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Milk Jelly Blush

a small market ($15K/yr) — Milk Jelly Blush doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 4Growth 9Conversion 41Competition 45Returns 99Price range 42Avg price 24Brand share 54Review moat 71Quality gap 96
This niche Category average · 2,481 niches

Is Milk Jelly Blush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Milk Jelly Blush is a £15K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.

Milk Jelly Blush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.6% over the last 90 days and 3.3% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr2K
Search volume / yr-31.6%53K
Conversion rate3.3%
Avg price£8.49

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 37
Top-5 product click share58%
Open market27%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement48%
New entrants (1y)5· 1 succeeded
Avg rating3.9★
Avg reviews672

Top Milk Jelly Blush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£742£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

37

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

21%

  • Milk Makeup22%
  • Revolution Beauty London19%
  • Naapesi13%
  • Onperpoe12%
  • Rimmel7%
  • Generic6%

Milk Jelly Blush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR3.3%Products21Brands14Top 5 Brands73%OOS Rate6.1%Rating3.9★Reviews672Avg BSR#392
5K3KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

Top Milk Jelly Blush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jelly blush21K/yr
  • milk jelly blush15K/yr
  • milk blush8K/yr
  • jelly blush stick2K/yr
  • jelly tint1K/yr
  • milk jelly tint1K/yr
  • milk makeup jelly tint682/yr
  • milk jelly blush stick572/yr
  • milk blush stick543/yr
  • milk makeup jelly blush2K/yr

What reviews say buyers love and hate about Milk Jelly Blush

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Color22%

Lasting colour

Quality-Overall18%

Really good product and versatile

Advertised Vs Actual Product9%

Does what it says

Ease Of Use8%

Easy to use

Suitability Combination Skin5%

Blends with my skin so well

What buyers complain about

67% of reviews
Color25%

Colour not very good

Value For Money11%

Not worth the cost

Durability10%

Doesnt last

Moist/Dry5%

doesn't moisturise lips very well either

Advertised Vs Actual Product5%

Not as advertised

Milk Jelly Blush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
27%
2Advertised Vs Actual Product
11%
3Product Condition
7%
4Quality-Overall
7%
5Functionality-Overall
7%

Common Milk Jelly Blush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Milk Jelly Blush 44/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -31.6% over the last 90 days.
Search demand for Milk Jelly Blush on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 3.3× the quietest.