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Microfibre Face Cloth

Fail

Prices span $3.10–$12.39, mostly outside the sweet spot, so Microfibre Face Cloth is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£63K/yr148K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
59%top-5 click share · 14 brands · 21 sellers

Flapen Score

Microfibre Face Cloth against its category

The dotted line is the Beauty average. Past it, Microfibre Face Cloth is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microfibre Face Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microfibre Face Cloth 148K times last year and spent an estimated £63K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
6.2%
Market size, estimated
£63Ka year
Peak month
December2.4× the quietest month
Top search term
microfibre face cloth34K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £3.10 to £12.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.85 that is £2K to £3K a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£3.10–£12.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #99 within Face. It carries 2,436 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#99in Face
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,436per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Microfibre Face Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

23%

  • Brand 122%
  • Brand 221%
  • Brand 318%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Microfibre Face Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Microfibre Face Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microfibre face cloth34K/yr
  • makeup remover cloth22K/yr
  • make up remover face cloths18K/yr
  • microfibre face cloths15K/yr
  • microfiber face cloths8K/yr
  • reusable face cloths6K/yr
  • make up remover cloth6K/yr
  • face cloths makeup remover7K/yr
  • microfibre face towels3K/yr
  • microfibre flannel4K/yr

Reviews and returns

What reviews say buyers love and hate about Microfibre Face Cloth

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Microfibre Face Cloth questions

Answered from the same tracked data.