Microfibre Face Cloth
FailPrices span $3.10–$12.39, mostly outside the sweet spot, so Microfibre Face Cloth is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £63K/yr148K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 21 sellers
Flapen Score
Microfibre Face Cloth against its category
The dotted line is the Beauty average. Past it, Microfibre Face Cloth is stronger. Inside it, weaker.
Market
The Microfibre Face Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microfibre Face Cloth 148K times last year and spent an estimated £63K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £63Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- microfibre face cloth34K searches a year
02 · Price
A sale here is worth £6.85.
Listings sell for £6.85 on average, from £3.10 to £12.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.85 that is £2K to £3K a year per listing.
- Average price
- £6.85under the $15 to $100 sweet spot
- Price range
- £3.10–£12.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #99 within Face. It carries 2,436 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #99in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,436per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Microfibre Face Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
23%
- Brand 122%
- Brand 221%
- Brand 318%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Microfibre Face Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Microfibre Face Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microfibre face cloth34K/yr
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- microfibre face cloths15K/yr
- microfiber face cloths8K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- microfibre face towels3K/yr
- microfibre flannel4K/yr
Reviews and returns
What reviews say buyers love and hate about Microfibre Face Cloth
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microfibre Face Cloth questions
Answered from the same tracked data.









