Microfibre Hair Towel
prices mostly outside the sweet spot ($3.52–$15.69) — Microfibre Hair Towel doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Microfibre Hair Towel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microfibre Hair Towel is a £276K/yr Amazon United Kingdom market (893K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Microfibre Hair Towel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.9% over the last 90 days and 4.4% of searches end in a purchase.
£276K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Microfibre Hair Towel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YoulerTex Microfibre Hair Towel Wrap: 2Pack Hair Turban Super Absorbent Rapid Drying Microfiber Towel for Women Curly Long Wet Plopping Hair Girls Head Towelling Large Anti-Frizz (Haze Blue)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 57,712
- Age
- 4y ago
Laicky 3 Pack Microfiber Hair Drying Towel Wrap Super Absorbent Twist Turban Fast Dry Hair Caps with Buttons Bath Loop Fasten Salon Dry Hair Hat (Gray Pink Blue)
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 10,236
- Age
- 6y ago
Poyday Microfibre Hair Towel Drying Wrap: 2Pack Head Dry Towel Twist Drying Turban Anti Frizz Long Quick Rapid Absorbent Women Wet Plopping Curly Hair Turban Twisty for Girls
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 475
- Age
- 4y ago
Brushworks Microfibre Hair Towel Ultra-Absorbent Frizz-Reducing & Quick-Drying Towel for All Hair Types | Soft Microfibre Hair Wrap with Button Fastener | Cruelty-Free & Vegan
- Price
- £3.52
- Rating
- 4.0/5
- Reviews
- 68
- Age
- 2y ago
Good Nite Hair Towel Wrap 3 Pack Microfibre for Long Hair Super Absorbent Soft Women Quick Dry Daily Use
- Price
- £4.73
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 1y ago
Trending
90-day click momentum
Muexoee 2 Pack Microfibre Hair Towel Wrap Super Absorbent Soft Anti-Frizz Hair Towel Quick Dry Hair Wrap Towel for Women Wet Hair Suitable for All Hair Types (Blue Purple)
- Price
- £4.50
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 4mo ago
Kitsch XL Microfiber Hair Towel Wrap for Women Ultra Absorbent Microfiber Towel for Wet Curly Long or Short Hair Quick Dry Anti-Frizz Hair Wrap Cherry Print
- Price
- £15.69
- Rating
- 4.5/5
- Reviews
- 7,631
- Age
- 1y ago
Brushworks Microfibre Hair Towel Ultra-Absorbent Frizz-Reducing & Quick-Drying Towel for All Hair Types | Soft Microfibre Hair Wrap with Button Fastener | Cruelty-Free & Vegan
- Price
- £3.52
- Rating
- 4.0/5
- Reviews
- 68
- Age
- 2y ago
Good Nite 3 Pack Microfibre Hair Towel Wrap Super Absorbent Quick Drying Hair Turban Towels with Buttons Microfibre Towels for Women Girl Long Curly Wet Hair (Pink|Purple|Gray)
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago
Poyday Microfibre Hair Towel Drying Wrap: 2Pack Head Dry Towel Twist Drying Turban Anti Frizz Long Quick Rapid Absorbent Women Wet Plopping Curly Hair Turban Twisty for Girls
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 475
- Age
- 4y ago
Newest
by launch dateMuexoee 2 Pack Microfibre Hair Towel Wrap Super Absorbent Soft Anti-Frizz Hair Towel Quick Dry Hair Wrap Towel for Women Wet Hair Suitable for All Hair Types (Blue Purple)
- Price
- £4.50
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 4mo ago
Lafefe 3 Pack Hair Towel Microfibre Hair Towel Wrap Superior Absorbency Soft And Anti-Frizz Microfiber Towel Suitable For Women With All Hair Types (Pink Blue Purple)
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 9mo ago
Microfiber Hair Towels Wrap Turban: 5 Packs Curly Hairs Quick Dry Towel Set for Women - Hair Drying Towel Dryer Shower Cap & Hair Accessories Care (5 Pcs Multicolor)
- Price
- £7.51
- Rating
- 4.4/5
- Reviews
- 140
- Age
- 1y ago
Kitsch XL Microfiber Hair Towel Wrap for Women Ultra Absorbent Microfiber Towel for Wet Curly Long or Short Hair Quick Dry Anti-Frizz Hair Wrap Cherry Print
- Price
- £15.69
- Rating
- 4.5/5
- Reviews
- 7,631
- Age
- 1y ago
Good Nite Hair Towel Wrap 3 Pack Microfibre for Long Hair Super Absorbent Soft Women Quick Dry Daily Use
- Price
- £4.73
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
30%
- YoulerTex27%
- Laicky12%
- Poyday10%
- Good Nite9%
- Brushworks7%
- Shakeel5%
Microfibre Hair Towel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Microfibre Hair Towel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair towel166K/yr
- microfibre hair towel160K/yr
- hair towel wrap86K/yr
- hair wrap77K/yr
- hair wrap towel53K/yr
- hair turban towel52K/yr
- microfiber towel for hair34K/yr
- microfibre towel hair32K/yr
- hair towel wraps for women30K/yr
- microfibre hair towel wrap22K/yr
What reviews say buyers love and hate about Microfibre Hair Towel
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“they do the job perfectly”
“Nice and soft, easy to use”
“Good price”
“Excellent absorbency”
“Easy to use”
What buyers complain about
65% of reviews“Does not dry at ALL”
“Impossible to fit over your head if you have long/thick hair”
“Not well made”
“Certainly nit as thick as the photos make it appear”
“not absorbent in the slightest”
Microfibre Hair Towel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microfibre Hair Towel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
