Mielle
a small market ($35K/yr) — Mielle doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Mielle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mielle is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Mielle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.3% over the last 90 days and 5.7% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Mielle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)
- Price
- £6.57
- Rating
- 4.3/5
- Reviews
- 118,792
- Age
- 7y ago
Mielle Pomegranate & Honey Leave In Conditioner for Curly Hair - Moisturising Detangler & Curly Hair Treatment to Help Repair Damage Prevent Frizz & Improve Shine 355 ml (Pack of 1)
- Price
- £8.44
- Rating
- 4.4/5
- Reviews
- 15,293
- Age
- 8y ago
Mielle Rosemary Mint Strengthening Hair Mask for Damaged Hair - Deep Conditioning Treatment Enriched with Biotin Honey & Coconut Oil - Helps Encourage Longer Healthier Strands 340 ml (Pack of 1)
- Price
- £6.47
- Rating
- 4.3/5
- Reviews
- 17,313
- Age
- 7y ago
Mielle Pomegranate & Honey Curl Cream - Coil & Curl Defining Hair Cream for Type 4 Hair - Hydrates Controls Frizz Conditions & Adds Shine 340 ml (Pack of 1)
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 6y ago
Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Trending
90-day click momentum
Mielle Kalahari Melon & Aloe Deep Hydration Leave-In Conditioner Lightweight Moisturiser for Curly Hair 198 ml
- Price
- £10.01
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 4mo ago
Mielle Pomegranate & Honey Curl Defining Mousse Moisturising Styling Foam for Curls & Coils Defines Controls Frizz & Provides Long-Lasting Hold 222 ml
- Price
- £7.42
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Mielle Pomegranate & Honey Maximum Hold Gel Style Long-Lasting Definition & Shine for Flawless and Frizz-Free hold 464 g (Pack of 1)
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Garnier Hair Food Multi-use Hair Treatment Mask Nourishes and Conditions Ideal for Dry Hair No Silicones Vegan Formula Banana Ultimate Blends 400ml
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 19,997
- Age
- 8y ago
Mielle Pomegranate & Honey Detangling & Moisturising Shampoo - Curly Hair Shampoo for Women - Enriched with Honey & Babassu Oil to Lift Dirt Loosen Tangles & Retain Moisture 355 ml (Pack of 1)
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch dateMielle Pomegranate & Honey Curl Defining Mousse Moisturising Styling Foam for Curls & Coils Defines Controls Frizz & Provides Long-Lasting Hold 222 ml
- Price
- £7.42
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Mielle Kalahari Melon & Aloe Deep Hydration Leave-In Conditioner Lightweight Moisturiser for Curly Hair 198 ml
- Price
- £10.01
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 4mo ago
Mielle Pomegranate & Honey Maximum Hold Gel Style Long-Lasting Definition & Shine for Flawless and Frizz-Free hold 464 g (Pack of 1)
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Mielle Pomegranate & Honey Detangling Conditioner for Curly Hair - Deep Moisturising Conditioner to Help Strengthen Strands Prevents Breakage and Split Ends & Improves Hydration 355 g
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Mielle Rosemary Mint Strengthening Hair Conditioner - Detangling & Hydrating Conditioner to Help Increase Manageability - Infused with Biotin to Support Longer Healthier Strands 355 g
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
175
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
7%
- Mielle Organics74%
- Garnier6%
- Mielle5%
- L'Oreal Paris3%
- Nature Spell2%
- Pantene2%
- Open — no brand owns it (5 brands, 7%)
Mielle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.9×
Top Mielle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mielle45K/yr
- hair mask for hair growth22K/yr
- hair growth mask7K/yr
- hair mask for thin hair3K/yr
- meille2K/yr
- mielle hair products2K/yr
- mielle organics1K/yr
- mielle rosemary1K/yr
What reviews say buyers love and hate about Mielle
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Love the smell”
“The quality is good consistency”
“It gives good hydration”
“Hair feels soft”
“Good for the price”
What buyers complain about
45% of reviews“Disgusting artificial plasticky smell”
“can be quite dry”
“overpriced for me”
“Greasy”
“Top part of pump arrived broken”
Mielle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mielle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
