Is microfibre face cloth profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (41/100).

How competitive is the microfibre face cloth niche?

14 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in microfibre face cloth?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Soft Feel. The return rate is 0.3%.

When does demand for microfibre face cloth peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the microfibre face cloth niche?

Listings span £3.10–£12.39; the average listing price is £6.85 (sweet spot $15–$100). The average incumbent carries 2,436 reviews — the moat a new listing must climb.

microfibre face cloth

Skip it

Prices mostly outside the sweet spot ($3.10–$12.39) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,436.35

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.85

avg listing price — sweet spot $15–$100

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Market size

Bad£63K

£63K/yr · 148K searches

Price range

Bad£3.10–£12.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, microfibre face cloth is a £63K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

microfibre face cloth market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £69K–£86K; units × avg price
Conversion rate: 6.2%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 7.7%
Avg brand age: 43 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

23%

URAQT22%
Lanjue21%
Orighty18%
Green Face Co.8%
POLYTE5%
PHOGARY5%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -14.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top microfibre face cloth search terms

microfibre face cloth34K/yr -17.7%6.9% conv.
makeup remover cloth22K/yr -12.9%5.5% conv.
make up remover face cloths18K/yr -16.7%7.4% conv.
microfibre face cloths15K/yr -20.5%4.3% conv.
microfiber face cloths8K/yr -25.8%4.3% conv.
reusable face cloths6K/yr -3.5%4.4% conv.
make up remover cloth6K/yr -3.2%6.6% conv.
face cloths makeup remover7K/yr -22.4%6.7% conv.
microfibre face towels3K/yr +90.1%3.8% conv.
microfibre flannel4K/yr +31.9%1.8% conv.

All search terms

Top microfibre face cloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)

Lanjue£5.234.6★1,113 rev

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)

URAQT£4.664.5★1,174 rev

Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in

Orighty£6.864.7★4,766 rev

Green Face Co 20 Microfibre Makeup Remover Wipes with Laundry Bag | Pack of 20cm x 20cm Reusable Soft Facial Cloths for Beauty Routine | Perfect Make Up Removing Towel or Cleansing Cloth

Green Face Co.£12.394.6★1,796 rev

Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral

Orighty£6.944.3★2,823 rev

Newest

by launch date

HOTUT 12 Pack Microfiber Makeup Remover Cloths Flannel Makeup Remover Cloths Makeup Removal Face Cleansing Cloth Reusable for Sensitive Skin Remove Instantly Dirt Washable

HOTUT£4.8912 rev

5mo ago

ALIIP Bamboo Face Cloth 10 Pack Microfibre Face Cloth 25 x 25 cm Ultra Soft & Gentle Reusable Flannels for Makeup Removal and Baby Care Suitable for Sensitive Skin

ALIIP£5.88100 rev

8mo ago

Deepton 6 Pack Flannel Make Up Remover Cloth Soft Microfibre Face Cloth 15.75 X 7.87in Face Wash Cloth for Daily Beauty Makeup Removal Reusable

Deepton£4.9420 rev

1y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (White)

URAQT£4.651,174 rev

2y ago

URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)

URAQT£4.661,174 rev

2y ago

What buyers say about microfibre face cloth

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel35%

“Soft and gentle on the skin”

Quality-Overall12%

“Lovely quality face cloths”

Ease Of Cleaning7%

“as theyre perfect for gently cleaning around their eyes”

Value For Money7%

“Just as good as the expensive ones I have”

Size-Overall6%

“just the right size”

Advertised Vs Actual Product4%

“Does what it says”

Thickness3%

“Soft, thick, so smooth on my face”

Durability3%

“Fantastic durability, I will be buying again for sure”

Suitability Combination Skin3%

“Amazing for face, body, anything really”

Cleansing3%

“Good for cleansing”

What buyers complain about

Size-Overall19%

“Not fit for purpose”

Quality-Overall13%

“Not as good as Id hoped”

Soft Feel7%

“No good at all for removing makeup as far too soft and silky”

Thickness7%

“Thin and cheap”

Ease Of Cleaning6%

“Cheap made, probably better suited for dusting than removing make up”

Value For Money5%

“Theyre expensive”

Shape/Style4%

“unfortunately the oblong shape isnt user friendly”

Color2%

“Mine ran leaving black dye in the wash water”

Residue2%

“I found that these cloths leave a residue of fibres on the skin until theyve been washed a few times”

Advertised Vs Actual Product2%

“Misleading photo”

Top return reasons

Size-Overall28%

Quality-Overall17%

Material Quality17%

Thin8%

Color5%

Functionality-Overall5%

Absorbency4%

Stitch/Finish/Polish4%