Microneedling
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $65K a year here, so Microneedling is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £65K/yr124K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 41 sellers
Flapen Score
Microneedling against its category
The dotted line is the Beauty average. Past it, Microneedling is stronger. Inside it, weaker.
Market
The Microneedling market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microneedling 124K times last year and spent an estimated £65K. The top 5 brands take 60% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £65Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- microneedling73K searches a year
02 · Price
A sale here is worth £21.56.
Listings sell for £21.56 on average, from £3.98 to £69.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.56 that is £2K to £5K a year per listing.
- Average price
- £21.56inside the $15 to $100 sweet spot
- Price range
- £3.98–£69.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #169 within Hair Loss Prevention. It carries 2,492 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #169in Hair Loss Prevention
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,492per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Microneedling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
41
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
51%
Top 20: 93%
Open market
33%
- Brand 119%
- Brand 213%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Microneedling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Microneedling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microneedling73K/yr
- microneedle16K/yr
- micro needling13K/yr
- micro needle10K/yr
- microneedling kit7K/yr
- microneedling kits5K/yr
Reviews and returns
What reviews say buyers love and hate about Microneedling
We read the reviews and the return reasons for every product selling here.
“broke after second use :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microneedling questions
Answered from the same tracked data.