Merwave
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Merwave is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £153K/yr114K searches / yr
- 90-day growth
- +45.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 30 sellers
Flapen Score
Merwave against its category
The dotted line is the Beauty average. Past it, Merwave is stronger. Inside it, weaker.
Market
The Merwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Merwave 114K times last year and spent an estimated £153K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- +45.0%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £153Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- merwave32K searches a year
02 · Price
A sale here is worth £14.52.
Listings sell for £14.52 on average, from £4.99 to £22.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.52 that is £4K to £7K a year per listing.
- Average price
- £14.52under the $15 to $100 sweet spot
- Price range
- £4.99–£22.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #277 within Styling Products. It carries 8,870 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 1.3%
- Average rank
- #277in Styling Products
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,870per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Merwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Moroccanoil Curl Defining Cream
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 13y ago

Moroccanoil Curl Defining Cream
- Price
- £22.99
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 15y ago

Moroccanoil Intense Curl Cream
- Price
- £8.97
- Rating
- 4.3/5
- Reviews
- 8,077
- Age
- 14y ago

MERWAVE Wave Cream for Wavy Hair | Lightweight Frizz Control & Wave Definition | Pracaxi Oil & Flaxseed | 300ml | No Silicones Sulphates or Parabens
- Price
- £15.62
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4y ago

Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml (New Packaging)
- Price
- £15.97
- Rating
- 3.6/5
- Reviews
- 56
- Age
- 4y ago

Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml
- Price
- £15.42
- Rating
- 3.6/5
- Reviews
- 56
- Age
- 4y ago

Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago

Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago

MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
- Price
- £16.95
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago
Newest
by launch date
Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago

Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago

Merwave Wave Refresh Spray 250ml Lightweight Non Sticky Spray for Wavy Hair Reactivates Waves Between Washes Reduces Frizz and Flyaways With Glycerin Aloe Vera and Jojoba Esters Colour Safe
- Price
- £16.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
- Price
- £16.95
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago

Moroccanoil Defining Cream
- Price
- £9.12
- Rating
- 4.3/5
- Reviews
- 29,882
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Moroccanoil65%
- MERWAVE34%
- CANTU1%
Demand
Merwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Merwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- merwave32K/yr
- merwave wavy hair products14K/yr
- moroccanoil curl defining cream12K/yr
- moroccan oil curl defining cream16K/yr
- merwave wavy hair kit17K/yr
- moroccan oil curl cream11K/yr
- merwave hair products6K/yr
- moroccan oil curl4K/yr
- moroccan curl cream2K/yr
Reviews and returns
What reviews say buyers love and hate about Merwave
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Merwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









