Mielle Rosemary Oil
FailThe top 5 brands take 100% of clicks, so Mielle Rosemary Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £105K/yr87K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 34 sellers
Flapen Score
Mielle Rosemary Oil against its category
The dotted line is the Beauty average. Past it, Mielle Rosemary Oil is stronger. Inside it, weaker.
Market
The Mielle Rosemary Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mielle Rosemary Oil 87K times last year and spent an estimated £105K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £105Ka year
- Peak month
- September3.0× the quietest month
- Top search term
- mielle rosemary mint scalp & hair strengthening oil31K searches a year
02 · Price
A sale here is worth £9.16.
Listings sell for £9.16 on average, from £6.57 to £19.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £9.16 that is £11K to £14K a year per listing.
- Average price
- £9.16under the $15 to $100 sweet spot
- Price range
- £6.57–£19.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #215 within Hair Oils. It carries 39,723 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #215in Hair Oils
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 39,723per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Mielle Rosemary Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 26%
- Open — no brand owns it (0%)
Demand
Mielle Rosemary Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Search terms
Top Mielle Rosemary Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mielle rosemary mint scalp & hair strengthening oil31K/yr
- mielle rosemary oil39K/yr
- mielle organics rosemary mint scalp & hair strengthening oil3K/yr
- mielle organics rosemary7K/yr
- mielle hair oil4K/yr
- rosemary oil mielle2K/yr
- mielle rosemary oil for hair growth organic1K/yr
- mielle organics rosemary mint scalp176/yr
Reviews and returns
What reviews say buyers love and hate about Mielle Rosemary Oil
We read the reviews and the return reasons for every product selling here.
“Leaves my hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mielle Rosemary Oil questions
Answered from the same tracked data.









