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Microneedling Serum

Fail

Demand is soft, at -9.7% this quarter, so Microneedling Serum is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£181K/yr269K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
72%top-5 click share · 8 brands · 65 sellers

Flapen Score

Microneedling Serum against its category

The dotted line is the Beauty average. Past it, Microneedling Serum is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microneedling Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microneedling Serum 269K times last year and spent an estimated £181K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
4.7%
Market size, estimated
£181Ka year
Peak month
January4.4× the quietest month
Top search term
microneedling serum102K searches a year

02 · Price

A sale here is worth £14.19.

Listings sell for £14.19 on average, from £3.95 to £27.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £14.19 that is £11K to £14K a year per listing.

Average price
£14.19under the $15 to $100 sweet spot
Price range
£3.95–£27.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Face. It carries 5,187 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Face
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,187per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Microneedling Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

65

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 166%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Microneedling Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Microneedling Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microneedling serum102K/yr
  • reedle shot korean skin care38K/yr
  • reedle shot15K/yr
  • micro needling serum14K/yr
  • vt cosmetics cica reedle shot 10010K/yr
  • hyaluronic acid serum for microneedling9K/yr
  • reedle7K/yr
  • microneedling serum kit for face3K/yr
  • vt needle shot 1007K/yr
  • serum for microneedling9K/yr

Reviews and returns

What reviews say buyers love and hate about Microneedling Serum

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“My skin became red”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Microneedling Serum questions

Answered from the same tracked data.