micro brushes
Skip itPrices mostly outside the sweet spot ($2.45–$7.50) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great293.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 38K searches
Price range
Bad£2.45–£7.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, micro brushes is a £37K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
micro brushes market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £37K–£47K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.1%
- Avg brand age
- 26 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
25
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
33%
- LOPHE24%
- chenqi15%
- G2PLUS11%
- DeiGoods7%
- LauCentral6%
- Walmendrix4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top micro brushes search terms
- micro brushes13K/yr
- micro applicator brushes7K/yr
- microbrushes6K/yr
- microfibre brush4K/yr
- micro brush3K/yr
- micro applicators2K/yr
- micropore brushes2K/yr
- micro brushes eyelashes40/yr
Top micro brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOPHE 200 Pieces Microbrushes for Eyelashes Extensions Brushes Wands Microbrush Micro Brush Applicators for Eyelash Extension Removal Makeup Nail Art Painting (Black)
LOPHE£3.144.7★60 rev
100 Pcs Micro Applicator Brushes Applicator Eye Extension Micro Make Up Mascara Brushes for Makeup Eyelash Extensions
chenqi£2.534.7★220 rev
G2PLUS 200PCS Micro Applicators Brushes Black for Eyelashes Extensions
G2PLUS£4.114.7★2,566 rev
600Pcs Micro Brushes Disposable Applicator 6 Color
DeiGoods£7.454.7★400 rev
LauCentral 200PCS Micro Applicator Brushes for Makeup - Disposable Mascara Wands for Eyelash Extensions Precision Eye Makeup Tools Micro Brushes for Lashes
LauCentral£2.675.0★14 rev
Newest
by launch date
200 Pcs Micro Brushes Black Micro Applicator Brushes With Longer Tips Disposable Mascara Wands Disposable Lip Wands Eyelashes Extension Applicators for Eyeliner Cleaning Makeup Application
SGETHCH£3.911 rev
400Pcs Micro Applicator Brushes Applicator Microbrushes Disposable Micro Applicators Brushes With Longer Tips Eye Extension Micro Make Up Mascara Brushes for Makeup Eyelash Extensions
BQMEZRNUS£6.393 rev
BUTBU 100PCS Micro Applicator Disposable Micro Brushes Soft Micropore Brush Precision Eye Makeup Mascara Brush for Eyelash Extensions Eyeliner Cleaning Nail Art (Pink)
BUTBU£2.4514 rev
400Pcs Disposable Micro Applicator Brush Eye Applying Lamination Beauty Brushes Micro Swabs for Precision Makeup and Art
RUILILANG£6.322 rev
700 Pcs Micro Brushes Set Micro Applicator Brushes Microbrushes Lip Brush for Lipstick Eyelash Eyebrow Nail Art Dental Care Lip Wands Concealer Lashes Makeup Applicators(7 Colors/3.74)
ShiFaKa£4.168 rev
Trending
90-day click momentum400Pcs Disposable Micro Applicator Brush Eye Applying Lamination Beauty Brushes Micro Swabs for Precision Makeup and Art
RUILILANG£6.325.0★
200 Pcs Micro Brushes Black Micro Applicator Brushes With Longer Tips Disposable Mascara Wands Disposable Lip Wands Eyelashes Extension Applicators for Eyeliner Cleaning Makeup Application
SGETHCH£3.915.0★
BUTBU 100PCS Micro Applicator Disposable Micro Brushes Soft Micropore Brush Precision Eye Makeup Mascara Brush for Eyelash Extensions Eyeliner Cleaning Nail Art (Pink)
BUTBU£2.454.5★
400Pcs Micro Applicator Brushes Applicator Microbrushes Disposable Micro Applicators Brushes With Longer Tips Eye Extension Micro Make Up Mascara Brushes for Makeup Eyelash Extensions
BQMEZRNUS£6.393.9★
200 Pcs Micro Brushes Micro Applicators Disposable Microbrushes for Lashes
YXinSYuan£4.165.0★
What buyers say about micro brushes
What buyers praise and complain about, mined from review topics.What buyers love
“they are very reasonably priced”
“Perfect little brushes for what eyelashes”
“the quality has always been consistent”
“The bright colours are nice”
“easy to use”
“Exactly as advertised”
“You get 200 of these applicators so plenty to keep you going”
“Great for cleaning up gel polish”
“Great for cleaning up gel polish”
“THey work well as small and disposable brushes”
What buyers complain about
“Not fit for purpose”
“Dont buy for cleaning”
“Poor quality”
“Constantly snapping”
“which makes them quite hard”
“no means soft at the end of the tip”
“they are no means sterile”
“There's not much to use”
“Brush applicator; not good size”
“Doesn't last”
Top return reasons
Common questions
- Is micro brushes profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 21 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the micro brushes niche?
- 20 brands and 25 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in micro brushes?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.1%.
- When does demand for micro brushes peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the micro brushes niche?
- Listings span £2.45–£7.50; the average listing price is £4.67 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.