Microneedling Pen
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -17.1% this quarter, so Microneedling Pen is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £536K/yr480K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 37 sellers
Flapen Score
Microneedling Pen against its category
The dotted line is the Beauty average. Past it, Microneedling Pen is stronger. Inside it, weaker.
Market
The Microneedling Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microneedling Pen 480K times last year and spent an estimated £536K. The top 5 brands take 66% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £536K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £536Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- microneedling pen221K searches a year
02 · Price
A sale here is worth £44.51.
Listings sell for £44.51 on average, from £8.08 to £87.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £44.51 that is £11K to £22K a year per listing.
- Average price
- £44.51inside the $15 to $100 sweet spot
- Price range
- £8.08–£87.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £11K–£22K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #54 within Tools & Accessories. It carries 1,436 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #54in Tools & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,436per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Microneedling Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
37
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- Brand 121%
- Brand 216%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 66%
Demand
Microneedling Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Microneedling Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microneedling pen221K/yr
- microneedling73K/yr
- micro needling pen41K/yr
- derma pen23K/yr
- microneedle16K/yr
- home microneedling kit8K/yr
- micro needling13K/yr
- dermapen19K/yr
- microneedle pen11K/yr
- microneedling kit7K/yr
Reviews and returns
What reviews say buyers love and hate about Microneedling Pen
We read the reviews and the return reasons for every product selling here.
“Does not charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microneedling Pen questions
Answered from the same tracked data.