Miffy

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

431K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

1.6%

Market size, estimated

£87Ka year

Top search term

miffy377K searches a year

Listings sell for £12.90 on average, from £3.36 to £31.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.

Average price

£12.90under the $15 to $100 sweet spot

Price range

£3.36–£31.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #847 within Tools & Accessories. It carries 29 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

87%

Out of stock, average day

18.3%

Average rank

#847in Tools & Accessories

Average rating

4.83 starsAmazon United Kingdom average 4.36 stars

Average reviews

29per listing

Listings tracked

15

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months