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Mielle Rosemary Oil

brand-locked demand (top 5 brands take 100% of clicks) — Mielle Rosemary Oil doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47

Market size 26Growth 19Conversion 96Competition 3Returns 100Price range 33Avg price 26Brand share 0Review moat 6Quality gap 78
This niche Category average · 2,481 niches

Is Mielle Rosemary Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mielle Rosemary Oil is a £105K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 38/100.

Mielle Rosemary Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 13.3% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr10K
Search volume / yr-12.5%87K
Conversion rate13.3%
Avg price£9.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 34
Top-5 product click share96%
Open market0%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews39,723

Top Mielle Rosemary Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£21K£42K£63K£84K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Mielle Organics94%
  • Leon Xeon6%
  • Open — no brand owns it (0%)

Mielle Rosemary Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR13.3%Products6Brands2Top 5 Brands100%OOS Rate9.9%Rating4.3★Reviews39,723Avg BSR#215
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Top Mielle Rosemary Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mielle rosemary mint scalp & hair strengthening oil31K/yr
  • mielle rosemary oil39K/yr
  • mielle organics rosemary mint scalp & hair strengthening oil3K/yr
  • mielle organics rosemary7K/yr
  • mielle hair oil4K/yr
  • rosemary oil mielle2K/yr
  • mielle rosemary oil for hair growth organic1K/yr
  • mielle organics rosemary mint scalp176/yr

What reviews say buyers love and hate about Mielle Rosemary Oil

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall25%

Great Product

Smell20%

Smell is strong

Suitability Straight Hair15%

Cleans hair

Advertised Vs Actual Product10%

Exactly what I expected

Hair Styling10%

Wonderful, hair looks shiny and not frizzy anymore

What buyers complain about

90% of reviews
Moist/Dry20%

Leaves my hair dry

Skin Health20%
Dilute/Watery10%

Is this watered down

Oily/Greasy10%

Not oil, water in a bottle

Smell10%

Cant smell any mint

Mielle Rosemary Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Oily/Greasy
21%
2Motor Power
21%
3Ingredients-Overall
21%
4Leak-Proof
7%
5Value For Money
7%

Common Mielle Rosemary Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mielle Rosemary Oil 38/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 6 tracked products. Search demand moved -12.5% over the last 90 days.
Search demand for Mielle Rosemary Oil on Amazon United Kingdom peaks in Jul–Aug–Sep, where the busiest month runs 3.0× the quietest.