mielle shampoo
Worth a lookShows low returns (0.1%), but soft demand (-37.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,122.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 190K searches
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Price range
Okay£3.42–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mielle shampoo is a £171K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mielle shampoo market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £149K–£199K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.9%
- Avg brand age
- 40 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
101
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
27%
- FAITH IN NATURE31%
- Mielle Organics17%
- SOLUAME11%
- JELMOK5%
- OGX5%
- SHVYOG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top mielle shampoo search terms
- rosemary shampoo111K/yr
- mielle shampoo18K/yr
- rosemary shampoo for hair growth17K/yr
- faith in nature rosemary shampoo9K/yr
- faith in nature shampoo rosemary6K/yr
- rosemary oil shampoo6K/yr
- faith in nature rosemary4K/yr
- shampoo rosemary3K/yr
- rosemary hair growth shampoo4K/yr
- mielle shampoo and conditioner3K/yr
Top mielle shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faith In Nature Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens 400ml
FAITH IN NATURE£4.304.5★13,582 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★284 rev
Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss
SOLUAME£10.893.6★36 rev
JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss
JELMOK£10.144.6★67 rev
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.424.5★841 rev
Newest
by launch date
Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender
Creip£15.44164 rev
VLUVLA Rosemary Thickening Shampoo with Keratin 100ml*2
VLUVLA£8.128 rev
BOTANQUIL Rosemary Hair Growth Shampoo 473ml Rosemary Shampoos for Strengthening and Thickening with Herbal Essential Oils and Plant Extracts for Hair Loss for Women and Men
BOTANQUIL£9.42140 rev
JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss
JELMOK£10.1467 rev
Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss
SOLUAME£10.8936 rev
Trending
90-day click momentumRosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender
Creip£15.444.9★
JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss
JELMOK£10.144.6★
Rosemary Hair Growth Shampoo 500ml for Men & Women Strengthening & Thickening Shampoo for Oily Hair Deep Cleansing Scalp Care Strengthens Roots Fuller Softer Hair
MINYSIC£12.404.4★
BOTANQUIL Rosemary Hair Growth Shampoo 473ml Rosemary Shampoos for Strengthening and Thickening with Herbal Essential Oils and Plant Extracts for Hair Loss for Women and Men
BOTANQUIL£9.423.9★
Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss
SOLUAME£10.893.6★
What buyers say about mielle shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“An effective product”
“Grow me hair”
“My hair feels softer”
“Cleans my hair”
“It lathers well”
“Good value for money”
“it's very thick”
“does what it says”
“It seems to be doing okay”
What buyers complain about
“the fragrance is too strong”
“Not worth it”
“didn't make it dry either”
“Allergy warning”
“Maybe my hair got even worse from this shampoo”
“Doesn't work”
“Doesnt lather very well”
“it is quite thick”
“to small”
“Not growing me”
Top return reasons
Common questions
- Is mielle shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 21 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mielle shampoo niche?
- 18 brands and 101 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in mielle shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.1%.
- When does demand for mielle shampoo peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mielle shampoo niche?
- Listings span £3.42–£20.37; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.