merwave
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Price range
Okay£4.99–£22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£153K£153K/yr · 114K searches
Review moat
Bad8,870.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, merwave is a £153K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
merwave market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £116K–£145K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 1.3%
- Avg brand age
- 50 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Moroccanoil65%
- MERWAVE34%
- CANTU1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top merwave search terms
- merwave32K/yr
- merwave wavy hair products14K/yr
- moroccanoil curl defining cream12K/yr
- moroccan oil curl defining cream16K/yr
- merwave wavy hair kit17K/yr
- moroccan oil curl cream11K/yr
- merwave hair products6K/yr
- moroccan oil curl4K/yr
- moroccan curl cream2K/yr
Top merwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moroccanoil Curl Defining Cream
Moroccanoil£8.974.3★29,882 rev
Moroccanoil Curl Defining Cream
Moroccanoil£22.994.3★29,882 rev
Moroccanoil Intense Curl Cream
Moroccanoil£8.974.3★8,077 rev
MERWAVE Wave Cream for Wavy Hair | Lightweight Frizz Control & Wave Definition | Pracaxi Oil & Flaxseed | 300ml | No Silicones Sulphates or Parabens
MERWAVE£15.624.2★40 rev
Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
MERWAVE£14.874.6★35 rev
Newest
by launch dateMerwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
MERWAVE£14.8735 rev
Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml
MERWAVE£15.2134 rev
Merwave Wave Refresh Spray 250ml Lightweight Non Sticky Spray for Wavy Hair Reactivates Waves Between Washes Reduces Frizz and Flyaways With Glycerin Aloe Vera and Jojoba Esters Colour Safe
MERWAVE£16.992 rev
MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
MERWAVE£16.9530 rev
Moroccanoil Defining Cream
Moroccanoil£9.1229,882 rev
Trending
90-day click momentum
Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml (New Packaging)
MERWAVE£15.973.6★
Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml
MERWAVE£15.423.6★
Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml
MERWAVE£15.214.2★
Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
MERWAVE£14.874.6★
MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
MERWAVE£16.954.2★
What buyers say about merwave
What buyers praise and complain about, mined from review topics.What buyers love
“It smells absolutely divine”
“naturally curly hair”
“Amazing quality”
“Worth it”
“Easy to use”
“Great cream ideal to give Wavy hair”
“The foam is lightweight”
“is very soft”
“Does the product work as advertised/expected: Yes”
“It works well to give my naturally wavy hair more curl and definition”
What buyers complain about
“A bit pricey”
“it just left my hair frizzy”
“The foam has some delicate scent”
“Doesn't work”
“Sticky & heavy”
“couldn't justify the expense on something that may or may not work for my fine, coloured, curly hair”
“Doesn't hold waves/curls”
“Made my hair feel stiff”
“jelly like so was sometimes difficult to get out of the bottle”
“Im assuming thats because its more of a creamy consistency rather than a jelly”
Top return reasons
Common questions
- Is merwave profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the merwave niche?
- 3 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in merwave?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.2%.
- When does demand for merwave peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the merwave niche?
- Listings span £4.99–£22.99; the average listing price is £14.52 (sweet spot $15–$100). The average incumbent carries 8,870 reviews — the moat a new listing must climb.