microneedling serum
Skip itSoft demand (-9.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.19avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£3.95–£27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£181K£181K/yr · 269K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad5,186.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microneedling serum is a £181K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
microneedling serum market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £177K–£213K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
65
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- VT COSMETICS66%
- Sylk8%
- medicube7%
- LANEPORD6%
- Allbestaye4%
- Trensral4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -9.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 4.4×
Top microneedling serum search terms
- microneedling serum102K/yr
- reedle shot korean skin care38K/yr
- reedle shot15K/yr
- micro needling serum14K/yr
- vt cosmetics cica reedle shot 10010K/yr
- hyaluronic acid serum for microneedling9K/yr
- reedle7K/yr
- microneedling serum kit for face3K/yr
- vt needle shot 1007K/yr
- serum for microneedling9K/yr
Top microneedling serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VT COSMETICS CICA Reedle Shot 100 Spicule Microneedling Serum for Pore Care & Exfoliation Exosome Centella Asiatica for Glass Skin Skin Texture Liquid Skin Booster Korean Skin Care 50ml
VT COSMETICS£13.774.6★12,181 rev
VT COSMETICS CICA Reedle Shot 300 Spicule Microneedling Serum for Pore Care & Exfoliation Exosome & Centella Asiatica for Glass Skin Smooth Skin Texture Korean Skin Booster (1.69 Fl Oz / 50ml)
VT COSMETICS£15.774.6★12,181 rev
Hyaluronic Acid Serum for Face with Vitamin C & E | Microneedling Serum for Derma Roller | Anti Aging Hydrating Serum | Anti Wrinkle and Solution for Acne Scars | 60 ml
Sylk£12.194.5★2,436 rev
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
medicube£11.314.5★17,715 rev
VT COSMETICS CICA Reedle Shot 50 Spicule Microneedling Serum for Pore Care & Exfoliation Exosome Centella Asiatica for Glass Skin Smooth Texture Korean Liquid Skin Booster (1.69 Fl Oz / 50ml)
VT COSMETICS£11.264.6★12,181 rev
Newest
by launch date
LANEPORD Hyaluronic Acid Microneedling Serum for Face Ultra Hydrating Serum Hyaluronic Acid Improves Fine Lines & Dullness Deeply Nourishing & Firming for All Skin Types (1.5ml x 15)
LANEPORD£3.9520 rev
30pcs Hyaluronic Acid Microneedling Serum for Face Ultra Hydrating Serum Hyaluronic Acid Improves Fine Lines & Dullness Deeply Nourishing & Firming for All Skin Types
LANEPORD£7.0820 rev
Salmon DNA Ampoule Serum Salmon DNA Microneedling Serums for Face and Body Anti-Aging Hydration Booster Skin Repair Brightening & Firming PDRN Serum for Use with Microneedling Derma Roller & Pen
Aiorddl£10.2313 rev
VT COSMETICS Reedle Shot Firming Eye Cream (0.51 fl oz / 15 ml) Micro-Vibration Eye Treatment for Wrinkles & Elasticity Peptide & Hyaluronic Korean Skincare
VT COSMETICS£17.80363 rev
Stem Cell Serum for Face Professional Anti-Aging Ampoule Serum with Collagen Formula 2 Pcs Firming Face Serum Deep Hydration Smooths Fine Lines Supports Youthful Skin 30ml
Trensral£8.5636 rev
Trending
90-day click momentumSalmon DNA Ampoule Serum Salmon DNA Microneedling Serums for Face and Body Anti-Aging Hydration Booster Skin Repair Brightening & Firming PDRN Serum for Use with Microneedling Derma Roller & Pen
Aiorddl£10.234.6★
LANEPORD Hyaluronic Acid Microneedling Serum for Face Ultra Hydrating Serum Hyaluronic Acid Improves Fine Lines & Dullness Deeply Nourishing & Firming for All Skin Types (1.5ml x 15)
LANEPORD£3.954.6★
30pcs Hyaluronic Acid Microneedling Serum for Face Ultra Hydrating Serum Hyaluronic Acid Improves Fine Lines & Dullness Deeply Nourishing & Firming for All Skin Types
LANEPORD£7.084.6★
VT COSMETICS Reedle Shot Firming Eye Cream (0.51 fl oz / 15 ml) Micro-Vibration Eye Treatment for Wrinkles & Elasticity Peptide & Hyaluronic Korean Skincare
VT COSMETICS£17.804.6★
VT COSMETICS CICA Reedle Shot 50 Spicule Microneedling Serum for Pore Care & Exfoliation Exosome Centella Asiatica for Glass Skin Smooth Texture Korean Liquid Skin Booster (1.69 Fl Oz / 50ml)
VT COSMETICS£11.264.6★
What buyers say about microneedling serum
What buyers praise and complain about, mined from review topics.What buyers love
“This product is oh high quality, arrived fast and it amazing for the price it is”
“This has improved my skin”
“Hydrates skin”
“leaves my face feeling so soft”
“Excellent value for money”
“Gives your face a natural glow”
“its helped with dryness and makes my skin feel really soft and smooth”
“absorbs well”
“As described”
“Easy to use”
What buyers complain about
“My skin became red”
“Not worth the price”
“Hasnt worked for me”
“Did not work on my skin”
“It felt a bit sticky on the skin and, for the price, very disappointing”
“This serum is not suitable for sensitive skin”
“don't feel like it added deeper level hydration”
“I wasnt sure it would be great for my skin”
“No strong scent”
“I use it with microneedling its not good for my skin or maybe for dry skin runs away girl”
Top return reasons
Common questions
- Is microneedling serum profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the microneedling serum niche?
- 8 brands and 65 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in microneedling serum?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for microneedling serum peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 4.4× the quietest.
- What does it cost to enter the microneedling serum niche?
- Listings span £3.95–£27.77; the average listing price is £14.19 (sweet spot $15–$100). The average incumbent carries 5,187 reviews — the moat a new listing must climb.