Mielle

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

5.7%

Market size, estimated

£35Ka year

Peak month

August1.9× the quietest month

Top search term

mielle45K searches a year

Listings sell for £7.24 on average, from £3.22 to £19.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.24 that is £724 to £2K a year per listing.

Average price

£7.24under the $15 to $100 sweet spot

Price range

£3.22–£19.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£724–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #188 within Hair Masks. It carries 7,402 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#188in Hair Masks

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,402per listing

Listings tracked

30

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months