Milk Skincare

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

2.8%

Market size, estimated

£40Ka year

Peak month

December4.7× the quietest month

Top search term

milk skincare59K searches a year

Listings sell for £13.76 on average, from £7.69 to £19.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.76 that is £1K to £3K a year per listing.

Average price

£13.76under the $15 to $100 sweet spot

Price range

£7.69–£19.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #416 within Sets & Kits. It carries 69 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#416in Sets & Kits

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

69per listing

Listings tracked

27

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months