Is microdermabrasion machine profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (46/100).

How competitive is the microdermabrasion machine niche?

15 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in microdermabrasion machine?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Suitability Dry Skin. The return rate is 0.3%.

When does demand for microdermabrasion machine peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the microdermabrasion machine niche?

Listings span £10.89–£180.30; the average listing price is £65.46 (sweet spot $15–$100). The average incumbent carries 1,066 reviews — the moat a new listing must climb.

microdermabrasion machine

Skip it

Soft demand (-32.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£65.46

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,066.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Good£10.89–£180.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£62K

£62K/yr · 50K searches

Growth

Bad-32.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, microdermabrasion machine is a £62K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

microdermabrasion machine market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £49K–£65K; units × avg price
Conversion rate: 1.9%
Avg BSR: #126
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 37.2%
Avg brand age: 44 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

21%

HomdMarket30%
NEWDERMO14%
TopDirect13%
iklestar11%
eaicnss6%
Mocoli5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top microdermabrasion machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Upgraded Version Microdermabrasion Machine Diamond Professional Facial Care Salon Micro Dermabrasion Kit for Personal Home Use to Skin Rejuvenation Tightening Beauty Machine

HomdMarket£85.164.3★241 rev

NEWDERMO 2-in-1 Microdermabrasion Machine Facial Diamond Pore Suction Machine Blackhead Remover Vacuum Salon-Level Dermabrasion at Home (Pure White)

NEWDERMO£31.643.9★3,926 rev

3 in 1 Microdermabrasion Machine with Spray Gun iklestar Professional Diamond Dermabrasion Facial Kit for Salon Personal Home Use 65-68cmHg

iklestar£80.144.6★31 rev

3-in-1 Diamond Microdermabrasion Machine HomdMarket Dermabrasion Facial Machine with Vacuum Glass Tube & Spray Bottle - Professional Home Use Skin Care Equipment

HomdMarket£54.273.9★4 rev

TopDirect Mini Microdermabrasion Machine Portable Diamond Dermabrasion Device with Adjustable Suction for Blackhead Removal Exfoliation Glowing & Smooth Skin Care at Home(Mini)

TopDirect£36.324.6★30 rev

Newest

by launch date

2 in 1 Microdermabrasion Machine TopDirect Portable Blackhead Remover Vacuum Facial Micro Dermabrasion Machine Kit with Adjustable Suction for Blackhead Removal Cleansing Appliances Home & Salon

TopDirect£32.5330 rev

2mo ago

Microdermabrasion Machine Portable Facial Pore Vacuum Tool with 9 diamond tips and 5-Level Suction Diamond Dermabrasion Device for Blackhead Removal Tool Exfoliation Home Skin Care Device

cenoz£31.0781 rev

2mo ago

TopDirect Mini Microdermabrasion Machine Portable Diamond Dermabrasion Device with Adjustable Suction for Blackhead Removal Exfoliation Glowing & Smooth Skin Care at Home(Mini)

TopDirect£36.3230 rev

4mo ago

Hydrogen Oxygen Facial Care Machine 7 In 1 Diamond Microdermabrasion Machine Hydrodermabrasion Facial Machine For Beauty Salon Home

XAuraVive£180.300 rev

5mo ago

Microdermabrasion Machine Professional Facial Care Salon Micro Dermabrasion Kit for Home Use Skin Rejuvenation Tightening & Firming Professional Beauty Device for Flawless Skin

TopDirect£71.6730 rev

6mo ago

What buyers say about microdermabrasion machine

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“Worth it”

Quality-Overall12%

“Its a good looking device”

Ease Of Use9%

“Easy to use with clear instructions on different programmes”

Skin Health8%

“Im really happy with the results this is giving my skin”

Cleansing8%

“Super product does the job cleans all the dead cells off n face is smoother iv seen the difference less blemishes”

Soft Feel8%

“Gentle on tge skin”

Brightness/Shine/Glow6%

“my face looks so much brighter”

Ease Of Cleaning4%

“easy to clean”

Instructions/User Manual/Troubleshooting3%

“Easy to use with clear instructions on different programmes”

Charging3%

“Easy to charge”

What buyers complain about

Value For Money18%

“Waste of money”

Functionality-Overall12%

“though it does not show results after the first try”

Suitability Dry Skin7%

“Gave me dry patches on my skin”

Ease Of Cleaning7%

“dirty tube recieved”

Defective Material/Parts7%

“Is faulty, some attachment do not work”

Quality-Overall7%

“Not good on quality control”

Wrinkles4%

“My frown lines and smile lines were getting a little deeper than subtle”

Allergies4%

“My skin feels completely different even after two uses”

Durability4%

“Sure enough it lasted 3 months, failed, and was sent back for refund”

Sensitivity-Overall4%

“I do have sensitive skin”

Top return reasons

Functionality-Overall23%

Defective Material/Parts20%

Suction9%

Charging6%

Strength5%

Advertised Vs Actual Product4%

Compatibility-Overall4%

Skin Health4%

Size-Overall4%

Add-Ons/Attachments3%

Common questions

Is microdermabrasion machine profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (46/100).
How competitive is the microdermabrasion machine niche?: 15 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in microdermabrasion machine?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Suitability Dry Skin. The return rate is 0.3%.
When does demand for microdermabrasion machine peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the microdermabrasion machine niche?: Listings span £10.89–£180.30; the average listing price is £65.46 (sweet spot $15–$100). The average incumbent carries 1,066 reviews — the moat a new listing must climb.