mielle
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.22–£19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,402avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, mielle is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mielle market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.9%
- Avg brand age
- 52 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
175
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
7%
- Mielle Organics74%
- Garnier6%
- Mielle5%
- L'Oreal Paris3%
- Nature Spell2%
- Pantene2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top mielle search terms
- mielle45K/yr
- hair mask for hair growth22K/yr
- hair growth mask7K/yr
- hair mask for thin hair3K/yr
- meille2K/yr
- mielle hair products2K/yr
- mielle organics1K/yr
- mielle rosemary1K/yr
Top mielle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)
Mielle Organics£6.574.3★118,792 rev
Mielle Pomegranate & Honey Leave In Conditioner for Curly Hair - Moisturising Detangler & Curly Hair Treatment to Help Repair Damage Prevent Frizz & Improve Shine 355 ml (Pack of 1)
Mielle Organics£8.444.4★15,293 rev
Mielle Rosemary Mint Strengthening Hair Mask for Damaged Hair - Deep Conditioning Treatment Enriched with Biotin Honey & Coconut Oil - Helps Encourage Longer Healthier Strands 340 ml (Pack of 1)
Mielle Organics£6.474.3★17,313 rev
Mielle Pomegranate & Honey Curl Cream - Coil & Curl Defining Hair Cream for Type 4 Hair - Hydrates Controls Frizz Conditions & Adds Shine 340 ml (Pack of 1)
Mielle Organics£8.514.5★79 rev
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
Mielle Organics£6.604.3★284 rev
Newest
by launch date
Mielle Pomegranate & Honey Curl Defining Mousse Moisturising Styling Foam for Curls & Coils Defines Controls Frizz & Provides Long-Lasting Hold 222 ml
Mielle£7.422 rev
Mielle Kalahari Melon & Aloe Deep Hydration Leave-In Conditioner Lightweight Moisturiser for Curly Hair 198 ml
Mielle£10.0122 rev
Mielle Pomegranate & Honey Maximum Hold Gel Style Long-Lasting Definition & Shine for Flawless and Frizz-Free hold 464 g (Pack of 1)
Mielle Organics£8.5926 rev
Mielle Pomegranate & Honey Detangling Conditioner for Curly Hair - Deep Moisturising Conditioner to Help Strengthen Strands Prevents Breakage and Split Ends & Improves Hydration 355 g
Mielle Organics£8.6032 rev
Mielle Rosemary Mint Strengthening Hair Conditioner - Detangling & Hydrating Conditioner to Help Increase Manageability - Infused with Biotin to Support Longer Healthier Strands 355 g
Mielle Organics£5.1537 rev
Trending
90-day click momentumMielle Kalahari Melon & Aloe Deep Hydration Leave-In Conditioner Lightweight Moisturiser for Curly Hair 198 ml
Mielle£10.014.3★
Mielle Pomegranate & Honey Curl Defining Mousse Moisturising Styling Foam for Curls & Coils Defines Controls Frizz & Provides Long-Lasting Hold 222 ml
Mielle£7.425.0★
Mielle Pomegranate & Honey Maximum Hold Gel Style Long-Lasting Definition & Shine for Flawless and Frizz-Free hold 464 g (Pack of 1)
Mielle Organics£8.594.2★
Garnier Hair Food Multi-use Hair Treatment Mask Nourishes and Conditions Ideal for Dry Hair No Silicones Vegan Formula Banana Ultimate Blends 400ml
Garnier£3.484.6★
Mielle Pomegranate & Honey Detangling & Moisturising Shampoo - Curly Hair Shampoo for Women - Enriched with Honey & Babassu Oil to Lift Dirt Loosen Tangles & Retain Moisture 355 ml (Pack of 1)
Mielle Organics£8.534.5★
What buyers say about mielle
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“The quality is good consistency”
“It gives good hydration”
“Hair feels soft”
“Good for the price”
“Its perfect for curly hair”
“Smooth hair cream”
“Easy to use”
“The texture is smooth”
“Good has helped with hair loss”
What buyers complain about
“Disgusting artificial plasticky smell”
“can be quite dry”
“overpriced for me”
“Greasy”
“Top part of pump arrived broken”
“Wow this is massive - lets hope it works”
“does nothing for my hair”
“Using too much leaves the hair feeling tacky even many hours later”
“good product however it came a bit leaked in the packaging”
“Not top tier”
Top return reasons
Common questions
- Is mielle profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the mielle niche?
- 11 brands and 175 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mielle?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.1%.
- When does demand for mielle peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mielle niche?
- Listings span £3.22–£19.55; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 7,402 reviews — the moat a new listing must climb.