microfibre hair towel
Skip itPrices mostly outside the sweet spot ($3.52–$15.69) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good£276K£276K/yr · 893K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,917avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£15.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, microfibre hair towel is a £276K/yr Amazon United Kingdom market (893K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
microfibre hair towel market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £355K–£425K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
30%
- YoulerTex27%
- Laicky12%
- Poyday10%
- Good Nite9%
- Brushworks7%
- Shakeel5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top microfibre hair towel search terms
- hair towel166K/yr
- microfibre hair towel160K/yr
- hair towel wrap86K/yr
- hair wrap77K/yr
- hair wrap towel53K/yr
- hair turban towel52K/yr
- microfiber towel for hair34K/yr
- microfibre towel hair32K/yr
- hair towel wraps for women30K/yr
- microfibre hair towel wrap22K/yr
Top microfibre hair towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YoulerTex Microfibre Hair Towel Wrap: 2Pack Hair Turban Super Absorbent Rapid Drying Microfiber Towel for Women Curly Long Wet Plopping Hair Girls Head Towelling Large Anti-Frizz (Haze Blue)
YoulerTex£7.904.6★57,712 rev
Laicky 3 Pack Microfiber Hair Drying Towel Wrap Super Absorbent Twist Turban Fast Dry Hair Caps with Buttons Bath Loop Fasten Salon Dry Hair Hat (Gray Pink Blue)
Laicky£8.074.6★10,236 rev
Poyday Microfibre Hair Towel Drying Wrap: 2Pack Head Dry Towel Twist Drying Turban Anti Frizz Long Quick Rapid Absorbent Women Wet Plopping Curly Hair Turban Twisty for Girls
Poyday£6.834.5★475 rev
Brushworks Microfibre Hair Towel Ultra-Absorbent Frizz-Reducing & Quick-Drying Towel for All Hair Types | Soft Microfibre Hair Wrap with Button Fastener | Cruelty-Free & Vegan
Brushworks£3.524.0★68 rev
Good Nite Hair Towel Wrap 3 Pack Microfibre for Long Hair Super Absorbent Soft Women Quick Dry Daily Use
Good Nite£4.734.5★488 rev
Newest
by launch date
Muexoee 2 Pack Microfibre Hair Towel Wrap Super Absorbent Soft Anti-Frizz Hair Towel Quick Dry Hair Wrap Towel for Women Wet Hair Suitable for All Hair Types (Blue Purple)
Muexoee£4.507 rev
Lafefe 3 Pack Hair Towel Microfibre Hair Towel Wrap Superior Absorbency Soft And Anti-Frizz Microfiber Towel Suitable For Women With All Hair Types (Pink Blue Purple)
Lafefe£5.6449 rev
Microfiber Hair Towels Wrap Turban: 5 Packs Curly Hairs Quick Dry Towel Set for Women - Hair Drying Towel Dryer Shower Cap & Hair Accessories Care (5 Pcs Multicolor)
Generic£7.51140 rev
Kitsch XL Microfiber Hair Towel Wrap for Women Ultra Absorbent Microfiber Towel for Wet Curly Long or Short Hair Quick Dry Anti-Frizz Hair Wrap Cherry Print
Kitsch£15.697,631 rev
Good Nite Hair Towel Wrap 3 Pack Microfibre for Long Hair Super Absorbent Soft Women Quick Dry Daily Use
Good Nite£4.73488 rev
Trending
90-day click momentumMuexoee 2 Pack Microfibre Hair Towel Wrap Super Absorbent Soft Anti-Frizz Hair Towel Quick Dry Hair Wrap Towel for Women Wet Hair Suitable for All Hair Types (Blue Purple)
Muexoee£4.504.9★
Kitsch XL Microfiber Hair Towel Wrap for Women Ultra Absorbent Microfiber Towel for Wet Curly Long or Short Hair Quick Dry Anti-Frizz Hair Wrap Cherry Print
Kitsch£15.694.5★
Brushworks Microfibre Hair Towel Ultra-Absorbent Frizz-Reducing & Quick-Drying Towel for All Hair Types | Soft Microfibre Hair Wrap with Button Fastener | Cruelty-Free & Vegan
Brushworks£3.524.0★
Good Nite 3 Pack Microfibre Hair Towel Wrap Super Absorbent Quick Drying Hair Turban Towels with Buttons Microfibre Towels for Women Girl Long Curly Wet Hair (Pink|Purple|Gray)
Good Nite£5.104.3★
Poyday Microfibre Hair Towel Drying Wrap: 2Pack Head Dry Towel Twist Drying Turban Anti Frizz Long Quick Rapid Absorbent Women Wet Plopping Curly Hair Turban Twisty for Girls
Poyday£6.834.5★
What buyers say about microfibre hair towel
What buyers praise and complain about, mined from review topics.What buyers love
“they do the job perfectly”
“Nice and soft, easy to use”
“Good price”
“Excellent absorbency”
“Easy to use”
“Fits well”
“drys your hair quickly”
“Exactly what was ordered”
“Lovely colours”
“Dries well”
What buyers complain about
“Does not dry at ALL”
“Impossible to fit over your head if you have long/thick hair”
“Not well made”
“Certainly nit as thick as the photos make it appear”
“not absorbent in the slightest”
“Material not elastic loop for button”
“Button snapped immediately”
“Not microfibre material”
“Does not do what it says on the tin”
“Very thin”
Top return reasons
Common questions
- Is microfibre hair towel profitable to sell on Amazon United Kingdom?
- The niche generates £276K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the microfibre hair towel niche?
- 15 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in microfibre hair towel?
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for microfibre hair towel peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the microfibre hair towel niche?
- Listings span £3.52–£15.69; the average listing price is £7.09 (sweet spot $15–$100). The average incumbent carries 4,917 reviews — the moat a new listing must climb.