Microfibre Face Cloth
prices mostly outside the sweet spot ($3.10–$12.39) — Microfibre Face Cloth doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Microfibre Face Cloth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microfibre Face Cloth is a £63K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Microfibre Face Cloth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.2% over the last 90 days and 6.2% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Microfibre Face Cloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
5 Pack Make Up Remover Cloth 15.75 * 7.87in Flannel Face Cloth Face Wipes for Sensitive Skin Make Up Removing (Black+Violet+Cherry Red+Green+White)
- Price
- £5.23
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 3y ago
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
Orighty Flannel Makeup Remover Cloths 12 Pack Makeup Removal Face Cleansing Cloth Reusable Makeup Remover Pads Remove Instantly Dirt with Just Water 5 x 5 in
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 4,766
- Age
- 4y ago
Green Face Co 20 Microfibre Makeup Remover Wipes with Laundry Bag | Pack of 20cm x 20cm Reusable Soft Facial Cloths for Beauty Routine | Perfect Make Up Removing Towel or Cleansing Cloth
- Price
- £12.39
- Rating
- 4.6/5
- Reviews
- 1,796
- Age
- 7y ago
Orighty - Microfiber Makeup Removal Cloths 7 x 7 Inches 24-Pack Coral
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 2,823
- Age
- 3y ago
Trending
90-day click momentum
HOTUT 12 Pack Microfiber Makeup Remover Cloths Flannel Makeup Remover Cloths Makeup Removal Face Cleansing Cloth Reusable for Sensitive Skin Remove Instantly Dirt Washable
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago
ALIIP Bamboo Face Cloth 10 Pack Microfibre Face Cloth 25 x 25 cm Ultra Soft & Gentle Reusable Flannels for Makeup Removal and Baby Care Suitable for Sensitive Skin
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 8mo ago
Kinhwa Microfibre Face Cloths Ultra Soft Flannel Makeup Remover Cloths for Sensitive Skin 15x30 cm Washable Reusable Cleansing Towels for Face and Eyes Dark Grey 6 Pack
- Price
- £6.76
- Rating
- 4.2/5
- Reviews
- 2,162
- Age
- 7y ago
Polyte Premium Hypoallergenic Chemical Free Microfibre Fleece Makeup Remover and Facial Cleansing Cloth (20x20 cm 4 Light Coral Cloths)
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 8,728
- Age
- 6y ago
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (White)
- Price
- £4.65
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
Newest
by launch dateHOTUT 12 Pack Microfiber Makeup Remover Cloths Flannel Makeup Remover Cloths Makeup Removal Face Cleansing Cloth Reusable for Sensitive Skin Remove Instantly Dirt Washable
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago
ALIIP Bamboo Face Cloth 10 Pack Microfibre Face Cloth 25 x 25 cm Ultra Soft & Gentle Reusable Flannels for Makeup Removal and Baby Care Suitable for Sensitive Skin
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 8mo ago
Deepton 6 Pack Flannel Make Up Remover Cloth Soft Microfibre Face Cloth 15.75 X 7.87in Face Wash Cloth for Daily Beauty Makeup Removal Reusable
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (White)
- Price
- £4.65
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
URAQT 5 Pack Face Cloths Make Up Remover Microfibre Face Wipes for Reusable Makeup Remover Cloth Washable Ultra Soft Facial Cleansing Wipe Cloths (Grey)
- Price
- £4.66
- Rating
- 4.5/5
- Reviews
- 1,174
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
21
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
23%
- URAQT22%
- Lanjue21%
- Orighty18%
- Green Face Co.8%
- POLYTE5%
- PHOGARY5%
Microfibre Face Cloth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top Microfibre Face Cloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microfibre face cloth34K/yr
- makeup remover cloth22K/yr
- make up remover face cloths18K/yr
- microfibre face cloths15K/yr
- microfiber face cloths8K/yr
- reusable face cloths6K/yr
- make up remover cloth6K/yr
- face cloths makeup remover7K/yr
- microfibre face towels3K/yr
- microfibre flannel4K/yr
What reviews say buyers love and hate about Microfibre Face Cloth
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Soft and gentle on the skin”
“Lovely quality face cloths”
“as theyre perfect for gently cleaning around their eyes”
“Just as good as the expensive ones I have”
“just the right size”
What buyers complain about
67% of reviews“Not fit for purpose”
“Not as good as Id hoped”
“No good at all for removing makeup as far too soft and silky”
“Thin and cheap”
“Cheap made, probably better suited for dusting than removing make up”
Microfibre Face Cloth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microfibre Face Cloth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
