microneedling pen
Worth a lookShows low returns (0.5%), but soft demand (-17.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£44.51avg listing price — sweet spot $15–$100
Price range
Great£8.08–£87.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£536K£536K/yr · 480K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,435.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microneedling pen is a £536K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
microneedling pen market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £445K–£556K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 4.9%
- Avg brand age
- 30 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
37
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- Dr. Pen21%
- PELCAS16%
- Vicloon11%
- Lazzybeauty10%
- CHARME PRINCESSE8%
- Diswoe6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Top microneedling pen search terms
- microneedling pen221K/yr
- microneedling73K/yr
- micro needling pen41K/yr
- derma pen23K/yr
- microneedle16K/yr
- home microneedling kit8K/yr
- micro needling13K/yr
- dermapen19K/yr
- microneedle pen11K/yr
- microneedling kit7K/yr
Top microneedling pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PELCAS 9-Speeds Microneedling Pen LCD Screen Dermapen with 12Pcs Cartridges Type-C Rechargable Electric Derma Penfor Face Body Beard Hair and Skin Care-Black
PELCAS£29.534.4★453 rev
Vicloon Professional Wireless Microneedling Pen Electric Beauty Pen LCD Screen Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 Pcs 36 Pin&5 Pcs 12 Pin&2 Pcs Nano Round Pin Cartridges
Vicloon£21.284.2★164 rev
Dr.pen M8 Microneedling Pen Wireless Professional Micro Needling Pen Skin Care Tool Kit for Face and Body Auto Microneedling Device Set for Face 6 Speeds with 10 Nano Round Cartridges (UK Plug)
Dr. Pen£56.534.6★129 rev
Dr.Pen A10 Professional Wireless Microneedling Pen with 20 Replacement Cartridges Adjustable Micro Needling Micro needle Pen Microneedle Machine for Skin Care EM4801KIT-UK
CHARME PRINCESSE£52.874.3★637 rev
Derma Roller Microneedle Roller for Face 0.5mm Needle 540 Micro Needle Roller Skin Care for Wrinkles Stretch Marks Acne Spot Hair Loss Beard Roller Hair Growth Kit with Case for Men Women
Diswoe£9.024.4★4,191 rev
Newest
by launch date
Dr.Pen M8S Microneedling Pen Wireless Micro Needling Devices Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 pcs 18 pin + 5 pcs 36 pin Cartridges
Dr. Pen£69.2920 rev
Dr.pen M8S Microneedling Pen Professional Derma Pen with 22pcs Replacement Cartridges Microneedling Wireless Skin Pen Adjustable Micro Needling Microneedle Machine for Skin Care
Sereaglowe£68.9233 rev
Microneedling Pen - Automatic Micro-Needle System for Skin Care | Adjustable Speed & Depth | USB Rechargeable | 25 Replaceable Cartridges | For At-Home Use
Homesuit£33.954 rev
Dr. Pen A10 Professional Microneedling Pen with 25 Replacement Cartridges 5 Speed adjustment & LED Display Derma pen for Hair Growth Face Body and Skin Care
Buyounger£62.89129 rev
M8S Microneedling Pen Professional Wireless Derma Pen with 22 Replacement Cartridges Needles 6 Speeds Adjustable Micro Needling Microneedle Machine for Skin Care M8SKIT-UK
CHARME PRINCESSE£72.1164 rev
Trending
90-day click momentumDr.Pen M8S Microneedling Pen Wireless Micro Needling Devices Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 pcs 18 pin + 5 pcs 36 pin Cartridges
Dr. Pen£69.294.7★
Dr.pen M8S Microneedling Pen Professional Derma Pen with 22pcs Replacement Cartridges Microneedling Wireless Skin Pen Adjustable Micro Needling Microneedle Machine for Skin Care
Sereaglowe£68.924.7★
Microneedling Pen - Automatic Micro-Needle System for Skin Care | Adjustable Speed & Depth | USB Rechargeable | 25 Replaceable Cartridges | For At-Home Use
Homesuit£33.955.0★
Dr.pen M8 Microneedling Pen Wireless Professional Micro Needling Pen Skin Care Tool Kit for Face and Body Auto Microneedling Device Set for Face 6 Speeds with 10 Nano Round Cartridges (UK Plug)
Dr. Pen£56.534.6★
Dr. Pen M7S Wireless Microneedling Pen Skin Care Tool Kit with 11 16 24 36 Pin Cartridges Black
Dr. Pen£56.154.8★
What buyers say about microneedling pen
What buyers praise and complain about, mined from review topics.What buyers love
“easy to read”
“Excellent product”
“Good value”
“exactly as described”
“The adjustable speeds”
“very comfortable”
“Really effective”
“charges pretty fast”
“Great for skin texture”
“The design makes it balanced”
What buyers complain about
“Does not charge”
“Doesnt work”
“instructions were not very good”
“Waste of money”
“caused more irritation than normal”
“I didnt want to be red ect”
“Stopped working after a couple of uses”
“No thing work at all”
“it's let down in the head quality”
“Haven't tried yet as the instructions are very poorly written in broken english hoping i don't damage my face”
Top return reasons
Common questions
- Is microneedling pen profitable to sell on Amazon United Kingdom?
- The niche generates £536K/yr across 29 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the microneedling pen niche?
- 22 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in microneedling pen?
- Top complaints mined from reviews: Charging, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.5%.
- When does demand for microneedling pen peak?
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the microneedling pen niche?
- Listings span £8.08–£87.91; the average listing price is £44.51 (sweet spot $15–$100). The average incumbent carries 1,436 reviews — the moat a new listing must climb.