Mielle Shampoo
Mielle Shampoo shows low returns (0.1%), but soft demand (-37.6% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Mielle Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mielle Shampoo is a £171K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Mielle Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -37.6% over the last 90 days and 9.1% of searches end in a purchase.
£171K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Mielle Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faith In Nature Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens 400ml
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 17y ago
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss
- Price
- £10.89
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 5mo ago
JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 5mo ago
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 841
- Age
- 1y ago
Trending
90-day click momentum
Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender
- Price
- £15.44
- Rating
- 4.9/5
- Reviews
- 164
- Age
- 4mo ago
JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 5mo ago
Rosemary Hair Growth Shampoo 500ml for Men & Women Strengthening & Thickening Shampoo for Oily Hair Deep Cleansing Scalp Care Strengthens Roots Fuller Softer Hair
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 6mo ago
BOTANQUIL Rosemary Hair Growth Shampoo 473ml Rosemary Shampoos for Strengthening and Thickening with Herbal Essential Oils and Plant Extracts for Hair Loss for Women and Men
- Price
- £9.42
- Rating
- 3.9/5
- Reviews
- 140
- Age
- 5mo ago
Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss
- Price
- £10.89
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 5mo ago
Newest
by launch dateRosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender
- Price
- £15.44
- Rating
- 4.9/5
- Reviews
- 164
- Age
- 4mo ago
VLUVLA Rosemary Thickening Shampoo with Keratin 100ml*2
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 5mo ago
BOTANQUIL Rosemary Hair Growth Shampoo 473ml Rosemary Shampoos for Strengthening and Thickening with Herbal Essential Oils and Plant Extracts for Hair Loss for Women and Men
- Price
- £9.42
- Rating
- 3.9/5
- Reviews
- 140
- Age
- 5mo ago
JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 5mo ago
Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss
- Price
- £10.89
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
101
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
27%
- FAITH IN NATURE31%
- Mielle Organics17%
- SOLUAME11%
- JELMOK5%
- OGX5%
- SHVYOG4%
Mielle Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top Mielle Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rosemary shampoo111K/yr
- mielle shampoo18K/yr
- rosemary shampoo for hair growth17K/yr
- faith in nature rosemary shampoo9K/yr
- faith in nature shampoo rosemary6K/yr
- rosemary oil shampoo6K/yr
- faith in nature rosemary4K/yr
- shampoo rosemary3K/yr
- rosemary hair growth shampoo4K/yr
- mielle shampoo and conditioner3K/yr
What reviews say buyers love and hate about Mielle Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great smell”
“An effective product”
“Grow me hair”
“My hair feels softer”
“Cleans my hair”
What buyers complain about
54% of reviews“the fragrance is too strong”
“Not worth it”
“didn't make it dry either”
“Allergy warning”
“Maybe my hair got even worse from this shampoo”
Mielle Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mielle Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
