mielle rosemary oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£6.57–£19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£105K£105K/yr · 87K searches
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Review moat
Bad39,722.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mielle rosemary oil is a £105K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mielle rosemary oil market data
- Units sold / yr
- 8K–10K
- avg 1,250–1,500/product
- Revenue / yr
- £73K–£92K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 9.9%
- Avg brand age
- 37 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Mielle Organics94%
- Leon Xeon6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Top mielle rosemary oil search terms
- mielle rosemary mint scalp & hair strengthening oil31K/yr
- mielle rosemary oil39K/yr
- mielle organics rosemary mint scalp & hair strengthening oil3K/yr
- mielle organics rosemary7K/yr
- mielle hair oil4K/yr
- rosemary oil mielle2K/yr
- mielle rosemary oil for hair growth organic1K/yr
- mielle organics rosemary mint scalp176/yr
Top mielle rosemary oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)
Mielle Organics£6.574.3★118,792 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★284 rev
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
Mielle Organics£6.714.0★10 rev
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
Leon Xeon£8.084.3★22 rev
Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)
Mielle Organics£19.104.3★437 rev
Newest
by launch date
Mielle Rosemary & Mint Scalp & Edge Cleansing Hair Oil - No-Rinse Scalp Cleanser for Product Build Up - Prolongs Hairstyles Between Wash Days & Encourages Longer Healthier Hair 118 ml (Pack of 1)
Mielle Organics£7.92118,792 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.60284 rev
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
Mielle Organics£6.7110 rev
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
Leon Xeon£8.0822 rev
Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)
Mielle Organics£19.10437 rev
Trending
90-day click momentumMielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★
Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)
Mielle Organics£6.714.0★
Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care
Leon Xeon£8.084.3★
Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)
Mielle Organics£19.104.3★
Mielle Rosemary & Mint Scalp & Edge Cleansing Hair Oil - No-Rinse Scalp Cleanser for Product Build Up - Prolongs Hairstyles Between Wash Days & Encourages Longer Healthier Hair 118 ml (Pack of 1)
Mielle Organics£7.924.3★
What buyers say about mielle rosemary oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product”
“Smell is strong”
“Cleans hair”
“Exactly what I expected”
“Wonderful, hair looks shiny and not frizzy anymore”
“Last long”
“it creates a clean feeling at the scalp”
“Good product worth the money”
What buyers complain about
“Leaves my hair dry”
“Is this watered down”
“Not oil, water in a bottle”
“Cant smell any mint”
“good product however it came a bit leaked in the packaging”
“no rosemary or mint essence”
Top return reasons
Common questions
- Is mielle rosemary oil profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 6 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the mielle rosemary oil niche?
- 2 brands and 34 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mielle rosemary oil?
- Top complaints mined from reviews: Moist/Dry, Skin Health, Dilute/Watery. The return rate is 0.1%.
- When does demand for mielle rosemary oil peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
- What does it cost to enter the mielle rosemary oil niche?
- Listings span £6.57–£19.10; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 39,723 reviews — the moat a new listing must climb.