Mielle Shampoo

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

-37.6%

Conversion, latest week

9.1%

Market size, estimated

£171Ka year

Peak month

January2.1× the quietest month

Top search term

rosemary shampoo111K searches a year

Listings sell for £9.94 on average, from £3.42 to £20.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.94 that is £5K to £7K a year per listing.

Average price

£9.94under the $15 to $100 sweet spot

Price range

£3.42–£20.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #261 within Hair Loss Prevention. It carries 2,122 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#261in Hair Loss Prevention

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,122per listing

Listings tracked

21

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months