
Toureal 8ml Travel Perfume Atomiser Refillable - Mini Aftershave Spray Bottle - Small Glass Fragrance Atomizer for Women - Portable Empty Cologne Refill Pump Dispenser for Men Black
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 5,296
- Age
- 8y ago
Montblanc Explorer Eau De Parfum Mens Fragrance 100 ml
- Price
- £39.74
- Rating
- 4.7/5
- Reviews
- 20,006
- Age
- 7y ago
Tommy Hilfiger Tommy Eau de Toilette 30 ml Perfume for Men Fougère Fragrance Citrus and Fruity Notes Transparent Glass Bottle
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 18,605
- Age
- 14y ago
Newest
by launch dateVersace Mens Miniature Collection Set 4 x 5ml
- Price
- £24.17
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 10mo ago
Ted Baker Mini Cologne Gift Set for Him Mini Eau de Toilette: Skinwear Skinwear Limited Edition M X2O Travel Friendly Mens Fragrance Collection Great Gift Idea For Men 4 x 0.51 fl oz /15ml
- Price
- £13.23
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Premium Mens Fragrance Gift Set - 6x40ml Long-Lasting Eau de Parfum Collection with ambergris & Mandarin orange Notes - Luxury Cologne & Aftershave
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 1y ago
Khadlaj Island Extrait de Parfum Spray 100ml Unisex Tropical Fragrance with Bergamot Coconut Pineapple Amber Notes Perfect scent for Men and Women
- Price
- £25.86
- Rating
- 4.3/5
- Reviews
- 1,657
- Age
- 1y ago
Bellavita Luxury CEO MAN Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Mandarin Lemon Lavender and Vetiver Notes | Long Lasting Mens Fragrance | Gift for Fathers Day
- Price
- £15.87
- Rating
- 4.2/5
- Reviews
- 15,889
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
Brands
48 falling
Sellers
438
Top-5 brand share
37%
Top 20: 80%
Top-5 click share
19%
Top 20: 50%
Open market
58%
- Versace10%
- HUGO BOSS8%
- MONTBLANC8%
- Lattafa7%
- Ted Baker5%
- Bella Vita Luxury5%
Milton Lloyd Perfumes for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Top Milton Lloyd Perfumes for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens eau de perfume47K/yr
- edp perfume for men25K/yr
- travel aftershave for men15K/yr
- cheap perfume for men8K/yr
- mens fragrance gift set11K/yr
- zara mens aftershave5K/yr
What reviews say buyers love and hate about Milton Lloyd Perfumes for Men
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Clean scent”
“Fair price”
“Quality scent bottles”
“Staying Power is Long lasting”
“Best gift”
What buyers complain about
78% of reviews“Awful scent”
“Failed Within A Week”
“Very expensive”
“its very cheap for the quality”
“Not as strong as described”
Milton Lloyd Perfumes for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Milton Lloyd Perfumes for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
