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Microneedling Roller

Fail

Prices span $3.98–$12.17, mostly outside the sweet spot, so Microneedling Roller is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£55K/yr102K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
67%top-5 click share · 15 brands · 36 sellers

Flapen Score

Microneedling Roller against its category

The dotted line is the Beauty average. Past it, Microneedling Roller is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microneedling Roller market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microneedling Roller 102K times last year and spent an estimated £55K. The top 5 brands take 68% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
6.7%
Market size, estimated
£55Ka year
Peak month
January1.5× the quietest month
Top search term
microneedling roller56K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £3.98 to £12.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.08 that is £2K to £4K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£3.98–£12.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #456 within Hair Loss Prevention. It carries 4,476 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#456in Hair Loss Prevention
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,476per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Microneedling Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

36

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • Brand 120%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Microneedling Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Microneedling Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microneedling roller56K/yr
  • micro needling roller26K/yr
  • microneedle roller6K/yr
  • derma roller for face5K/yr
  • micro needle roller4K/yr
  • micro derma roller2K/yr
  • face derma roller1K/yr
  • micro needle roller for face568/yr

Reviews and returns

What reviews say buyers love and hate about Microneedling Roller

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
0.4%of orders come back
“broke after second use :”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Microneedling Roller questions

Answered from the same tracked data.