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Mielle Rosemary Oil

Fail

The top 5 brands take 100% of clicks, so Mielle Rosemary Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£105K/yr87K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
96%top-5 click share · 2 brands · 34 sellers

Flapen Score

Mielle Rosemary Oil against its category

The dotted line is the Beauty average. Past it, Mielle Rosemary Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mielle Rosemary Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mielle Rosemary Oil 87K times last year and spent an estimated £105K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.3%
Market size, estimated
£105Ka year
Peak month
September3.0× the quietest month
Top search term
mielle rosemary mint scalp & hair strengthening oil31K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £6.57 to £19.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £9.16 that is £11K to £14K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£6.57–£19.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #215 within Hair Oils. It carries 39,723 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#215in Hair Oils
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
39,723per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mielle Rosemary Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%
  • Open — no brand owns it (0%)

Demand

Mielle Rosemary Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Mielle Rosemary Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mielle rosemary mint scalp & hair strengthening oil31K/yr
  • mielle rosemary oil39K/yr
  • mielle organics rosemary mint scalp & hair strengthening oil3K/yr
  • mielle organics rosemary7K/yr
  • mielle hair oil4K/yr
  • rosemary oil mielle2K/yr
  • mielle rosemary oil for hair growth organic1K/yr
  • mielle organics rosemary mint scalp176/yr

Reviews and returns

What reviews say buyers love and hate about Mielle Rosemary Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Leaves my hair dry”
A buyer, on “Moist/Dry”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mielle Rosemary Oil questions

Answered from the same tracked data.