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Micro Brushes

Fail

Prices span $2.45–$7.50, mostly outside the sweet spot, so Micro Brushes is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£37K/yr38K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
58%top-5 click share · 20 brands · 25 sellers

Flapen Score

Micro Brushes against its category

The dotted line is the Beauty average. Past it, Micro Brushes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Micro Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Micro Brushes 38K times last year and spent an estimated £37K. The top 5 brands take 62% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
20.9%
Market size, estimated
£37Ka year
Peak month
February1.2× the quietest month
Top search term
micro brushes13K searches a year

02 · Price

A sale here is worth £4.67.

Listings sell for £4.67 on average, from £2.45 to £7.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.67 that is £1K to £2K a year per listing.

Average price
£4.67under the $15 to $100 sweet spot
Price range
£2.45–£7.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #53 within Tools & Accessories. It carries 294 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#53in Tools & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
21

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Micro Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

25

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

33%

  • Brand 124%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Micro Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Micro Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • micro brushes13K/yr
  • micro applicator brushes7K/yr
  • microbrushes6K/yr
  • microfibre brush4K/yr
  • micro brush3K/yr
  • micro applicators2K/yr
  • micropore brushes2K/yr
  • micro brushes eyelashes40/yr

Reviews and returns

What reviews say buyers love and hate about Micro Brushes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
33%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Micro Brushes questions

Answered from the same tracked data.