Merwave
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Merwave is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £153K/yr114K searches / yr
- 90-day growth
- +45.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 30 sellers
Flapen Score
Merwave against its category
The dotted line is the Beauty average. Past it, Merwave is stronger. Inside it, weaker.
Market
The Merwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Merwave 114K times last year and spent an estimated £153K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- +45.0%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £153Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- merwave32K searches a year
02 · Price
A sale here is worth £14.52.
Listings sell for £14.52 on average, from £4.99 to £22.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.52 that is £4K to £7K a year per listing.
- Average price
- £14.52under the $15 to $100 sweet spot
- Price range
- £4.99–£22.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #277 within Styling Products. It carries 8,870 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 1.3%
- Average rank
- #277in Styling Products
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,870per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Merwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 165%
- Brand 234%
- Brand 31%
Demand
Merwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Merwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- merwave32K/yr
- merwave wavy hair products14K/yr
- moroccanoil curl defining cream12K/yr
- moroccan oil curl defining cream16K/yr
- merwave wavy hair kit17K/yr
- moroccan oil curl cream11K/yr
- merwave hair products6K/yr
- moroccan oil curl4K/yr
- moroccan curl cream2K/yr
Reviews and returns
What reviews say buyers love and hate about Merwave
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Merwave questions
Answered from the same tracked data.