Merwave
Merwave shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Merwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Merwave is a £153K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Merwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +45.0% over the last 90 days and 9.2% of searches end in a purchase.
£153K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 13 products
Top Merwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Moroccanoil Curl Defining Cream
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 13y ago
Moroccanoil Curl Defining Cream
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 15y ago
Moroccanoil Intense Curl Cream
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 8,077
- Age
- 14y ago
MERWAVE Wave Cream for Wavy Hair | Lightweight Frizz Control & Wave Definition | Pracaxi Oil & Flaxseed | 300ml | No Silicones Sulphates or Parabens
- Price
- £15.62
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4y ago
Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago
Trending
90-day click momentum
Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml (New Packaging)
- Price
- £15.97
- Rating
- 3.6/5
- Reviews
- 56
- Age
- 4y ago
Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml
- Price
- £15.42
- Rating
- 3.6/5
- Reviews
- 56
- Age
- 4y ago
Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago
Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago
MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
- Price
- £16.95
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago
Newest
by launch dateMerwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago
Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago
Merwave Wave Refresh Spray 250ml Lightweight Non Sticky Spray for Wavy Hair Reactivates Waves Between Washes Reduces Frizz and Flyaways With Glycerin Aloe Vera and Jojoba Esters Colour Safe
- Price
- £16.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
- Price
- £16.95
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago
Moroccanoil Defining Cream
- Price
- £9.12
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Moroccanoil65%
- MERWAVE34%
- CANTU1%
Merwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Top Merwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- merwave32K/yr
- merwave wavy hair products14K/yr
- moroccanoil curl defining cream12K/yr
- moroccan oil curl defining cream16K/yr
- merwave wavy hair kit17K/yr
- moroccan oil curl cream11K/yr
- merwave hair products6K/yr
- moroccan oil curl4K/yr
- moroccan curl cream2K/yr
What reviews say buyers love and hate about Merwave
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“It smells absolutely divine”
“naturally curly hair”
“Amazing quality”
“Worth it”
“Easy to use”
What buyers complain about
44% of reviews“A bit pricey”
“it just left my hair frizzy”
“The foam has some delicate scent”
“Doesn't work”
“Sticky & heavy”
Merwave return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Merwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
