Microfibre Face Cloth
FailPrices span $3.10–$12.39, mostly outside the sweet spot, so Microfibre Face Cloth is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £63K/yr148K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 21 sellers
Flapen Score
Microfibre Face Cloth against its category
The dotted line is the Beauty average. Past it, Microfibre Face Cloth is stronger. Inside it, weaker.
Market
The Microfibre Face Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microfibre Face Cloth 148K times last year and spent an estimated £63K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £63Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- microfibre face cloth34K searches a year
02 · Price
A sale here is worth £6.85.
Listings sell for £6.85 on average, from £3.10 to £12.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.85 that is £2K to £3K a year per listing.
- Average price
- £6.85under the $15 to $100 sweet spot
- Price range
- £3.10–£12.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #99 within Face. It carries 2,436 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #99in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,436per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Microfibre Face Cloth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 3y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago

Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 4,766
- Age
- 4y ago

Green Face Co 20 Microfibre Makeup Remover Wipes with Laundry Bag | Pack of 20cm x 20cm Reusable Soft Facial Cloths for Beauty Routine | Perfect Make Up Removing Towel or Cleansing Cloth
- Price
- £12.39
- Rating
- 4.6/5
- Reviews
- 1,796
- Age
- 7y ago

Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 2,823
- Age
- 3y ago
Trending
estimated 90-day click momentum
HOTUT 12 Pack Microfiber Makeup Remover Cloths Flannel Makeup Remover Cloths Makeup Removal Face Cleansing Cloth Reusable for Sensitive Skin Remove Instantly Dirt Washable
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago

ALIIP Bamboo Face Cloth 10 Pack Microfibre Face Cloth 25 x 25 cm Ultra Soft & Gentle Reusable Flannels for Makeup Removal and Baby Care Suitable for Sensitive Skin
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 8mo ago

Kinhwa Microfibre Face Cloths Ultra Soft Flannel Makeup Remover Cloths for Sensitive Skin 15x30 cm Washable Reusable Cleansing Towels for Face and Eyes Dark Grey 6 Pack
- Price
- £6.76
- Rating
- 4.2/5
- Reviews
- 2,162
- Age
- 7y ago

Polyte Premium Hypoallergenic Chemical Free Microfibre Fleece Makeup Remover and Facial Cleansing Cloth (20x20 cm 4 Light Coral Cloths)
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 8,728
- Age
- 6y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (White)
- Price
- £4.65
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
Newest
by launch date
HOTUT 12 Pack Microfiber Makeup Remover Cloths Flannel Makeup Remover Cloths Makeup Removal Face Cleansing Cloth Reusable for Sensitive Skin Remove Instantly Dirt Washable
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago

ALIIP Bamboo Face Cloth 10 Pack Microfibre Face Cloth 25 x 25 cm Ultra Soft & Gentle Reusable Flannels for Makeup Removal and Baby Care Suitable for Sensitive Skin
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 8mo ago

Deepton 6 Pack Flannel Make Up Remover Cloth Soft Microfibre Face Cloth 15.75 X 7.87in Face Wash Cloth for Daily Beauty Makeup Removal Reusable
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (White)
- Price
- £4.65
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 97%
Open market
23%
- URAQT22%
- Lanjue21%
- Orighty18%
- Green Face Co.8%
- POLYTE5%
- PHOGARY5%
Demand
Microfibre Face Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Microfibre Face Cloth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microfibre face cloth34K/yr
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- microfibre face cloths15K/yr
- microfiber face cloths8K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- microfibre face towels3K/yr
- microfibre flannel4K/yr
Reviews and returns
What reviews say buyers love and hate about Microfibre Face Cloth
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microfibre Face Cloth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









