Microfibre Hair Towel

Shoppers searched for this 893K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months

893K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

4.4%

Market size, estimated

£276Ka year

Peak month

December1.7× the quietest month

Top search term

hair towel166K searches a year

Listings sell for £7.09 on average, from £3.52 to £15.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £7.09 that is £14K to £18K a year per listing.

Average price

£7.09under the $15 to $100 sweet spot

Price range

£3.52–£15.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£14K–£18K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Hair Styling Accessories. It carries 4,917 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Hair Styling Accessories

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,917per listing

Listings tracked

18

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months